The Innovative Agency 162. Developing and Implementing Project Management Systems, with Gray MacKenzie
Have systems and processes been put on the backburner in your agency?
In this episode of the Innovative Agency podcast, we are joined by entrepreneur and self-proclaimed process nerd, Gray MacKenzie. In only nine years he’s helped more than 2,400 digital agencies build more productive and profitable agency teams. During our conversation, Gray shares the most common operational issues, and how to begin implementing a more efficient project management framework.
What you will learn in this episode:
- The most commonly encountered agency operational issues
- Why agencies need systems to accurately determine profitability
- What internal agency metrics do clients frequently ask for, and why a client would typically ask for agency metrics
- How agencies can improve their project management framework
- Why it’s more efficient to build your processes within your project management tool
- How systems and processes can impact agency ROI and internal retention
- Where agencies should begin with selecting and implementing a project management tool
Bio
Gray MacKenzie from ZenPilot is a bona fide process nerd who has gone under the hood with 2400+ digital agencies over the past 9 years in search of the best way to build and lead healthier, more productive, and more profitable agency teams.
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