In this episode of The Active Life Podcast, Larry and Cody reveal the often-overlooked strategy that increases client lifetime value and transforms the way coaches structure their businesses. They dive into why most trainers struggle with retention, the key mindset shift required for long-term client relationships, and the importance of creating a clear client journey. By setting expectations and mapping out a structured plan, coaches can dramatically improve their confidence in sales, while giving clients clarity and motivation to commit. If you want to stop clients from leaving too soon and start building a thriving coaching business, this episode is for you.🎯 Key Topics Discussed: Why most trainers fail at long-term client retention. The #1 mistake coaches make when trying to keep clients. How to structure a clear client journey for better results. Why setting clear timelines and success markers is crucial. How to create a system where clients want—not need—to stay. The difference between value-based retention vs. forcing commitment. Real-world examples of client retention done right.

In this episode of The Active Life Podcast, we dive deep into the reasons why some fitness professionals easily charge premium rates while others struggle to make ends meet. Host Larry and guest Cody discuss the two main paths trainers take—technical mastery and business acumen—and why neither alone is enough to build a sustainable career. They uncover the critical mistakes many trainers make, why clients often shop based on price rather than value, and how to position yourself as an irreplaceable coach in a crowded industry. If you’ve ever wondered why some coaches make six figures while others burn out, this episode is a must-listen.🎯 Key Topics Discussed: The difference between $150-per-session coaches and $50-per-session trainers. Why most trainers focus on the wrong things when trying to build their careers. The two essential factors that separate thriving professionals from struggling ones. Real-world examples of client needs and how to deliver undeniable value. The danger of positioning yourself as a commodity in the fitness industry. How to bridge the gap between fitness and healthcare to become indispensable.

In this episode ofThe Active Life Podcast, the hosts tackle one of the most common challenges for fitness professionals:Where do I find my clients? They break down the reality of client acquisition, emphasizing that if you don't have unlimited money and time to burn on ads, the only way forward is through quality conversations. This discussion provides a wake-up call to those who are hesitant about outreach and offers a step-by-step approach to finding the right clients without relying on expensive marketing strategies.The episode introduces thefour primary client sources that every coach should focus on: past clients, current clients, prospective individuals, and referrals. The hosts share a powerful success story of a coach who re-engaged past clients and grew his revenue by thousands with just a few emails. They also highlight the missed opportunities that many coaches overlook, such as upselling services to existing clients and leveraging their personal networks. With practical strategies and real-world applications, this episode provides a roadmap for coaches looking to fill their books with the right clients.Listeners will walk away with anactionable exercise to categorize potential clients and start meaningful conversations today. Whether you're a new coach trying to build momentum or an experienced professional looking for growth strategies, this episode is packed with valuable insights that can help you generate business immediately.

In this episode ofThe Active Life Podcast, the hosts dive into one of the most overlooked yet crucial aspects of running a successful coaching business: selecting the right clients. They break down why saying "yes" to every client isn't always the best move and how being intentional about who you work with can lead to better results for both you and your clients. The conversation goes beyond generic marketing tactics and instead focuses on the deeper reasons why trainers and gym owners should prioritize working with people they are genuinely excited to help.The hosts explore the benefits of choosing the right clients, such as increased energy, better service delivery, and long-term business growth. They also highlight the costs of taking on the wrong clients—lack of fulfillment, frustration, and ultimately a diminished reputation. If you've ever felt drained after working with a client who isn't the right fit, this episode provides valuable insights and practical steps to shift your business towards working with those who inspire you.To make it actionable, they outline a powerful exercise for identifying your ideal and non-ideal clients. They also discuss the importance of building a referral network, ensuring that when you say "no" to a client, you’re still providing them value by directing them to the right professional. Whether you're a new coach or an experienced trainer, this episode will help you refine your approach and build a more sustainable and fulfilling business.

In this episode ofThe Active Life Podcast, the hosts dive deep into the critical mindset shift from victim mentality to a creator mindset. They explore how our habitual thought patterns shape our perspectives and behaviors, breaking down the key differences between these two approaches to life. By examining the "Drama Triangle" and its inverse, the "Empowerment Triangle," they highlight how individuals often play roles of victim, hero, or villain—and how they can shift toward becoming creators, coaches, and challengers.Listeners will learn how the victim mentality keeps people stuck in fear, powerlessness, and dependence on external circumstances, while the creator mindset fosters responsibility, action, and personal growth. The discussion also uncovers the hidden dangers of the "hero" role, especially in coaching and leadership, and offers insights into how real empowerment comes from guiding, rather than saving, others. Through practical examples, including a powerful personal story of resilience in the aftermath of Hurricane Sandy, this episode offers a framework for recognizing where we stand and how we can intentionally shift toward an empowered, action-driven mindset.To wrap up, the hosts provide actionable steps for listeners: identifying where they currently operate within these mental frameworks, finding mentors or coaches who can guide them, and embracing challenges as opportunities for growth. Whether you're a coach, an athlete, or simply someone looking to take ownership of your life, this conversation will inspire you to move from reactive to intentional living.

In this episode of the Active Life Podcast, hosts Larry and Cody explore the transformative concept of "healthy selfishness"—the idea that prioritizing yourself is essential not only for personal well-being but also for supporting others effectively. They delve into the cultural stigma around selfishness and provide practical insights into how reframing it as "healthy selfishness" can lead to a more fulfilled, balanced life. Larry and Cody share real-life examples, like the mother ensuring she’s nourished to breastfeed or a professional learning to say no in order to pursue personal goals. They discuss the common struggle of "deserving issues," where individuals feel unworthy of prioritizing themselves, and offer actionable strategies to break this cycle. By focusing on self-care as a means of showing up better for others, they challenge listeners to move away from giving "leftovers" and embrace the idea of thriving as a way to give their best to loved ones. Whether you're a coach, parent, or simply someone seeking balance, this episode provides a powerful framework to start practicing healthy selfishness and making impactful changes in your life.

In this episode of the Active Life Podcast, we delve into the transformative concept of the Blue Ocean Strategy and its application in the fitness industry. Hosts Larry and Cody explore how professionals can differentiate themselves in a crowded market by stepping out of the "red ocean" of competition and into the "blue ocean" of opportunity. They provide practical insights into identifying unique value propositions and building a career around work that is both fulfilling and financially rewarding. Cody emphasizes the importance of offering "non-negotiable value"—services that clients perceive as essential rather than optional. Through relatable examples, such as a father struggling with physical limitations that prevent him from bonding with his child, they illustrate how addressing deep, unmet needs can set a professional apart. The discussion includes actionable steps on pinpointing your differentiators, moving beyond superficial traits like "best coaching," and truly understanding what makes your process unique. Finally, Larry and Cody offer tips on creating a framework for identifying the right audience, highlighting the critical role of clarity in marketing and service delivery. Whether you're a personal trainer, gym owner, or health professional, this episode is packed with strategies to help you build a thriving career while staying true to your passions.

Download the doc here - https://docs.google.com/document/d/18sk1ukjdyB6kdemgOc-z9jLuJUIYVdS-/edit?usp=drive_link&ouid=107360037249379181825&rtpof=true&sd=true In this episode of the Active Life Podcast, hosts dive into an often-overlooked aspect of personal training: defining the end of the trainer-client relationship and empowering clients with independence. They explore how Key Performance Indicators (KPIs) can create clarity, mutual understanding, and a more professional approach to personal training. Highlights include: Why many personal training relationships lack a clear endpoint and how that creates confusion for clients and trainers alike. The importance of fostering client independence and ensuring that goals are not just met but surpassed. How KPIs like goals, movement assessments, education, and communication can help trainers guide clients effectively through each phase of their fitness journey. Real-life examples of how clients can graduate to autonomy while maintaining confidence in their abilities. This episode offers actionable insights and a roadmap for fitness professionals to elevate their practice and deliver a world-class experience to clients.

In this episode of the Active Life Podcast, hosts Larry and Cody delve into the subtle but impactful distinction between social awareness and social anxiety. What starts as a casual recounting of a basketball practice turns into a profound exploration of how our instincts, emotions, and modern environments shape our interactions with others. Larry shares a moment of personal clarity while dribbling, prompting a discussion about the evolutionary roots of social behavior and how technology amplifies our anxieties. They examine: The fundamental differences between social awareness, a present-focused skill for understanding others, and social anxiety, a fear-driven response preoccupied with judgment and rejection. How societal norms and technology hijack our natural instincts, leading to compulsive and fear-based thoughts. Practical tools to cultivate mindfulness and shift from anxiety to awareness, including meditation, breathwork, and reducing dependency on technology. This episode is a treasure trove of insights for anyone looking to deepen their self-awareness, reduce social anxiety, and better navigate the complexities of modern relationships.

In this episode of the Active Life Podcast, the conversation centers on the foundational principles of building strong and meaningful relationships, both personal and professional. The hosts discuss how these principles are integrated into their client education and why they are crucial for fostering a supportive environment. They explore the concept that “everyone is doing the best they can with the knowledge, skills, and beliefs they have,” emphasizing the importance of empathy and compassion. The discussion also delves into the idea of “healthy selfishness”—how taking care of oneself first leads to greater generosity and effectiveness in relationships. The episode continues with an exploration of personal responsibility, where the hosts break down why how others treat you isn’t your fault, but how you respond is entirely within your control. Through real-life examples and an engaging breakdown of behavior patterns, they outline actionable steps to audit relationships and set boundaries. The episode wraps up with practical advice on how to reassess who you spend the most time with and how to create a healthier network of support. Whether you’re a coach looking to guide clients through relationship challenges or someone seeking personal growth, this episode offers valuable takeaways that can transform your approach to connection and boundaries.