The NTM Growth Marketing Podcast #15 "Modernizing School-Parent Communication with Anna Murphy"

"I try not to be reactionary and the pivoting should be based off data, not off of random ideas from across the staff, not that those aren't valuable… So, I do think there is an important difference between data driven decision making and having very reactionary decision making." - Anna Murphy

While working at the Boys & Girls Club, Anna Murphy managed to land a marketing internship at an edtech company. She knew nothing about marketing, but she knew how to learn, so she set about studying every aspect of it. It didn't take long for Anna to realize that edtech was a decade or two behind every other industry. And it isn't because edtech buyers were different. It's because companies were complacent. Anna had a hypothesis: if you created great marketing programs, edtech brands could scale unlike ever before. So she set out to prove almost every edtech CEO out there wrong. And guess what: it's working. While she can't give away every secret, her favorite is quite simple, yet so underrated: hire teachers, y'all. In this interview, Anna Murphy discusses her experiences as a previous educator and how that shaped her journey into edtech and bloomed into a love for marketing.

Website: https://www.whyliveschool.com/ Facebook: https://www.facebook.com/liveschool/ LinkedIn: https://www.linkedin.com/in/anna-lillian-murphy/ Instagram: https://www.instagram.com/getliveschool/