The NTM Growth Marketing Podcast

"Entrepreneurship is really much more similar to marketing than I had realized, it's really a whole lot of getting to know your customer and understanding the problem you're solving and why people would want a solution for it and what that solution might be." - Brianna Bannach Brianna Bannach is the Marketing Team Lead at Yellowdig, an education company working to transform education through connected learning. She also is currently in the 2nd year of her Venture for America fellowship. She graduated from the University of Delaware with a degree in Entrepreneurship + Technology Innovation, a Minor in Social Entrepreneurship, and a concentration in Restaurant Management. In this interview, Brianna explores her passions and the path that took her into this field. Website: https://www.yellowdig.co/ YouTube: https://www.youtube.com/c/Yellowdig LinkedIn: https://www.linkedin.com/in/brianna-bannach/ Instagram: https://www.instagram.com/brilea7/

"All of these social [media platforms], it's all about content and it's constant and you have to keep feeding the beast." - Tricia Sacchetti Tricia Sacchetti is the Director of Marketing for National Cyber Group. Tricia has 25+ years of tech marketing experience, 14 specifically in IT education having led marketing for organizations such as Learning Tree International. Tricia earned her BS in Communications at Castleton University. Tricia's social motto is #B2H (Business to Human) and #ABL (Always Be Learning). In this interview, Tricia discusses her history in marketing and how it led into an important and fulfilling marketing career centered around helping others. Website: https://www.nationalcyber.com/ LinkedIn: https://www.linkedin.com/in/triciasacchetti/ Instagram: https://www.instagram.com/piscestls/ Facebook: https://www.facebook.com/piscestls

"Seeing a packed stadium or seeing the revenue numbers, records getting broken because of all the hard work us and our team did together is just so rewarding." - Nicole Bauer Lindsay is the Social Media and Content Manager for the Pittsburgh Riverhounds, and has been with the team since October of 2021. Previously, she was a Technical Director for the Buffalo Bisons, a minor league baseball team based out of her hometown of Buffalo, NY. Her mission with the Riverhounds is to grow the social media following of the team, and build an online personality for the players and organization. Nicole Bauer is the Marketing Manager for the Riverhounds with a strong career background in Marketing and primarily handles all things paid advertising for the team. In this interview, Lindsay and Nicole discuss their experience and goals with marketing for a sports team and how current marketing trends translate into the sports world versus marketing for products or services. Website: https://www.riverhounds.com/ YouTube: https://www.youtube.com/c/PittsburghRiverhoundsSC LinkedIn: https://www.linkedin.com/company/pittsburghriverhounds/ Instagram: https://www.instagram.com/riverhoundssc/ Facebook: https://en-gb.facebook.com/RiverhoundsSC/

"It's not my perspective that is important… it's the fact that we have hundreds of different people coming through who all are achieving success, or failures in some ways, through real estate investing." - Scott Trench Scott Trench is the CEO and President of BiggerPockets, however, he started out as a fan and member of the BiggerPockets community before joining as an early employee and Director of Operations in 2014. Four years later, he was named President and CEO and continues to be a passionate real estate investor and personal finance junkie. Scott is also the Author of Set for Life, Host of BiggerPockets Money, a Real Estate Investor, and Broker. In this interview, Scott dives into his passion for real estate investing and financial freedom. Website: https://www.biggerpockets.com/ YouTube: https://www.youtube.com/c/biggerpockets LinkedIn: https://www.linkedin.com/in/scott-trench-53056a22/ Instagram: https://www.instagram.com/scott_trench/

"Copy is all about the connection, and AI is not virtually capable of putting itself in your reader's shoes." - Stephen Goodrick In this interview, Stephen Goodrick, a Copywriter at No Typical Moments, discusses what the top copywriting trends are in digital marketing lately after first defining what copywriting is. Stephen discusses topics like how to address customer pain points and the pros and cons of utilizing AI written-copy versus personally written. Website: https://notypicalmoments.com/ LinkedIn: https://www.linkedin.com/company/no-typical-moments-llc/ YouTube: https://www.youtube.com/channel/UC4G7csw9j7zpjdASvpMzqUA Instagram: https://www.instagram.com/notypicalmoments Facebook: https://www.facebook.com/NTMoments

"I try not to be reactionary and the pivoting should be based off data, not off of random ideas from across the staff, not that those aren't valuable… So, I do think there is an important difference between data driven decision making and having very reactionary decision making." - Anna Murphy While working at the Boys & Girls Club, Anna Murphy managed to land a marketing internship at an edtech company. She knew nothing about marketing, but she knew how to learn, so she set about studying every aspect of it. It didn't take long for Anna to realize that edtech was a decade or two behind every other industry. And it isn't because edtech buyers were different. It's because companies were complacent. Anna had a hypothesis: if you created great marketing programs, edtech brands could scale unlike ever before. So she set out to prove almost every edtech CEO out there wrong. And guess what: it's working. While she can't give away every secret, her favorite is quite simple, yet so underrated: hire teachers, y'all. In this interview, Anna Murphy discusses her experiences as a previous educator and how that shaped her journey into edtech and bloomed into a love for marketing. Website: https://www.whyliveschool.com/ Facebook: https://www.facebook.com/liveschool/ LinkedIn: https://www.linkedin.com/in/anna-lillian-murphy/ Instagram: https://www.instagram.com/getliveschool/

"Different industries are like [different cultures]. They have these different kinds of backgrounds and ways that people think about things. Even though a real estate coach has the same fundamental challenges they're trying to address… as a health coach, it's just different cultures." - Phil Beene Phil Beene is an entrepreneur, sometimes-marketer, co-founder, and CEO of Nudge Coach, a company with the mission to perfect the way online programs are delivered using their white label app and customer engagement solutions, with over ten years of experience developing and executing strategies to reach, engage, and educate people online. In this interview, Phil shares his journey with Nudge Coach and some of his thoughts and strategies surrounding the world of marketing. Website: https://nudgecoach.com/ LinkedIn: https://www.linkedin.com/in/philbeene/

"If you're generating leads, you need to understand sales. So you need to sit-in on sales conversations. You're never 'too high' in an organization to learn from a salesperson. That is a fact that [a lot of] marketers just don't seem to understand." - Michael Simpson Michael is a son of educators, and corporate intrapreneur turned three times entrepreneur. His passion for helping people reach their potential was fueled by his own rise from poverty to international recognition as a market strategist. He co-founded PAIRIN after over a decade as a certified coach, and after spending seven years living in Russia coaching many at-risk young adults to successful careers. As the CEO of PAIRIN, he works to bridge the opportunity gap for future generations by enabling educators and employers to predict and develop behavioral performance. In this episode, Michael discusses his intro to marketing and his journey from there to where he's at now. Website: https://www.pairin.com Facebook: https://www.facebook.com/PairinInc/ LinkedIn: https://www.linkedin.com/company/pairin-inc-/

"I think the visibility that I get with a lot of partnerships is probably one of the most important metrics for me right now. But in the past, it's been everything. I think a huge one is also how many people sign up for my free products because I think that's a better measure of visibility and potential leads and potential long-term prospects, as well." - Francheska Martinez Francheska Martinez is a bodyweight and functional training coach in Austin, Texas. She is an ONNIT Academy, ANIMAL FLOW, and Paid-Free Performance Specialist. Known as FrancheskaFit on social media, she is recognized for her signature flows integrating primal movements, mobility, and dynamic training. She currently balances in-person coaching, an online coaching business, and hosting international retreats. In this interview, Francheska talks about how she got started in the fitness industry and how she shares her day to day journey in the realm of fitness with digital marketing techniques. Website: https://www.francheskamartinez.com Facebook: https://www.facebook.com/francheskafit/ LinkedIn: https://www.linkedin.com/in/francheskafit/ Instagram: https://www.instagram.com/francheskafit/ YouTube: https://www.youtube.com/c/FrancheskaFit

"Fundamentals. There are marketing fundamentals that a lot of people forget about… Always make sure to go back to the marketing fundamentals: tracking the KPIs that are important to you. What gets measured, gets improved, so if you're not measuring it… I guarantee you're not really improving it." - Chris d'Eon In this interview, Chris d'Eon, a Fractional CMO at NTM, speaks with Andrew about how to blend AI and Real Human components to humanify your business, how blogs and podcasts are being used to share a business' story, and some tips on how businesses can continue to thrive during recessionary periods. Website: https://notypicalmoments.com/ LinkedIn: https://www.linkedin.com/company/no-typical-moments-llc/ YouTube: https://www.youtube.com/channel/UC4G7csw9j7zpjdASvpMzqUA Instagram: https://www.instagram.com/notypicalmoments Facebook: https://www.facebook.com/NTMoments