The Marketing Freelancer: Unicorns Unite

I have a heart for the creative entrepreneurs, the makers, DIYers, crafters, designers and artists who have the talent to make and create physical products. To be successful online, these craft business owners or handmade sellers have to learn how to be good marketers. And this is where YOU come in as a freelancer! YOU CAN HELP THEM! I've invited jewelry artist and handmade marketing expert Lucy Kelly to give us an insider's look into how we can help the makers with online marketing strategies, including: Etsy Shopify Social Shopping And more! Lucy is the gal who taught my unicorns this week how to learn/use/build Shopify for clients as one of my VA Crash Course Bonus training. This is the perfect social media shortcut for the VA who is helping the creative clients with Instagram & Facebook. Connect with Lucy: IG: @belmonili  FB: @BelMonili  Website: https://belmonili.com/ Bloom free FB group for handmade sellers: https://www.facebook.com/groups/bloomgrowyourhandmadebusiness/ The Digital Media VA Crash Course is now accepting new students for 2021! If you’re a go-getter and you know you want to take the fast track to working as a booked out Unicorn VA enroll in the 5-week all-comprehensive course HERE.    Learn with me: Gif & Sticker Making Workshop - $17.99 crash course to turn your clients into a gif!   The Quickstart to Facebook Community Management - the unicorn gateway job to digital media work in just 2 hours   The Unicorn Digital Marketing Assistant School   Connect with Me: The Digital Media VA Lab - a free FB community  Instagram: @emilyreaganpr   Facebook: @emilyreaganpr    >>> Download my Top Ten Most Requested Digital Media Tasks & Services  >>> Take the Quiz to Discover your Digital Dream Job

Master coach and business strategist, former copywriter and former lawyer Linda Perry is here to talk about the limiting beliefs and mindset perils that we face when owning our own business, especially as service providers.    She goes deep into trusting our skills and following the formula we’ve created. Linda talks about ways to get beyond the head trash and fear so writing comes from a detached perspective instead of feeling personally attached and vulnerable to every word.    There is so much sage advice in this episode you may want to listen twice!      Connect with Linda: IG: @linda.m.perry   Facebook:@mindsetforbusiness  Podcast: Mindset First  Website: https://www.lindamperry.com/     Learn with me: Gif & Sticker Making Workshop - $17.99 crash course to turn your clients into a gif!   The Quickstart to Facebook Community Management - the unicorn gateway job to digital media work in just 2 hours   The Unicorn Digital Marketing Assistant School   Connect with Me: The Digital Media VA Lab - a free FB community  Instagram: @emilyreaganpr   Facebook: @emilyreaganpr     >>> Download my Top Ten Most Requested Digital Media Tasks & Services  >>> Take the Quiz to Discover your Digital Dream Job   

It's time to step it up (for clients and for yourself) so I've invited email and Instagram copywriter Brenna McGowan  - master copywriter - to help us with her best copywriting tips and why email marketing is an important function of online businesses. I can't wait to hear Brenna's getting started as a copywriter… Spoiler Alert: she started by doing social media.  You’re going to learn so much from her… how she finds clients… how to segue stories into emails and so much more!     Connect with Brenna: IG: https://www.instagram.com/brennamcgowanco/ Website: https://brennamcgowan.co/  Her FB group for copywriters: The Copy & Content Conversation  https://www.facebook.com/groups/thecopyandcontentconversation  Download her Segue: https://brennamcgowan.co/segues/   Learn with me: Gif & Sticker Making Workshop - $17.99 crash course to turn your clients into a gif!  The Quickstart to Facebook Community Management - the unicorn gateway job to digital media work in just 2 hours   The Unicorn Digital Marketing Assistant School   Connect with Me: The Digital Media VA Lab - a free FB community  Instagram: @emilyreaganpr   Facebook: @emilyreaganpr     >>> Download my Top Ten Most Requested Digital Media Tasks & Services  >>> Take the Quiz to Discover your Digital Dream Job   

Busting your thumbs trying to show up on Instagram to get clients? Or maybe you're doing the opposite, completely avoiding the platform all together and hoping it will morph into a platform that just sends qualified clients your way automatically and effortlessly. That's not gonna happen. Ever. You know the drill: you gotta show up to book out. Branding Strategist Megan Otto gives us the quick-and-dirty rules when it comes to getting noticed on Instagram as a service provider After learning Instagram Marketing from Megan, you might actually have so much fun with it you end up busting and carpal-tunneling your thumbs. But that's because you're showing up authentically and having fun ... and NOT stressing out and over thinking what to post.     Connect with Megan: IG: @themeganotto https://www.instagram.com/themeganotto/ Grab her ultimate brand photoshoot checklist: https://www.canva.com/.../ism_46kimIjuWy_Sg4MFEg/view… Book her ½ Day Brand Magic sessions here: https://megan-otto.com/brand-magic/   Learn with me: Gif & Sticker Making Workshop - $17.99 crash course to turn your clients into a gif!   The Quickstart to Facebook Community Management - the unicorn gateway job to digital media work in just 2 hours   The Unicorn Digital Marketing Assistant School   Connect with Me: The Digital Media VA Lab - a free FB community  Instagram: @emilyreaganpr   Facebook: @emilyreaganpr      >>> Download my Top Ten Most Requested Digital Media Tasks & Services    >>> Take the Quiz to Discover your Digital Dream Job 

I've invited former fashion editor and celebrity stylist @Elysha Lenkin to help us ditch the frumpy mom jeans and look our best in our next discovery call so we feel confident, land the high-end clients, and charge our top fees. You know it's true: your clients are judging your appearance in that first 1:1 meeting. Your lighting, your confidence, your delivery and your looks... they all matter in that first impression and the rates you command. For some of us, we haven't had to slip on a jacket in years! (Hello! We've been having babies and need outfits that let us go to the playground, sweep the floor and play trains on the floor!) For others, you know your clothes need an update and showing up on video for the online biz owners is a bit of a different game. We all need to bring our DOA career wardrobe back to life. And hopefully (fingers crossed) we'll be attending in-person networking events where we really need to upgrade our look. You'll learn how to revive your closet for the zoom calls, learn how to style and work with what you've got AND learn what to wear at your next conference or photo shoot. Connect with Elysha Elysha’s 5 Ways to Flatter your Shape https://elyshalenkin.com/  IG: @elysha_nyc  Facebook: @eyeheartstyle   Elysha's free Closet Shopping Facebook Group >> https://www.facebook.com/groups/elyshalenkinstyle   Learn with me: Gif & Sticker Making Workshop - $17.99 crash course to turn your clients into a gif!   The Quickstart to Facebook Community Management - the unicorn gateway job to digital media work in just 2 hours   The Unicorn Digital Marketing Assistant School   Connect with Me: The Digital Media VA Lab - a free FB community  Instagram: @emilyreaganpr   Facebook: @emilyreaganpr     >>> Download my Top Ten Most Requested Digital Media Tasks & Services  >>> Take the Quiz to Discover your Digital Dream Job 

Anyone here use essential oils? Krissy Chin was a registered nurse and mom of 2 who wanted a lifestyle that didn't wear her down working 7-7 shifts. She wanted to be home, have a flexible work situation and build a business that gave her freedom made her lots and lots of money Using her top-notch brain, she built a $1million subscription model business for essential oil biz owners and network marketers, and she did it WITHOUT a business degree while listening to her customers' needs, repeating questions and pain points ... AND making a conscious effort to work smarter, not harder. I admire her for knowing what she wanted and going after it. GROworkspace will hit $2 million in the next month or two with an 80% profit margin. I can't wait for her to give you insight into how she grew her team, scaled her business and what the inside of her business looks like and how she pivoted into business coaching.   Connect with Krissy: Instagram: @thekrissychin https://www.instagram.com/thekrissychin/ Website: https://www.thekrissychin.com/  Badass is the New Black podcast: https://www.thekrissychin.com/blog Krissy’s Scalable Podcast System: https://www.thekrissychin.com/the-scalable-podcasting-system-sp    Learn with me: Gif & Sticker Making Workshop - $17.99 crash course to turn your clients into a gif!   The Quickstart to Facebook Community Management - the unicorn gateway job to digital media work in just 2 hours   The Unicorn Digital Marketing Assistant School   Connect with Me: The Digital Media VA Lab - a free FB community  Instagram: @emilyreaganpr   Facebook: @emilyreaganpr      >>> Download my Top Ten Most Requested Digital Media Tasks & Services    >>> Take the Quiz to Discover your Digital Dream Job   

Talk about unicorns skills, Ann Marie O’Braskin offers a unique package of services when it comes to marketing strategy and analytics for online business owners. Annie's passion lies in working with businesses and individuals to track digital marketing campaigns, interpret data, and maximize their marketing budget to be sure they are allocating money where they will see a positive return. I can't wait for you to hear her start-up story, what made her specialize in analytics and what her biz looks like today, including VIP Days and Deep Dive Reports.   Connect with Ann Marie: IG: @amobraskin   Website: https://amobraskin.com/ Learn with me: Gif & Sticker Making Workshop - $17.99 crash course to turn your clients into a gif! ) The Quickstart to Facebook Community Management - the unicorn gateway job to digital media work in just 2 hours   The Unicorn Digital Marketing Assistant School   Connect with Me: The Digital Media VA Lab - a free FB community  Instagram: @emilyreaganpr   Facebook: @emilyreaganpr  

Your client’s sales page is arguably one of the most important design and copy pieces when it comes to getting sales during a launch.   Melissa Burkheimer is here to break down the design of a stellar, high-converting sales page. She is a sales page designer, creative director and launch manager who has worked extensively with 7-figure entrepreneurs perfecting their sales pages for their digital offers. Her tips on today’s episode will help you with your own website as well. But I really want to  open your eyes to the niche services she’s providing and learn how she got there. Her story is inspiring for any freelancer just getting started or trying to figure out how to narrow their digital services. After learning from Melissa you are going to see so many possibilities for yourself! Enjoy!   Connect with Melissa: IG: @melissaburkheimer   Website: https://melissaburkheimer.com/ The Design Business Show: https://thedesignbusinessshow.com/   Learn with me: Gif & Sticker Making Workshop - $17.99 crash course to turn your clients into a gif!   The Quickstart to Facebook Community Management - the unicorn gateway job to digital media work in just 2 hours   The Unicorn Digital Marketing Assistant School   Connect with Me: The Digital Media VA Lab - a free FB community  Instagram: @emilyreaganpr   Facebook: @emilyreaganpr     >>> Download my Top Ten Most Requested Digital Media Tasks & Services  >>> Take the Quiz to Discover your Digital Dream Job 

Pinterest is a powerhouse for business -- it's free AND it brings website traffic with high-quality leads who are looking for your clients' content! Back in 2013, I didn't get Pinterest as a user. It wasn't something I wanted to play on. But I discovered the power of Pinterest Marketing when I was building and designing a media kit for Jennifer Allwood. I was setting up Google Analytics and noticed traffic coming from it. It was a fluke fest. People were finding her and sharing her content What if we used Pinterest on purpose? Long story short, my business exploded because I taught myself Pinterest marketing. It's been one of my most-requested tasks because biz owners need to get Pinterest off their plate. And 8 years later, there's still soooo much work here. I think half our job leads have a Pinterest request! I've invited Pinterest Ads Strategist and Marketing Manager Sue Crites @susan.crites to share her Pinterest Dos and Don'ts with us. I'm so excited to pick her brain about all these crazy new Pinterest changes, best practices and all things Pinterest marketing! Even more so, I'm thrilled to network with another Pinterest marketer and find out more about her services.   Connect with Sue: Website: https://withsuecrites.com/ FB: https://www.facebook.com/WithSueCrites Pinterest: https://www.pinterest.com/withsuecrites/_created/ LinkedIn: https://www.linkedin.com/in/withsuecrites   Learn with me: Gif & Sticker Making Workshop - $17.99 crash course to turn your clients into a gif!   The Quickstart to Facebook Community Management - the unicorn gateway job to digital media work in just 2 hours   The Unicorn Digital Marketing Assistant School   Connect with Me: The Digital Media VA Lab - a free FB community  Instagram: @emilyreaganpr   Facebook: @emilyreaganpr     >>> Download my Top Ten Most Requested Digital Media Tasks & Services 

Podcasts are a great way to connect with potential clients or customers. But how do you get your podcast found by them? Kristin Espinar is joining us to teach us podcast promotion strategies. If you have a client that has a podcast or wants to start one, pulling these strategies in your unicorn toolbox will make you look like a Rockstar!   Connect with Kristen: Sign up for Kristin’s strategy session: https://maximizeyourpodcast.com/podcast-strategy  Sign up for Kristin’s strategy session: https://maximizeyourpodcast.com/podcast-strategy  IG: https://www.instagram.com/activateyourielts/ FB:https://www.facebook.com/groups/essentialielts/  Podcast: https://www.kristinespinar.com/podcast   Learn with me: Gif & Sticker Making Workshop - $17.99 crash course to turn your clients into a gif! The Quickstart to Facebook Community Management - the unicorn gateway job to digital media work in just 2 hours The Unicorn Digital Marketing Assistant School   Connect with Me: The Digital Media VA Lab - a free FB community (https://www.facebook.com/groups/digitalmediava/) Instagram: https://www.instagram.com/emilyreaganpr/ Facebook: https://www.facebook.com/emilyreaganpr/   >>> Download my Top Ten Most Requested Digital Media Tasks & Services  (http://emilyreaganpr.com/vatasks) >>> Take the Quiz to Discover your Digital Dream Job  (https://emily-reagan.mykajabi.com/quiz)