In this episode of the Active Life Podcast, hosts Cody and Larry tackle one of the most pressing challenges for fitness professionals: breaking through income plateaus and scaling a business without burnout. Drawing from their extensive experience and success stories, they explore why so many coaches get stuck at certain income levels and what it takes to move beyond them. Whether you’re just starting out or looking to scale your six-figure business, this episode is packed with insights tailored to your journey.Cody and Larry break down the three most effective strategies for scaling a fitness coaching business: transitioning clients to remote coaching, leveraging small group sessions, and hiring and mentoring a team. They emphasize actionable steps to build efficiency, deliver high-value services, and maintain work-life balance. The episode also dives into pricing strategies and the importance of creating scalable systems that align with your professional and personal goals.If you’re ready to level up your career, Cody and Larry invite you to explore the Active Life approach. Download the ALP curriculum from the show notes to get started on building a fulfilling and sustainable coaching career. Don’t forget to leave a five-star review and share this episode with a fellow coach—it’s time to turn pro and take control of your future!

In this thought-provoking episode of the Active Life Podcast, Cody and Larry dive deep into the importance of authenticity in fitness coaching and business. They explore how being true to yourself not only fosters stronger connections but also leads to greater professional success and personal fulfillment. Through engaging stories and actionable insights, they challenge coaches to evaluate their current approach and align their practices with their core values. Why authenticity matters in coaching, and how it impacts relationships with clients and long-term business success. Practical steps to identify and overcome barriers to authenticity, such as external pressures and misaligned strategies. Real-life examples of how being true to your values creates lasting impact, including the mistakes Cody and Larry learned from in their careers. Feeling inspired? Take a step toward professional growth by downloading the Active Life Professional curriculum linked in the show notes. Don’t forget to leave a five-star review and share this episode with a fellow coach. Remember, being authentically you is the foundation for meaningful success—so turn pro today!

Welcome back to another enlightening episode of the Active Life Podcast, where we deliver practical strategies and tools for fitness professionals looking to level up their careers. In this episode, Cody and Larry guide listeners through the essential steps of designing, marketing, and running a pain-free performance or strength balance workshop. These workshops offer a golden opportunity to connect with potential clients during the holiday season and beyond, providing value through movement assessments and personalized solutions. Whether you're a seasoned coach or new to this journey, this episode is packed with actionable insights to help you make an impact. Cody shares his firsthand experiences with running strength balance workshops, offering a step-by-step guide to structuring a 90-minute to two-hour session. The hosts detail the assessment process, including upper and lower body strength testing, and explain how to use these insights to identify gaps and opportunities for improvement. They also provide marketing tips, emphasizing the importance of setting clear goals and communicating the workshop's purpose, process, and payoff to prospective attendees. Whether you're building up client books or adding value to your current base, this episode breaks down how these workshops can be game-changing for your business. To wrap up, Larry and Cody highlight the critical importance of follow-ups and debriefs, showing how they can turn insights from the workshop into lasting client relationships. By focusing on outcomes clients care about and presenting personalized solutions, coaches can establish trust and open doors for ongoing engagement. Whether it’s through one-on-one sessions or individual programming, the hosts explain how to cater to each client’s unique needs. If you’re looking to elevate your coaching game and maximize your impact, this episode is your roadmap to success. We help coaches build profitable careers by helping clients get out of aches and pains. Apply for a discovery call to see if AL-P is right for you:⁠https://api.leadconnectorhq.com/widget/survey/JvANhoc8rTIUfFBASzCs

In this episode, Cody and Larry discuss the transformative role of education in personal training and coaching. They argue that real value in a session isn’t just in making clients sweaty and sore; instead, it's in equipping them with knowledge and tools that support lasting lifestyle changes. They emphasize that workouts are only a fraction of the impact a coach can have, with the real value stemming from helping clients understand their habits, goals, and decision-making processes. Cody and Larry explore how using a whiteboard can enhance client learning, allowing trainers to visually explain key concepts like stress management, sleep improvement, and mindset shifts. They discuss real-life examples where clients benefited from whiteboard sessions focused on topics such as pain management and behavioral patterns. By guiding clients through personalized lessons on managing their habits and mindset, coaches can help them achieve deeper, long-lasting results. The conversation concludes with Cody encouraging coaches to embrace their role as guides in their clients’ personal development. Rather than simply instructing on exercises, trainers should help clients become more self-sufficient in making healthy choices. This episode is a must-listen for fitness professionals looking to elevate their coaching approach by adding educational and mentorship elements to their sessions. We help coaches build profitable careers by helping clients get out of aches and pains. Apply for a discovery call to see if AL-P is right for you:⁠https://api.leadconnectorhq.com/widget/survey/JvANhoc8rTIUfFBASzCs

In this episode, Cody and Larry explore why Doctors of Physical Therapy (DPTs) are increasingly drawn to Active Life’s unique approach. Many DPTs feel constrained by traditional clinical roles that focus primarily on “Activities of Daily Living” (ADLs), such as basic mobility and pain management, rather than supporting clients in achieving higher levels of functional and recreational goals. The conversation highlights how Active Life fills this gap by training DPTs to address “Activities of Daily Interest” (ADIs), which empower clients to live fuller, more active lives. Cody and Larry also discuss the financial and personal frustrations faced by many DPTs. These professionals often enter the field with high hopes for meaningful, fulfilling work, only to find themselves burdened by student loans and confined within clinical structures that limit their earning potential and autonomy. Active Life’s model offers DPTs a pathway to more fulfilling work that aligns with their passion for helping clients achieve real, lasting outcomes beyond what typical clinical settings allow. The episode closes with an invitation for DPTs and other clinicians to consider the benefits of joining Active Life. Cody emphasizes that Active Life’s curriculum offers DPTs the skills and support needed to transition from a conventional clinical role to a more entrepreneurial, client-centered approach. This shift not only enhances DPTs' professional lives but also allows them to make a lasting impact on their clients’ lives. We help coaches build profitable careers by helping clients get out of aches and pains. Apply for a discovery call to see if AL-P is right for you:⁠https://api.leadconnectorhq.com/widget/survey/JvANhoc8rTIUfFBASzCs

In this episode, Dr. Sean addresses a frequent question from clients: “Are you physical therapy?” He breaks down the significant differences between Active Life and traditional physical therapy, explaining why Active Life doesn’t accept insurance and focuses on solutions beyond the basic “Activities of Daily Living” (ADLs). Dr. Sean discusses how typical medical insurance constraints can limit patient outcomes and outlines Active Life’s approach to helping people regain their full, active lifestyles. Dr. Sean also shares insight into Active Life’s rigorous training program, which ensures that their professionals provide more comprehensive care than typical trainers. He describes how Active Life professionals undergo a 13-month, 1000-hour education, including real-life applications and specialty training, to fill the gap between fitness and healthcare. This detailed training helps clients address specific needs and overcome physical limitations, creating sustainable results that go beyond what a traditional clinical environment may provide. Finally, Dr. Sean illustrates how Active Life emphasizes personalized guidance, even when referring clients to other professionals if that’s the best fit. By taking an unconventional approach inspired by customer-first principles, Active Life positions itself as more than just a gym or clinic. Dr. Sean and his team’s goal is to be the place where clients feel empowered to fully enjoy their active lives, free from pain and limitations. Youtube Chapters 0:00 - Introduction to Active Life’s Mission 1:00 - Common Question: Are We Physical Therapy? 3:00 - Why Active Life Doesn’t Accept Insurance 5:00 - Limitations of Traditional Physical Therapy 8:00 - Activities of Daily Living vs. Active Lifestyles 12:00 - How Active Life Professionals Are Trained 15:00 - Customized Approach for Real-World Activities 18:00 - When We Refer to Other Professionals 22:00 - Creating a Unique Active Life Facility 28:00 - Closing Thoughts on Redefining Health and Fitness

In this episode of the Active Life Podcast, Dr. Sean takes us through the story behind Active Life and his unique journey into creating a space that bridges the gap between fitness and healthcare. He shares how his relentless drive and entrepreneurial spirit led him to build something new for those who feel overlooked by traditional fitness programs and healthcare solutions. Dr. Sean explains his early days as a personal trainer and chiropractor, working with clients who struggled with chronic pain and other limitations, which ultimately inspired him to form Active Life. Throughout the conversation, Dr. Sean opens up about the challenges of building his business, from natural disasters to early failures, and how those experiences shaped the Active Life mission. His career progressed from helping local clients to collaborating with professional athletes and Olympians, all while refining a philosophy centered on practical fitness. Dr. Sean discusses how the company’s approach isn’t about managing pain or avoiding challenges, but about helping people reclaim a fully active lifestyle. To realize Active Life’s vision, Dr. Sean ultimately opened a brick-and-mortar facility, despite initial reservations, to prove that the company’s model works in practice and brings transformative value to clients. He emphasizes that Active Life’s approach isn’t about competition or pushing limits but about living a balanced, pain-free life. This episode gives listeners a clear sense of the purpose behind Active Life and Dr. Sean’s dedication to making sustainable fitness accessible for everyone. We help coaches build profitable careers by helping clients get out of aches and pains. Apply for a discovery call to see if AL-P is right for you:⁠https://api.leadconnectorhq.com/widget/survey/JvANhoc8rTIUfFBASzCs

In this episode of The Active Life Podcast, hosts dive into the nuances of cultivating a successful culture within fitness businesses. The conversation opens with a humorous statistic about fitness professionals' relationships with clients, serving as a springboard into the core topic: building a gym culture that prioritizes professionalism, clarity, and meaningful impact. They emphasize the importance of treating your gym as a business rather than a hobby and discuss how establishing boundaries, such as clear client-coach relationships, is crucial to maintaining a healthy, respectful environment. Their insights are informed by years of experience and learning from past mistakes, offering listeners a chance to avoid common pitfalls in the fitness industry. The hosts also share powerful lessons on defining your target audience and building a community that aligns with your values without compromising business integrity. They highlight the dangers of overly casual cultures, where gym spaces become hangouts, which may dilute professional objectives. Instead, they advocate for fostering an environment where clients come for personal growth and fitness, not just social interaction. The episode wraps up with actionable advice on how fitness professionals can refine their mission, vision, and values to create a sustainable, fulfilling business model, ensuring both the success of the business and the satisfaction of its clients.

The seminar is back - https://pro.activelifeprofessional.com/seminar2024 In this episode, Larry and Cody dive into strategies for personal trainers working in group fitness environments who want to transition into one-on-one coaching. They explore the barriers that coaches face when trying to move from teaching classes to building a sustainable career with individual clients. From identifying ideal clients to navigating pricing and mindset shifts, this episode offers a practical guide to making meaningful career progress in just six weeks. Understanding Limiting Beliefs for Personal Trainers Common mindset blocks such as "I’m not good enough" or "No one will pay that much." Recognizing and overcoming the fear of charging what your skills are worth. Creating Opportunities in Group Fitness Settings How to spot members who need more than a class setting can provide. Approaching these members to understand their needs, using observation and conversation. Effective Client Discovery Conversations Structuring conversations to determine if potential clients are ready for one-on-one support. Using the “six magic questions” to assess if clients are likely to benefit from personalized coaching. Building a Client Base Through Assessments The importance of assessments and consultations as a way to start individual client relationships. Practicing clear, authentic communication to demonstrate the value of one-on-one support. Scaling Income in Six Weeks The math of transitioning from classes to personal training, showing how just 10 clients can double income. Calculating the potential income shift and how to build up a steady client base. Identify Clients Who Need More Help: Observe gym members’ limitations and performance, then engage in genuine conversations to offer support. Start Small and Build Confidence: You don’t need to be perfect; start with clients who would benefit from your skills right now. Focus on Financial Growth: Shift a portion of time from group classes to personal training sessions, gradually increasing income and value provided. Call to ActionIf this episode resonates with you, consider subscribing, rating, and sharing. For coaches ready to deepen their skills and expand their business, download the Active Life curriculum in the show notes. We help coaches build profitable careers by helping clients get out of aches and pains. Apply for a discovery call to see if AL-P is right for you:https://api.leadconnectorhq.com/widget/survey/JvANhoc8rTIUfFBASzCs

The seminar is back - https://pro.activelifeprofessional.com/seminar2024 Watch the consult video here - https://youtu.be/KMkVY5EsZFY In this episode, Larry and Cody dive into strategies for fitness professionals on leveraging movement assessments to enhance client acquisition and engagement. They discuss how coaches, trainers, and therapists can use assessments as both a lead generation and a trust-building tool to establish authority and inspire client commitment. Movement Assessments as a Client Acquisition Tool Using assessments for potential clients to understand why they should work with you. Assessments not only show expertise but also demonstrate a structured process that clients can trust. Understanding the Value of Problems Solved Importance of solving "high-value" problems like pain relief without medical intervention. How clients perceive the worth of the solution based on the problem's significance. Discovery Call and Client Pre-Qualification The 30-minute discovery call helps identify if the client has a problem worth solving. The call is about evaluating the client's commitment and finding alignment with their goals. The Two-Hour Consultation Process Includes a detailed movement assessment and goal-setting discussion. Designed to build confidence in the solution offered, with an in-depth breakdown of findings and proposed action steps. Charging for Assessments Shifting to a paid model ($97) for the assessment, with the fee applied to packages if the client enrolls. Provides clients with a summary of findings, highlighting potential improvements and offering a plan outline. Differentiating in a Competitive Market Emphasis on being different, not just better. Spending time on assessments as a way to stand out from competitors. Onboarding Process: Have a structured onboarding that ensures you're aligned with client needs and goals. Assessment as a Lead Generator in Commercial and Group Gyms: Use assessments in various gym settings to build clientele and showcase expertise. Building Proficiency in Assessments: Practice to effectively deliver assessments and enhance the client's experience. Focus on Ideal Clients: Prioritize working with clients who align with your values and goals for maximum satisfaction and effectiveness. “The discovery call is about evaluating if we’re inspired to solve the client’s problem.” “The assessment process itself demonstrates the value that clients won’t find elsewhere.” Call to ActionIf you're inspired by this episode, leave a five-star rating! And if you're a coach looking to build a fulfilling career, download the Active Life curriculum from the show notes to see how you can work with clients you’re excited to help. We help coaches build profitable careers by helping clients get out of aches and pains. Apply for a discovery call to see if AL-P is right for you:https://api.leadconnectorhq.com/widget/survey/JvANhoc8rTIUfFBASzCs