The NTM Growth Marketing Podcast #21 "What's New in Digital with Kris Palouda"
Nov 14, 2022
14:47
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"One of the things people do a lot in education is repetition because repetition helps it stick, but if you’re losing people through the repetition and they’re not continuing on, that’s not necessarily an essential tool." - Kris Palouda
In this interview, Kris Palouda, a Fractional CMO and Strategist at NTM, we speak about “bite-sized pieces” of content creation and the way humans interact with information. She dives into how copywriting has developed into shorter bits rather than blocks of text, the evolution into much smaller lead magnets, and the necessity for short-form education programs.