The Innovative Agency 164. Addressing Buyer Journey Changes, with Jeff Pedowitz
Are you helping your clients achieve revenue growth?
In this episode of the Innovative Agency podcast, we are joined by the Founder of The Pedowitz Group, Jeff Pedowitz. Since 2007, Jeff and his team have helped over 1,400 companies engage customers, go digital, and grow revenue. During our conversation, he shares his unique model and insights for creating a better customer experience.
What you will learn in this episode:
- How the customer journey has changed in recent years
- What is the loop model, and how can it be used to engage customers
- How does the funnel differ from the loop model, and why the funnel may not account for multiple buying stages
- Why marketers should prioritize storytelling and the customer experience
- What questions agencies should ask their clients that are often missed
- How can agencies conduct valuable customer research for themselves and clients
- How buying patterns have changed in the B2B industry, and how it impacts digital marketing
- What agency owners should do if they want to reconsider revenue growth
Bio
Jeff Pedowitz grew up working in the restaurant business and learned firsthand the value of good operations. He used to curse at the owners of the Greek diner for making him scrape out ketchup bottles, but it taught him the value of a dollar – and not to waste it. When his parents bought him a Commodore 64, he taught himself how to program and began a life-long love affair with software and technology. Jeff's parents were teachers who later transitioned into sales for World Book/Childcraft. They took him to their trade shows and corporate events, and he listened to Zig Zigler and Dennis Waitley in the car on the family's 8-track cassette.
All those years, growing up in and around businesses instilled a passion for business. Now, every day he gets to live his passion, traveling the world to teach companies how to build better marketing organizations and drive repeatable, predictable, and scalable revenue.
Jeff started The Pedowitz Group in 2007 and has been blessed with an amazing team that he calls family. Together, they have helped over 1,400 companies engage customers, go digital, and grow revenue.
Resources: