The NTM Growth Marketing Podcast

"The content is in the people, and everyone in the world is a gift to the world, and the world needs your gifts." - Darrell Stern Darrell Stern is the Chief Marketing Officer of OsteoStrong, a company with a mission to improve bone health, increase strength, and improve your balance naturally. A self-proclaimed "Digital Marketing Jedi," Darrell's experience speaks for itself. He once turned a local auto mechanic into a million dollar business and its owner into an international influencer. In this interview, Darrell discusses what life experiences led him to be so passionate and successful in the world of marketing, talks about the amazing work he's been doing with OsteoStrong, and goes into his concept of Stern Storming. Website: https://osteostrong.me/ LinkedIn: https://www.linkedin.com/in/darrellstern/ YouTube: https://www.youtube.com/user/osteostrong Instagram: https://www.instagram.com/osteostrong.me/ Facebook: https://www.facebook.com/osteostrong

"I'm not a critic, I'm a promoter. If I have an experience I don't like, I just don't talk about it. I'm not here to write a scathing review. The content that we push out, we really want it to be only positive things." - Chris Stone Chris Stone runs the marketing end of SDFoodies and CAFoodies, a brand he started with his girlfriend that is dedicated to providing the foodies of California a guide to enjoying their state. From new restaurant openings, events, product recommendations, things to do, places to go, staycations and so much more. Chris is a foodie at heart and you can find him at the bar of the latest and greatest restaurant in San Diego enjoying a glass of wine and contemplating his next venture into the Food and Beverage Industry. In this interview, Chris talks about their content and marketing strategy and how they achieved their reach. Website: https://cafoodies.me/ TikTok: https://www.tiktok.com/@sdfoodies| Instagram: https://www.instagram.com/sdfoodies/ Facebook: https://www.facebook.com/sdfoodies/

"I think that's where a lot of breakdown happens is thinking that 'there is a formula and I can just take this client and plug their stuff into the formula and I'm going to get the result.' So I do really think that it needs to be customized." - Rachel Anzalone Rachel Anzalone is a mentor, advisor, and strategic thought partner who helps entrepreneurs take their businesses to the next level with her unique approach to business growth strategy. After over 20 years in the trenches of entrepreneurship, brick and mortar small business, corporate enterprises, and digital marketing, Rachel has developed an approach to thought partnership like no other. Rachel uses her expertise in holistic wellness, personal and collective development, as well as work-life integration to create a unique approach that blends thoughtfulness, deep self-inquiry, and personally aligned business strategies. In this interview, Rachel shares her experiences and what she learned while blending her knowledge of marketing with her passion for holistic health. Website: https://rachelanzalone.com/LinkedIn: https://www.linkedin.com/in/rachelanzalone/ Instagram: https://www.instagram.com/rachelanzalone/

"I think it's really important. It's one of the things that helps me get up and motivates me is that I feel like I'm working towards a very good cause and a very important thing that will become more and more prevalent in people's daily lives going forward." - Michael Bailey Michael Bailey has been in tech marketing for over ten years. He helped grow Wombat Security to a successful exit to cybersecurity leader Proofpoint. Recently he has acted as an advisor for several startups, and currently manages Proofpoint's core threat protection product marketing team. He has spoken on the intersection of people and cybersecurity and enjoys educating professionals and users alike on improving their cybersecurity posture. In this interview, Mike discusses the importance of cybersecurity and his development and experience in marketing for threat protection. Website: https://www.proofpoint.com/us LinkedIn: https://www.linkedin.com/company/proofpoint/ YouTube: https://www.youtube.com/channel/UCIvtJgsrUzFo90NKeiVozhQ Instagram: https://www.instagram.com/proofpoint/ Twitter: https://twitter.com/proofpoint Facebook: https://www.facebook.com/proofpoint

"I think empathy has a different definition to different people, and so I think for me… the first step to understanding how to practice empathy in project management… you could start off with your agendas. These daily, weekly, monthly check-ins with your team, they're not just about work." - Leona Snell In this interview, Leona Snell, Project Manager at No Typical Moments, speaks with Andrew about her experience working as a Project Manager and how her position incorporates many roles under the scope of digital marketing. She discusses the different uses for various data collection and communication software, the demand for emotionally intelligent leaders, and the development of the project management role and how they've taken on more than they were initially intended to through the era of remote work. Website: https://notypicalmoments.com/ LinkedIn: https://www.linkedin.com/company/no-typical-moments-llc/ YouTube: https://www.youtube.com/channel/UC4G7csw9j7zpjdASvpMzqUA Instagram: https://www.instagram.com/notypicalmoments Facebook: https://www.facebook.com/NTMoments

"The thing I love about marketing, and that I hate about it– it's like a paradox there, is that it's endless possibilities. I love that, but the thing that I don't like is that it is the reason my brain never stops talking to me." - Tyler Wagner Tyler Wagner is the founder of Authors Unite, a community of authors made to support one another during their process of writing and publishing a book. With his 3-month program, he has helped many people with their personal goals, whether that's to become a leader in their field, start a business of writing books, or to simply create more passive income for themselves. His passion in helping others share their message speaks volumes to the kind of person Tyler is. In this interview, Tyler discusses how his business differs from similar formats and the importance of offering marketing tools and resources to his client base as well as how he handles marketing for his own business. Website: https://authorsunite.com/Facebook: https://www.facebook.com/authorsunite1 LinkedIn: https://www.linkedin.com/company/authors-unite/

"I think if your focus with marketing is always how can you solve a problem for people, then you can do a lot of good because people are always going to be struggling with something so if you come up with a solution to that and offer it to the audience and figure out how to communicate that to them… then you can do a world of good." - Beth Moncel Beth Moncel founded Budget Bytes in 2009 and for the last thirteen years, has been dishing out healthy, inexpensive recipes and teaching kitchen basics through her popular blog and corresponding cookbook, Budget Bytes - Over 100 Easy Delicious Recipes to Slash Your Grocery Bill in Half. She loves getting creative in the kitchen and hopes to show others just how fun and rewarding cooking can be. In this interview, Beth discusses her brand and how she keeps her marketing authentic while still engaging her audience with the content. Website: https://www.budgetbytes.com/ Facebook: https://www.facebook.com/budgetbytes1 LinkedIn: https://www.linkedin.com/company/budget-bytes/about/ Instagram: https://www.instagram.com/budgetbytes/ Twitter: https://twitter.com/budget_bytes YouTube: https://www.youtube.com/c/BudgetBytesBlog TikTok: https://www.tiktok.com/@budget_bytes

"It's really about confronting those topics that are uncomfortable for people and then making it more comfortable, making it entertaining. Education can be boring at times… our goal is to make education as entertaining as possible." - Kathryn Hopkins Kathryn Hopkins is MoveU's Digital Marketing Manager and their own personal "Sporty Spice." You'll find her either on-the-go in her comfy clothes or dressed her absolute best with no in-betweens. After spending her early adulthood studying and working in a variety of countries, she found that she had evolved into a well-rounded professional who specifically thrives in the Health & Wellness environment, which led her to her career with MoveU. In this interview, Kathryn talks about her goals and intentions as Digital Marketing Manager for MoveU and the thought process behind the posts they make on social media. Website: https://moveu.com/Facebook: https://www.facebook.com/moveuofficial/ LinkedIn: https://www.linkedin.com/company/moveu/about/ Instagram: https://www.instagram.com/moveu/ YouTube: https://www.youtube.com/moveu

"I think what's amazing about music and sports and the throughline with that and marketing and live events is that you're just continuing to create experiences for people and open up opportunities for people within those experiences." - Jenny DeLoach Nate Bain is in his sixth season in the NFL and third with the Titans in 2019. He joined the Titans in 2017 after three seasons with the Los Angeles Rams, where he was the team's digital media manager. As social media manager, he is responsible for all of the club's social media accounts, strategy and content ideation. Jenny DeLoach is a Nashville Native, worked in the music business as a talent representative in the live touring space for the last 12 years and joined the Tennessee Titans less than a year ago and currently serves as the Director of Marketing and Fan Engagement. In this interview, Nate and Jenny discuss their experiences and passions behind their careers in marketing, specifically with the sports industry and with the NFL. Website: www.tennesseetitans.comFacebook: https://www.facebook.com/titans LinkedIn: https://www.linkedin.com/company/tennessee-titans/ Instagram: https://www.instagram.com/titans/ YouTube: https://www.youtube.com/titans

"If you are the type of person who gets in the creative flow for a 24 hour period once a month. That is your flow, that works for you. Own it, go with it. Come up with your video and content ideas when you feel most inspired. You don't necessarily need to fit into someone else's box of output." - Lindsey Bast In this interview, Lindsey Bast, Senior Strategist and Advertiser at NTM, speaks with Andrew about the big questions surrounding what the formula is these days and what's working in digital marketing. She discusses the importance of authenticity in business and marketing, the benefits of testing multiple variations to find the formula that best fits your needs, and how omnipresence is more important than ever. Website: https://notypicalmoments.com/ LinkedIn: https://www.linkedin.com/company/no-typical-moments-llc/ YouTube: https://www.youtube.com/channel/UC4G7csw9j7zpjdASvpMzqUA Instagram: https://www.instagram.com/notypicalmoments Facebook: https://www.facebook.com/NTMoments