

The Marketing Freelancer: Unicorns Unite
Emily Reagan | Digital Marketing Virtual Assistant
Welcome to The Marketing Freelancer: Unicorns Unite—the podcast for ambitious marketing freelancers ready to master the art of marketing services, get booked out with premium clients, and build a thriving, well-paid freelance business. You'll learn how to own your unique Unicorn talents and confidently charge for the results you deliver!
I’m Emily Reagan, your host, freelance marketing coach, and founder of the Unicorn Digital Marketing Assistant School and Digital Marketer's Workgroup. On this show, I’m sharing the skills, strategies, and mindset shifts you need to elevate your game as a marketing service provider.
Each episode is packed with actionable insights:
>Master marketing services like funnels, email campaigns, and launches to stand out in a crowded market.
>Learn how to market yourself, pitch with confidence, and secure premium rates for your expertise.
>Hear real stories from freelancers who have scaled their businesses, showing you what’s possible when you own your worth and aim higher.
>Get tips on managing clients, positioning yourself as an indispensable expert, and navigating the freelance world like a pro.
This isn’t about starting out—it’s about leveling up. If you’re ready to move past basic admin tasks, own your unique brilliance, and command the rates you deserve, you’re in the right place.
Let’s build a business that lights you up, pays you well, and makes an impact.
🎧 Subscribe now and start transforming your freelance marketing career!
I’m Emily Reagan, your host, freelance marketing coach, and founder of the Unicorn Digital Marketing Assistant School and Digital Marketer's Workgroup. On this show, I’m sharing the skills, strategies, and mindset shifts you need to elevate your game as a marketing service provider.
Each episode is packed with actionable insights:
>Master marketing services like funnels, email campaigns, and launches to stand out in a crowded market.
>Learn how to market yourself, pitch with confidence, and secure premium rates for your expertise.
>Hear real stories from freelancers who have scaled their businesses, showing you what’s possible when you own your worth and aim higher.
>Get tips on managing clients, positioning yourself as an indispensable expert, and navigating the freelance world like a pro.
This isn’t about starting out—it’s about leveling up. If you’re ready to move past basic admin tasks, own your unique brilliance, and command the rates you deserve, you’re in the right place.
Let’s build a business that lights you up, pays you well, and makes an impact.
🎧 Subscribe now and start transforming your freelance marketing career!
Episodes
Mentioned books

Sep 7, 2021 • 1h 3min
#78 Four Processes Every Freelancer Needs in their Business (Grace Fortune)
Grace Fortune is an online course strategist and copywriter who has had more jobs than she can count including an unfortunate gig handling toxic chemicals. She’s joining us to share her four essential business processes just for freelancers. I’ll admit being organized and having processes is not my strongpoint, yet is something every freelancer should have for things like onboarding or off-boarding clients and all things going on behind the scenes. Her passion for processes stems from seeing countless business owners and other freelancers feel overwhelmed and lost because they feel like they're reinventing the wheel every time they take on a new project and are in feast or famine most when it comes to getting a steady pipeline of clients. While working with Sandra Booker of Any Old Task servicing clients like Chanti Zak, Grace learned all about how to get rid of overwhelm and consistently sign on work by using these vital processes. Connect with Grace: FB: @gracefortunecopywriter IG: @gracefortunewrites Website: https://www.gracefortune.com/ Get on the waitlist for the Unicorn Digital Marketing Assistant School. (formerly known as the Digital Media Virtual Assistant Crash Course). This course teaches in-demand marketing strategies and implementation tactics so you can have the freedom to work from anywhere with profitable freelance skills. Learn with me: Gif & Sticker Making Workshop - $17.99 crash course to turn your clients into a gif! The Quickstart to Facebook Community Management - the unicorn gateway job to digital media work in just 2 hours The Unicorn Digital Marketing Assistant School Connect with Me: The Digital Marketing Assistant Lab - a free FB community Instagram: @emilyreaganpr Facebook: @emilyreaganpr >>> Download my Top Ten Most Requested Digital Media Tasks & Services >>> Take the Quiz to Discover your Digital Dream Job

Aug 31, 2021 • 51min
#77 The brand photographer who built a dream business by goal setting (Shannon Claire)
As a multi-passionate entrepreneur, Shannon Claire is a sought-after international brand photographer for million dollar brands, mentor, and coach for women entrepreneurs who are in transition to their next level of success. Shannon’s been in business for over 15 years and knows a thing or two about starting over and facing challenges. She’s constantly evolving and shows us how to find clarity in our business. Today we’re talking about building an aligned dream business, how to cast your vision and achieve goals. Her pivot stories and advice for new digital service-based business owners are pure GOLD. Connect with Shannon: IG: https://www.instagram.com/theshannonclaire/ FB: https://www.facebook.com/shannonclairepersonal Website for photography: https://theshannonclaire.com/brand-photography Website for coaching: https://theshannonclaire.com/ Grab her freebie - a bundle workbook + audio bundle to help get your life to the next level >> https://theshannonclaire.com/freestuff Join her FB Group: https://www.facebook.com/groups/theshannonclaire Learn with me: Gif & Sticker Making Workshop - $17.99 crash course to turn your clients into a gif! The Quickstart to Facebook Community Management - the unicorn gateway job to digital media work in just 2 hours The Unicorn Digital Marketing Assistant School Connect with Me: The Digital Media VA Lab - a free FB community Instagram: https://www.instagram.com/emilyreaganpr/ Facebook: https://www.facebook.com/emilyreaganpr/ >>> Download my Top Ten Most Requested Digital Media Tasks & Services >>> Take the Quiz to Discover your Digital Dream Job

Aug 24, 2021 • 1h 6min
#76 The copywriter who converts with engaging welcome sequences (Allea Grummert)
Allea Grummert is an email marketing strategist and conversion copywriter who helps online business owners connect authentically with their audience through engaging {read: effective} welcome and nurture sequences. Email marketing is HUGE... but as Allea points out on her website "you don’t want to send emails for the sake of sending emails. You have business goals to reach and you want to move people to action — to lead them to your valuable resources and how you can help them." As unicorn virtual assistants and digital marketing service providers, we are usually helping out clients show up in their clients’ inboxes with weekly content. It’s imperative to help them stay consistent and have their emails tailored to micro-content that helps and nurtures their audience. In this episode Allea shares her strategies for writing effective welcome email sequences while she shares her freelance story with us. We nerd out on automations, tags and tons of content ideas for your clients. Enjoy! Connect with Allea: IG: @alleagrummert FB: @duettco Website: https://www.duett.co/ Write your first welcome sequence: https://duett.ck.page/firstwelcome Allea’s 7 Ways to use Tags strategically >> https://duett.ck.page/7tags Allea’s Content Template: https://www.duett.co/email-content-template Learn with me: Gif & Sticker Making Workshop - $17.99 crash course to turn your clients into a gif! The Quickstart to Facebook Community Management - the unicorn gateway job to digital media work in just 2 hours The Unicorn Digital Marketing Assistant School Connect with Me: The Digital Media VA Lab - a free FB community Instagram: @emilyreaganpr Facebook: @emilyreaganpr >>> Download my Top Ten Most Requested Digital Media Tasks & Services >>> Take the Quiz to Discover your Digital Dream Job

Aug 17, 2021 • 1h 2min
#75 The VA who became debt free by saying YES! (Amanda Krill)
This is the story of how Amanda Arthur Krill paid off $64k in credit card debt in two years (without becoming a stripper.) Her story is very similar to mine, because I did not work as a stripper either. Amanda started working as a virtual assistant/ jack of all trades and somehow linked up with the up-and-coming Marie Forleo, who kept asking her to do more. So non-pole-dancing Amanda said YES and figured things out all things tech along the way. Now she designs websites and landing pages for clients. And, I'm pretty sure, no stripping involved. I just love her! And I know you will be so motivated by her story, how she paid off debt with her side hustle, figured out her thing and her passion and encourages women to LIVE. Connect with Amanda: FB: @JustBoldlyGo IG: @amandakrill Website: https://justboldlygo.com/ Her book Mom vs Debt: https://justboldlygo.com/mom-vs-debt Podcast: https://justboldlygo.com/ The Just Go Boldly FB Group: https://www.facebook.com/groups/justboldlygo/ FIVE SIMPLE STEPS TO HELP YOU CREATE A LIFE YOU LOVE - Actionable Items Designed to Get You Excited About Your Life Again. https://justboldlygo.com/ The Digital Media VA Crash Course is now accepting new students for 2021! If you’re a go-getter and you know you want to take the fast track to working as a booked out Unicorn VA enroll in the 5-week all-comprehensive course HERE. Learn with me: Gif & Sticker Making Workshop - $17.99 crash course to turn your clients into a gif! The Quickstart to Facebook Community Management - the unicorn gateway job to digital media work in just 2 hours The Unicorn Digital Marketing Assistant School Connect with Me: The Digital Media VA Lab - a free FB community Instagram: @emilyreaganpr Facebook: @emilyreaganpr >>> Download my Top Ten Most Requested Digital Media Tasks & Services >>> Take the Quiz to Discover your Digital Dream Job

Aug 10, 2021 • 1h 8min
#74 The jewelry artist who shares how VAs can help handmade sellers (Lucy Kelly)
I have a heart for the creative entrepreneurs, the makers, DIYers, crafters, designers and artists who have the talent to make and create physical products. To be successful online, these craft business owners or handmade sellers have to learn how to be good marketers. And this is where YOU come in as a freelancer! YOU CAN HELP THEM! I've invited jewelry artist and handmade marketing expert Lucy Kelly to give us an insider's look into how we can help the makers with online marketing strategies, including: Etsy Shopify Social Shopping And more! Lucy is the gal who taught my unicorns this week how to learn/use/build Shopify for clients as one of my VA Crash Course Bonus training. This is the perfect social media shortcut for the VA who is helping the creative clients with Instagram & Facebook. Connect with Lucy: IG: @belmonili FB: @BelMonili Website: https://belmonili.com/ Bloom free FB group for handmade sellers: https://www.facebook.com/groups/bloomgrowyourhandmadebusiness/ The Digital Media VA Crash Course is now accepting new students for 2021! If you’re a go-getter and you know you want to take the fast track to working as a booked out Unicorn VA enroll in the 5-week all-comprehensive course HERE. Learn with me: Gif & Sticker Making Workshop - $17.99 crash course to turn your clients into a gif! The Quickstart to Facebook Community Management - the unicorn gateway job to digital media work in just 2 hours The Unicorn Digital Marketing Assistant School Connect with Me: The Digital Media VA Lab - a free FB community Instagram: @emilyreaganpr Facebook: @emilyreaganpr >>> Download my Top Ten Most Requested Digital Media Tasks & Services >>> Take the Quiz to Discover your Digital Dream Job

Aug 3, 2021 • 47min
#73 The mindset coach who helps freelancers banish limiting beliefs (Linda Perry)
Master coach and business strategist, former copywriter and former lawyer Linda Perry is here to talk about the limiting beliefs and mindset perils that we face when owning our own business, especially as service providers. She goes deep into trusting our skills and following the formula we’ve created. Linda talks about ways to get beyond the head trash and fear so writing comes from a detached perspective instead of feeling personally attached and vulnerable to every word. There is so much sage advice in this episode you may want to listen twice! Connect with Linda: IG: @linda.m.perry Facebook:@mindsetforbusiness Podcast: Mindset First Website: https://www.lindamperry.com/ Learn with me: Gif & Sticker Making Workshop - $17.99 crash course to turn your clients into a gif! The Quickstart to Facebook Community Management - the unicorn gateway job to digital media work in just 2 hours The Unicorn Digital Marketing Assistant School Connect with Me: The Digital Media VA Lab - a free FB community Instagram: @emilyreaganpr Facebook: @emilyreaganpr >>> Download my Top Ten Most Requested Digital Media Tasks & Services >>> Take the Quiz to Discover your Digital Dream Job

Jul 27, 2021 • 57min
#72 The copywriter who niched down then branched out to success (Brenna McGowan)
It's time to step it up (for clients and for yourself) so I've invited email and Instagram copywriter Brenna McGowan - master copywriter - to help us with her best copywriting tips and why email marketing is an important function of online businesses. I can't wait to hear Brenna's getting started as a copywriter… Spoiler Alert: she started by doing social media. You’re going to learn so much from her… how she finds clients… how to segue stories into emails and so much more! Connect with Brenna: IG: https://www.instagram.com/brennamcgowanco/ Website: https://brennamcgowan.co/ Her FB group for copywriters: The Copy & Content Conversation https://www.facebook.com/groups/thecopyandcontentconversation Download her Segue: https://brennamcgowan.co/segues/ Learn with me: Gif & Sticker Making Workshop - $17.99 crash course to turn your clients into a gif! The Quickstart to Facebook Community Management - the unicorn gateway job to digital media work in just 2 hours The Unicorn Digital Marketing Assistant School Connect with Me: The Digital Media VA Lab - a free FB community Instagram: @emilyreaganpr Facebook: @emilyreaganpr >>> Download my Top Ten Most Requested Digital Media Tasks & Services >>> Take the Quiz to Discover your Digital Dream Job

Jul 20, 2021 • 59min
#71 The brand whisperer who shares her best tricks for Instagram (Megan Otto)
Busting your thumbs trying to show up on Instagram to get clients? Or maybe you're doing the opposite, completely avoiding the platform all together and hoping it will morph into a platform that just sends qualified clients your way automatically and effortlessly. That's not gonna happen. Ever. You know the drill: you gotta show up to book out. Branding Strategist Megan Otto gives us the quick-and-dirty rules when it comes to getting noticed on Instagram as a service provider After learning Instagram Marketing from Megan, you might actually have so much fun with it you end up busting and carpal-tunneling your thumbs. But that's because you're showing up authentically and having fun ... and NOT stressing out and over thinking what to post. Connect with Megan: IG: @themeganotto https://www.instagram.com/themeganotto/ Grab her ultimate brand photoshoot checklist: https://www.canva.com/.../ism_46kimIjuWy_Sg4MFEg/view… Book her ½ Day Brand Magic sessions here: https://megan-otto.com/brand-magic/ Learn with me: Gif & Sticker Making Workshop - $17.99 crash course to turn your clients into a gif! The Quickstart to Facebook Community Management - the unicorn gateway job to digital media work in just 2 hours The Unicorn Digital Marketing Assistant School Connect with Me: The Digital Media VA Lab - a free FB community Instagram: @emilyreaganpr Facebook: @emilyreaganpr >>> Download my Top Ten Most Requested Digital Media Tasks & Services >>> Take the Quiz to Discover your Digital Dream Job

Jul 13, 2021 • 1h 6min
#70 The stylist of the stars who helps women feel confident in their wardrobe (Elysha Lenkin)
I've invited former fashion editor and celebrity stylist @Elysha Lenkin to help us ditch the frumpy mom jeans and look our best in our next discovery call so we feel confident, land the high-end clients, and charge our top fees. You know it's true: your clients are judging your appearance in that first 1:1 meeting. Your lighting, your confidence, your delivery and your looks... they all matter in that first impression and the rates you command. For some of us, we haven't had to slip on a jacket in years! (Hello! We've been having babies and need outfits that let us go to the playground, sweep the floor and play trains on the floor!) For others, you know your clothes need an update and showing up on video for the online biz owners is a bit of a different game. We all need to bring our DOA career wardrobe back to life. And hopefully (fingers crossed) we'll be attending in-person networking events where we really need to upgrade our look. You'll learn how to revive your closet for the zoom calls, learn how to style and work with what you've got AND learn what to wear at your next conference or photo shoot. Connect with Elysha Elysha’s 5 Ways to Flatter your Shape https://elyshalenkin.com/ IG: @elysha_nyc Facebook: @eyeheartstyle Elysha's free Closet Shopping Facebook Group >> https://www.facebook.com/groups/elyshalenkinstyle Learn with me: Gif & Sticker Making Workshop - $17.99 crash course to turn your clients into a gif! The Quickstart to Facebook Community Management - the unicorn gateway job to digital media work in just 2 hours The Unicorn Digital Marketing Assistant School Connect with Me: The Digital Media VA Lab - a free FB community Instagram: @emilyreaganpr Facebook: @emilyreaganpr >>> Download my Top Ten Most Requested Digital Media Tasks & Services >>> Take the Quiz to Discover your Digital Dream Job

Jul 6, 2021 • 52min
#69 The nurse who built a 7-figure biz with automations (Krissy Chin)
Anyone here use essential oils? Krissy Chin was a registered nurse and mom of 2 who wanted a lifestyle that didn't wear her down working 7-7 shifts. She wanted to be home, have a flexible work situation and build a business that gave her freedom made her lots and lots of money Using her top-notch brain, she built a $1million subscription model business for essential oil biz owners and network marketers, and she did it WITHOUT a business degree while listening to her customers' needs, repeating questions and pain points ... AND making a conscious effort to work smarter, not harder. I admire her for knowing what she wanted and going after it. GROworkspace will hit $2 million in the next month or two with an 80% profit margin. I can't wait for her to give you insight into how she grew her team, scaled her business and what the inside of her business looks like and how she pivoted into business coaching. Connect with Krissy: Instagram: @thekrissychin https://www.instagram.com/thekrissychin/ Website: https://www.thekrissychin.com/ Badass is the New Black podcast: https://www.thekrissychin.com/blog Krissy’s Scalable Podcast System: https://www.thekrissychin.com/the-scalable-podcasting-system-sp Learn with me: Gif & Sticker Making Workshop - $17.99 crash course to turn your clients into a gif! The Quickstart to Facebook Community Management - the unicorn gateway job to digital media work in just 2 hours The Unicorn Digital Marketing Assistant School Connect with Me: The Digital Media VA Lab - a free FB community Instagram: @emilyreaganpr Facebook: @emilyreaganpr >>> Download my Top Ten Most Requested Digital Media Tasks & Services >>> Take the Quiz to Discover your Digital Dream Job