The Innovative Agency

Are you worried about building a legacy for your family with your marketing agency? If so, working with your adult children may be the answer! In this episode of the Innovative Agency podcast, guest Sophie Gibson shares that she’s breathing easier since her children have joined her agency. She is the founder, CEO, and force behind VIVO. During our conversation, Sophie covers the benefits and struggles of working with your children, and if your kids really need the same structure as other employees. What you will learn in this episode: How Sophie started her agency when she had a 5-week old newborn How has the integration of personal and professional lives changed in recent years Why does the time and place we are living impact the way we experience situations What has recently caused us to become more culturally conscious How Sophie has seen budgets change for culturally diverse marketing campaigns What challenges and benefits stem from having adult children in your business Why do adult children need the same processes and systems as other employees Bio Pioneer in the Digital World and respected expert in digital communications. Sophie Gibson is the Founder and President of VIVO360, Inc. and the driving force behind the Digital Creative Agency she formed 20 years ago. Today, VIVO360 continues to deliver exceptional digital, marketing and technology solutions to some of the World’s most influential brands, including; Voya Financial, Delta Air Lines, Turner Broadcasting, The City of Atlanta, and Hartsfield-Jackson Atlanta International Airport. The Agency attracts and inspires like-minded professionals, who are knowledgeable and innovative achievers and make VIVO360 a force to reckon with in the world of digital communications. Sophie and her team focus on understanding their clients’ businesses and the user experience of clients’ customers, resulting in more web traffic, more leads, more business, more revenue, and greater overall positive global impact for our clients. Sophie’s passion professionally is meeting and learning from extraordinary leaders around the world and sharing innovative ideas on the disruptive forces reshaping the global economy and helping her clients to adapt to changing conditions that create long-term value for the companies and organizations they lead. Sophie is also the founder, host and moderator of Reach Your Higher Self, a truly interactive organization aimed at exploring and inspiring conversations about a myriad of spiritual teachings and principles. In addition, she spearheads Show You Care; a non-profit organization dedicated to educating and building awareness about sexual, verbal, and emotional abuse. Resources: Website: www.vivotheagency.com LinkedIn: linkedin.com/in/sophiegibson Facebook: facebook.com/vivotheagency Twitter: twitter.com/vivotheagency Email: Sophie.Gibson@vivo360inc.com Phone: 404-784-4688

Delivering an effective creative product can be a moving target, especially considering how quickly things change in the fast-paced world of marketing and advertising. After a lot of talk about strategy and metrics on this podcast, we’re circling back to the bread and butter of the industry—the creative product. I talk with Ryan Gray, Partner and Co-Founder at Beckert, about how the creative product has evolved, the trends of the current moment, and how to improve campaign development for the future. We discuss: How micro creatives address common client complaints Tips for advising clients on the right mix of channels The right way to set client expectations The Apple update and other trends in ad buying and creative development  To hear more from Innovative Agency owners, listen to The Innovative Agency podcast on Apple Podcasts, Spotify, or on our website. Listening on a desktop & can’t see the links? Just search for The Innovative Agency in your favorite podcast player.

Over the last few years, podcast listenership has exploded. As a result, many companies are adopting this medium to boost their content marketing efforts.  But with more people entering the podcast game, it’s becoming harder and harder to gain traction.  So, how do you develop a podcast that resonates from the start and rises above the noise?  Harry Morton , CEO of Lower Street Media , joins the show to share tips and tricks for crafting a compelling podcast format and strategies for standing out in a crowded marketplace.  We discuss: - How the podcasting world has changed over the last few years - How to create a podcast that resonates and measure its success - Strategies for monetizing your podcast - Predictions for the future  Mentioned during the podcast: - PodcastingwithHarry.com  -Tweet at Harry: @podcastharry   To hear more from Innovative Agency owners, listen to The Innovative Agency podcast on Apple Podcasts , Spotify , or on our website . Listening on a desktop & can’t see the links? Just search for The Innovative Agency in your favorite podcast player.

Creativity should be more than an afterthought for an agency looking to produce differentiated ideas. And yet, many just don’t make the time for it.   Agencies will struggle with time constraints or thinking from a place of scarcity. The way to be better? Break the bad habits.   In this episode, I speak with Cami Travis-Groves, Transformational Coach, National Speaker, Good Juju Spreader at Coach Cami, about how agencies can help creativity flourish and how the brain will fight change every step of the way.  We discuss: - Where agencies struggle in their pursuit of creativity & how to get started - Removing obstacles to let creativity grow - Reaching out to your team to see what inspires them & helping them on their journey  To hear more from Innovative Agency owners, listen to The Innovative Agency podcast on Apple Podcasts, Spotify, or on our website. Listening on a desktop & can’t see the links? Just search for The Innovative Agency in your favorite podcast player.

Having the hard conversation between agency and client around what they collectively want success to look like isn’t the simplest task — and it’s exactly why the conversation isn’t had more often. Sometimes what the client wants just isn’t realistic. In this episode, I speak with Gogi Gupta, Founder at Gupta Media, about these hard conversations and why avoidance is setting unrealistic expectations on both sides. We discuss: - Why siloing causes disconnect between agency & client - Why hard conversations aren’t occurring - Guiding the client journey w/ education - Advice for agencies looking to start these hard conversations To hear more from Innovative Agency owners, listen to The Innovative Agency podcast on Apple Podcasts, Spotify, or on our website. Listening on a desktop & can’t see the links? Just search for The Innovative Agency in your favorite podcast player.

Every once in a while, you need to take up a broom and sweep out the corners. All those assets you’ve been creating that you thought were customer-specific or agency-specific? You can turn those into products to help others solve the same problems. In this episode, I speak with John Readman, Founder and CEO at Modo25, Founder and Product Owner at Ask BOSCO, a SaaS product he created to actually avoid having a massive agency and to have a reliable revenue stream instead. We discuss: - Creating recurring revenue and sharing expertise - Tapping into your team’s creative product ideas - How productizing your skills raises the value of your agency - Why the ideal software is just like Mailchimp - Overcoming your fears about software developers To hear more from Innovative Agency owners, listen to The Innovative Agency podcast on Apple Podcasts, Spotify, or on our website. Listening on a desktop & can’t see the links? Just search for The Innovative Agency in your favorite podcast player.

We're at the cusp of working with some of the most amazing innovations that humanity has ever seen. If you haven’t yet entered the dynamic conversation about the intersection between humans and technology, you are missing opportunities to innovate. Donna Loughlin, PR & Corporate Communications at LMGPR and host of Before It Happened, joins the show to trace the human thread that runs through the stories that we agencies tell for our brands and clients. Join us as we discuss: - Working with emerging market innovators and futurists - Differentiating the human story in technological advancements - Asking what you do and how you do it better - Why the human touch will define the next generation of messaging in tech To hear more from Innovative Agency owners, listen to The Innovative Agency podcast on Apple Podcasts, Spotify, or on our website. Listening on a desktop & can’t see the links? Just search for The Innovative Agency in your favorite podcast player.

New business gets a lot of attention. In most agencies, the champagne starts flowing when you close a new deal. But in the process of focusing your resources on new clients, are you overlooking big opportunities for growth that are right in your backyard? Stacey Singer, Client Retention and Growth Specialist at Stacey Singer Consulting, joins the show to discuss organic growth, an easier and more profitable way to expand your revenue. We discuss: - What’s standing in the way of organic growth - Creating a culture that prioritizes the client experience - The top things agencies do that clients hate - Building an internal growth plan for each existing client To hear more from Innovative Agency owners, listen to The Innovative Agency podcast on Apple Podcasts, Spotify, or on our website. Listening on a desktop & can’t see the links? Just search for The Innovative Agency in your favorite podcast player.

Could your next client be another agency?  In this episode, Tyler Horsley, Founder and CEO at Nuclear Networking, joins the show to break down the topic of partnerships and strategic alliances with other marketing service providers. Plus, he shares his perspective on the dynamic M&A market within the agency world.  We discuss:  - The pros and cons of onboarding services vs outsourcing  - How to manage the relationship with strategic partners  - Navigating the handoff process to a strategic partner  - What’s going on with mergers and acquisitions in the agency world  Email Tyler if you’re looking for an SEO or digital advertising partner.  To hear more from Innovative Agency owners, listen to The Innovative Agency podcast on Apple Podcasts, Spotify, or on our website.  Listening on a desktop & can’t see the links? Just search for The Innovative Agency in your favorite podcast player.

What does your client want? It’s the question at the crux of what marketing and advertising is all about. In past episodes, we’ve answered that question from the perspective of marketing agencies and their advisors, but in this episode, we’re going to hear the perspective of an actual client. RJon Robins, CEO & Founder at How to Manage a Small Law Firm, joins me to share insights into the client-marketing agency relationship and what he thinks agencies should do to gain more business and retain more clients. We discuss: - How the initial client-marketer discussion can go wrong - Why marketing agencies need to have a fully developed business plan - Why leading with fear will torpedo your agency - How to communicate with clients To hear more from Innovative Agency owners, listen to The Innovative Agency podcast on Apple Podcasts, Spotify, or on our website.  Listening on a desktop & can’t see the links? Just search for The Innovative Agency in your favorite podcast player.