Creator Debates

In this podcast, Sara Loretta, an expert in turning knowledge into a course or a productized service, discusses whether creators should stop trading time for money. The episode covers topics such as roadblocks to leveraging expertise, the possibility of making money while you sleep, Sara's internal debate, and the responsibility of fixing everyone's problems and business. It also touches on creating the ideal business setup, balancing product development and audience growth, and finding fulfillment in client success.

The podcast discusses the challenges and opportunities of getting sponsors for events and conferences. They explore personalized packages and website optimization to attract sponsors. The speakers also discuss the benefits of attending a conference for personal finance creators and the potential value of American Express for the creator community. Strategies for reaching out to sponsors, branding case studies, and attracting creators from different platforms are also covered.

Roberto Blake and Alex Berman debate whether creators should prioritize building an audience or a product first. They discuss the evolving landscape of monetization for creators and the shift towards selling products earlier in the creator journey. The importance of establishing a loyal audience, strategies for content creators, and the impact of reputation on product launches are also explored.

Get $400 off your early-bird ticket to Sponsor Games, my first in-person event to help you get more brand deals: https://www.sponsorgames.comToday we’re talking about whether or not creators should coach first before trying to create a course.Join the Creator Network today: https://creatornetwork.comBig thanks to ConvertKit for sponsoring this episode!Join Brand Deal Wizard to Access "After Dark" episodes & become a supporter of the podcast: https://www.creatorwizard.com/bdw-on-demand If you’ve ever gone down the course creation rabbit hole, even a little bit, you’ve probably heard this warning: if you create a course in a vacuum, how will you know whether your methodologies truly work?  If you can’t prove it out with clients 1-1, how can you help people at scale? I had that fear, and so I started coaching people on their sponsorship strategy 1-1 before I launched my Brand Deal Wizard course.  And I was, in fact, able to hone my frameworks and get those early wins before I went big!But to be fair…it could be survivorship bias!  Who’s to say whether I wouldn’t have been just as successful had I NOT coached creators 1-1 first.There’s plenty of folks who have made hundreds of thousands of dollars launching a course and have never had a single Zoom call with a coaching client. So I’m honestly not sure if there is a right way and wrong way to approach this why I asked two experts to settle this debate, once and for all. Corey Wilks is a Psychologist and coach helping creators reach their potential and build thriving businesses. He’s the writer of Creator Alchemy, a newsletter for creators who love deep dives into psychology, online business, and content creation.  Bryan McAnulty, on the other hand, is the founder of Heights, an AI-powered online course creation software helping thousands of creators earn a living. He’s also the host of The Creator’s Adventure podcast & Creator Climb community.  By the end of this episode, you’ll know: 1. What types of creators should actually NOT coach other people or create a course2. How much money you can realistically make from coaching or courses 3. Who is a better Creator Debater: Corey or Bryan?Who won this Creator Debate? Vote here: Follow our guests 👇Corey WilksWebsite - https://coreywilkspsyd.comNewsletter - https://www.creatoralchemy.com/creator-psychology-101Twitter - https://twitter.com/CoreyWilksPsyD Article on current trends in the Creator Economy I referenced: https://coreywilkspsyd.com/7-critical-lessons-to-flourish-in-the-creator-economy/Bryan McAnultyWebsite - https://www.heightsplatform.comCourse - https://www.creatorclimb.comTwitter - https://twitter.com/BryanMcAnultyYouTube - https://www.youtube.com/@heightsplatformJoin 32K+ creators getting paid sponsorship opportunities every week: https://creatorwizard.com/joinChapters00:00 Coaching BEFORE Courses?02:21 Opening Arguments04:41 Round 1: Eligibility09:08 Round 2: Money18:54 Round 3: UNO Reverse21:40 Final Appeals👇  Creator Wizard Affiliates 👇Claim your free ConvertKit account: https://convertkit.com?lmref=NjtOPgCreate a digital course using Thinkific: https://try.thinkific.com/dil41ce876v3Claim your free Restream account: https://restream.grsm.io/creatorwizardClaim your free TubeBudy account: https://www.tubebuddy.com/creatorwizardCamera: https://amzn.to/2Zc8gFGDSLR monitor: https://amzn.to/3psgt3zCamlink (to use camera as webcam): https://amzn.to/2ZcHInTLED Panel Lights: https://amzn.to/3po9Z5IMic: https://amzn.to/3G3eWqxMixer: https://amzn.to/3UFpaUOWanna collaborate or work together?Shoot us a note: inquiries@creatorwizard.com

Get $400 off your early-bird ticket to Sponsor Games, my first in-person event to help you get more brand deals: https://www.sponsorgames.comDoes it feel impossible to convince brands in your niche that working with creators is valuable?  The truth is that they first need to be educated. And until that happens, you’ll never be able to generate meaningful sponsorship revenue for your business. That’s why I’m taking you inside a real email negotiation between Thomas and a brand in a very traditional industry.Book a "public" coaching call with me to get featured in a video like this!  https://creatorwizard.com/coachingMy advanced 4-week program to find & negotiate your dream sponsorships so that you stop leaving thousands on the table: https://branddealwizard.comWanna get paid sponsorship opportunities? Sign up for my free weekly report: https://pages.creatorwizard.com/joinFollow Our Guest 👇Thomas HughesInstagram: https://www.instagram.com/circlehscubaWebsite: https://circlehscuba.comYouTube: https://www.youtube.com/@circlehscuba👇   Creator Wizard Affiliates 👇Claim your free ConvertKit account: https://creatorwizard.com/convertkitClaim your free Restream account: https://restream.grsm.io/creatorwizardClaim your free TubeBudy account: https://www.tubebuddy.com/creatorwizardCamera: https://amzn.to/2Zc8gFGDSLR monitor: https://amzn.to/3psgt3zCamlink (to use camera as webcam): https://amzn.to/2ZcHInTLED Panel Lights: https://amzn.to/3po9Z5IColored Flood Lights: https://amzn.to/3k801lfMic: https://amzn.to/3G3eWqxMixer: https://amzn.to/3nfz0NvBusiness inquiries: inquiries@creatorwizard.comWhat's Creator Wizard all about? Justin Moore is a Sponsorship Coach & the founder of @CreatorWizard, a school & community that teaches you how to find & negotiate your dream brand deals so that you stop leaving thousands on the table.Along with his wife April, he has been a full-time creator for over 9 years and has personally made over $4M working with brands. He also ran an influencer marketing agency for over 7 years that helped other creators earn an additional $3M.Justin brings a very unique perspective because not only has he been a creator in the trenches doing sponsorships for years but by running an agency, he has insider knowledge behind how big brands choose which influencers to partner with and why they pass on others. Justin's mission is to enable creators big and small to land 1 million paid brand partnerships by 2032.

Get $400 off your early-bird ticket to Sponsor Games, my first in-person event to help you get more brand deals: https://www.sponsorgames.comToday we’re talking about whether or not creators should use and more importantly, trust AI.Join the Creator Network today: https://creatornetwork.comBig thanks to ConvertKit for sponsoring this episode!Join Brand Deal Wizard to Access "After Dark" episodes & become a supporter of the podcast: https://www.creatorwizard.com/bdw-on-demand Artificial Intelligence has been around for a long time but until recently, there never really seemed to be any obvious use cases for people doing creative work. But then OpenAI released Chat-GPT, Google released BARD, and Twitter was awash with threadbois extolling the 99 surprising ways to make $10k/mo using 5 clever AI prompts. Now, there’s no denying that AI has experienced a massive technological jump but what’s less clear is what it will all mean for creators in the long run. Should I use AI to turn my videos into blog posts?Should I coat ever surface of my house with tinfoil? Should I run with open arms into the sweet embrace of Tesla’s humanoid robot? I’m honestly not sure which is why I asked two experts to settle this debate, once and for all. Ashley Hamer (HAY-mer) is the Managing editor at Descript, the host of Taboo Science, and the OG Cohost of Curiosity Daily. She’s a science communicator, saxophonist, runner, mom, & cat person. Big question though: Does Ashley have more cats than me? We’ll see… Jay Acunzo, on the other hand, is the cofounder of Creator Kitchen and the host of the podcast, Unthinkable. He helps experts become storytellers and is a believer in resonance over reach. Jay also stole my hairstyle, and for that I’ll never forgive him.   By the end of this episode, you’ll know: 1. The Pros & Cons of leveraging AI as a creator2. Is there a difference between using AI tools during your creative process vs using AI to create the entire thing?3. Who is a better Creator Debater: Ashley or Jay?Who won this Creator Debate? Vote here: https://twitter.com/justinmooretfam/status/1696205020415553971Follow our guests 👇Ashley HamerWebsite - https://www.ashleyhamer.onlineTwitter - https://twitter.com/smashleyhamerInstagram - https://www.instagram.com/smashleyhamerPodcast - https://www.tabooscience.showJay AcunzoWebsite - https://jayacunzo.comTwitter - https://twitter.com/jayacunzoInstagram - https://www.instagram.com/jacunzoPodcast - https://pod.link/jayNewsletter - https://jayacunzo.com/newsletterJoin 32K+ creators getting paid sponsorship opportunities every week: https://creatorwizard.com/join👇  Creator Wizard Affiliates 👇Claim your free ConvertKit account: https://convertkit.com?lmref=NjtOPgCreate a digital course using Thinkific: https://try.thinkific.com/dil41ce876v3Claim your free Restream account: https://restream.grsm.io/creatorwizardClaim your free TubeBudy account: https://www.tubebuddy.com/creatorwizardCamera: https://amzn.to/2Zc8gFGDSLR monitor: https://amzn.to/3psgt3zCamlink (to use camera as webcam): https://amzn.to/2ZcHInTLED Panel Lights: https://amzn.to/3po9Z5IMic: https://amzn.to/3G3eWqxMixer: https://amzn.to/3UFpaUOWanna collaborate or work together?Shoot us a note: inquiries@creatorwizard.com

Get $400 off your early-bird ticket to Sponsor Games, my first in-person event to help you get more brand deals: https://www.sponsorgames.comConsistent, well-paying sponsorships don’t happen by accident. You might get a few exciting emails once and a while… But turning these into a predictable and lucrative stream of income requires a different approach. And you might feel that it’s just not worth devoting your attention to sponsorships yet. But that’s why I’m taking you inside the real negotiations between a creator named Rich and multiple brands. I’m gonna lay out the simple strategies that’ll turn sponsorships & brand deals into your fattest stack.In this coaching call with Rich, we’re dissecting every call, every email, and every conversation, so you can confidently negotiate the best possible outcome from your next sponsorship.By the end of this video, you’ll know whether CPM-based sponsorships are a good idea, how to calculate your rates for additional rights such as whitelisting, and how to turn an okay sponsorship opportunity into a long-term relationship that’s gonna net you thousands.Book a "public" coaching call with me to get featured in a video like this!  https://creatorwizard.com/coachingMy advanced 4-week program to find & negotiate your dream sponsorships so that you stop leaving thousands on the table: https://branddealwizard.comWanna get paid sponsorship opportunities? Sign up for my free weekly report: https://pages.creatorwizard.com/joinFollow Our Guest 👇Rich WebsterYouTube: https://www.youtube.com/@richwebzNewsletter: https://howtoworkless.com/newsletter/Instagram: https://www.instagram.com/richwebz/Private Productivity & Business Coaching: https://howtoworkless.com/productivity-coaching/How To Work Less Course: https://learn.howtoworkless.com👇   Creator Wizard Affiliates 👇Claim your free ConvertKit account: https://creatorwizard.com/convertkitClaim your free Restream account: https://restream.grsm.io/creatorwizardClaim your free TubeBudy account: https://www.tubebuddy.com/creatorwizardCamera: https://amzn.to/2Zc8gFGDSLR monitor: https://amzn.to/3psgt3zCamlink (to use camera as webcam): https://amzn.to/2ZcHInTLED Panel Lights: https://amzn.to/3po9Z5IColored Flood Lights: https://amzn.to/3k801lfMic: https://amzn.to/3G3eWqxMixer: https://amzn.to/3nfz0NvBusiness inquiries: inquiries@creatorwizard.comWhat's Creator Wizard all about? Justin Moore is a Sponsorship Coach & the founder of @CreatorWizard, a school & community that teaches you how to find & negotiate your dream brand deals so that you stop leaving thousands on the table.Along with his wife April, he has been a full-time creator for over 9 years and has personally made over $4M working with brands. He also ran an influencer marketing agency for over 7 years that helped other creators earn an additional $3M.Justin brings a very unique perspective because not only has he been a creator in the trenches doing sponsorships for years but by running an agency, he has insider knowledge behind how big brands choose which influencers to partner with and why they pass on others. Justin's mission is to enable creators big and small to land 1 million paid brand partnerships by 2032.

Get $400 off your early-bird ticket to Sponsor Games, my first in-person event to help you get more brand deals: https://www.sponsorgames.comToday we’re talking about whether or not creators should hire Virtual Assistants, also known as VAs.Join the Creator Network today: https://creatornetwork.comBig thanks to ConvertKit for sponsoring this episode!Join Brand Deal Wizard to Access "After Dark" episodes & become a supporter of the podcast: https://www.creatorwizard.com/bdw-on-demand I’ve been a creator along with my wife April since 2009 and believe it or not, I didn’t hire my first VA until about 2 years ago.  It was something I went back and forth on for years and years and it’s honestly been a game-changer. But it hasn’t been without its challenges.  Mainly because I take a lot of pride in this business we’ve built and the thought of someone coming in and messing with that felt super scary!  Do I have to give them my passwords? Are they gonna see sensitive information? What if they steal my identity and siphon my bank accounts leaving me no choice but to start from zero and reinvent myself as a male model? I mean it wouldn’t be the worst thing… But anyway, in order to truly understand the Pros and Cons of hiring a VA, I asked two experts here today to settle this debate, once and for all. Yaro Starak is an entrepreneur, investor, and content creator who shares stories about how he’s used content to build audiences and income streams. He’s also the co-founder of InboxDone, an email and calendar assistant service to help busy professionals get back to what matters most. Full disclosure: I am a customer of InboxDone but Yaro had no editorial control over this episode and I will strive to be a completely impartial moderator.  That is, unless Yaro wants to back up a dump truck full of sponsorship dollars onto my driveway.Angelique Stidhum, on the other hand, has been in the marketing and branding space for well over a decade, serving celebrity clients and top brands such as Amazon, PENN/HEAD Tennis, Monster Audio, as well as E-com & Financial Investors. When I tweeted asking if anyone had horror stories about hiring a virtual assistant, Angelique said, “VA kept lying about hours, got caught, found a way in and DELETED the channel at 98k subs. True story.” MAJOR YIKES!  By the end of this episode, you’ll know: 1. Is hiring a virtual assistant really worth the trouble?2. Whether there are specific types of creators that are better suited than others for hiring VAs3.Who is a better Creator Debater: Yaro or Angelique?Who won this Creator Debate? Vote here: https://twitter.com/justinmooretfam/status/1691130269414445056Follow our guests 👇Yaro StarakBlog - https://yaro.blogInstagram - https://www.instagram.com/yarostarak/Twitter - https://twitter.com/YaroStarakWebsite - https://inboxdone.comYouTube - https://www.youtube.com/yarostarakAngelique StidhumInstagram - https://www.instagram.com/angeliquerstidhum/?hl=enYouTube - https://www.youtube.com/c/AngeliqueStidhumWebsite - http://www.angeliquestidhum.comTwitter - https://twitter.com/AngeliqueStidJoin 32K+ creators getting paid sponsorship opportunities every week: https://creatorwizard.com/joinChapters00:00 VA vs. No VA02:41 Opening Arguments04:34 Round 1: Initial Decision7:13 Round 2: Control & Delegation19:45 Round 3: UNO Reverse22:41 Final Appeals👇  Creator Wizard Affiliates 👇Claim your free ConvertKit account: https://convertkit.com?lmref=NjtOPgCreate a digital course using Thinkific: https://try.thinkific.com/dil41ce876v3Claim your free Restream account: https://restream.grsm.io/creatorwizardClaim your free TubeBudy account: https://www.tubebuddy.com/creatorwizardCamera: https://amzn.to/2Zc8gFGDSLR monitor: https://amzn.to/3psgt3zCamlink (to use camera as webcam): https://amzn.to/2ZcHInTLED Panel Lights: https://amzn.to/3po9Z5IMic: https://amzn.to/3G3eWqxMixer: https://amzn.to/3UFpaUOWanna collaborate or work together?Shoot us a note: inquiries@creatorwizard.com

Get $400 off your early-bird ticket to Sponsor Games, my first in-person event to help you get more brand deals: https://www.sponsorgames.comIf you've never done a sponsorship or brand deal, it's critical that you avoid a few simple mistakes.In this coaching call with @SewHeidi we’re dissecting every call, every email, and every conversation, so you can confidently negotiate the best possible outcome from your next sponsorship.By the end of this episode, you’ll know how to convince a brand that has never worked with creators that you’re the reason they should, the exact questions to ask during a negotiation, and the one thing you wanna avoid saying to the brand at all costs.Book a "public" coaching call with me to get featured in a video like this!  https://creatorwizard.com/coachingMy advanced 4-week program to find & negotiate your dream sponsorships so that you stop leaving thousands on the table: https://branddealwizard.comWanna get paid sponsorship opportunities? Sign up for my free weekly report: https://pages.creatorwizard.com/join👇   Creator Wizard Affiliates 👇Claim your free ConvertKit account: https://creatorwizard.com/convertkitClaim your free Restream account: https://restream.grsm.io/creatorwizardClaim your free TubeBudy account: https://www.tubebuddy.com/creatorwizardCamera: https://amzn.to/2Zc8gFGDSLR monitor: https://amzn.to/3psgt3zCamlink (to use camera as webcam): https://amzn.to/2ZcHInTLED Panel Lights: https://amzn.to/3po9Z5IColored Flood Lights: https://amzn.to/3k801lfMic: https://amzn.to/3G3eWqxMixer: https://amzn.to/3nfz0NvBusiness inquiries: inquiries@creatorwizard.comWhat's Creator Wizard all about? Justin Moore is a Sponsorship Coach & the founder of @CreatorWizard, a school & community that teaches you how to find & negotiate your dream brand deals so that you stop leaving thousands on the table.Along with his wife April, he has been a full-time creator for over 8 years and has personally made over $4M working with brands. He also ran an influencer marketing agency for over 6 years that helped other creators earn an additional $3M.Justin brings a very unique perspective because not only has he been a creator in the trenches doing sponsorships for years but by running an agency, he has insider knowledge behind how big brands choose which influencers to partner with and why they pass on others. Justin's mission is to enable creators big and small to land 1 million paid brand partnerships by 2032.

Get $400 off your early-bird ticket to Sponsor Games, my first in-person event to help you get more brand deals: https://www.sponsorgames.comToday we’re talking about YouTube Titles vs. Thumbnails.Join the Creator Network today: https://creatornetwork.comBig thanks to ConvertKit for sponsoring this episode!Join Brand Deal Wizard to Access "After Dark" episodes & become a supporter of the podcast: https://www.creatorwizard.com/bdw-on-demand You’re probably thinking this is stupid because you don’t have to just pick one on YouTube, you can do both. OK, did you not just hear the tagline of the podcast? It has the word stupid in it, which is why we take things to unnecessary extremes and maybe learn a thing or two along the way.So my wife April and I have had YouTube channels since 2009 and to be honest?I’ve always kind of sucked at “packaging” videos.See, Packaging is where you have a concept and you try convey the most interesting or surprising thing about the video using the title & thumbnail so that people will click.But that’s always felt kinda weird to me, like if the content is good enough, won’t people eventually find it and share it with their friends? That way I won’t even have to play that game.But then again, if I think about my own viewer behavior, I’m definitely drawn toward titles and thumbnails that have novelty.So is the answer just cranking up the saturation and tormenting Chat-GPT until it churns out algorithm-approved, character-optimized YouTube title poetry, likely pulverizing our last shred of humanity and creativity? Sorry. Honestly, before I get carried away we should probably bring in two experts to settle this debate, once and for all. Jake Thomas is the founder of Creator Hooks, a weekly newsletter to help you write better YouTube titles in just 5 minutes. I’m sincerely hoping that Jake’s Editor-in-Chief, Oliver will be accompanying him today because when you look up Oliver’s photo on the Creator Hooks website, it’s a photo of a dog.  Oliver is a dog.   Ed Lawrence, on the other hand, is the founder of Film Booth, where he helps YouTubers level up their YouTube content & strategy. He also has a program called Thumbnail University so if he doesn’t win this debate…awkward!   By the end of this episode, you’ll know: 1. Which is more important to the success of your YouTube videos: your Title or your thumbnail?2. When in the video creation process should you start thinking about the packaging?3. Who is a better Creator Debater: Jake or Ed?Who won this Creator Debate? Vote here: Follow our guests 👇Jake ThomasWebsite - https://creatorhooks.com/Twitter - https://twitter.com/jthomas__Ed LawrenceInstagram - https://www.instagram.com/ed.film.booth/YouTube - https://www.youtube.com/@FilmBoothJoin 31K+ creators getting paid sponsorship opportunities every week: https://creatorwizard.com/joinChapters00:00 YouTube Titles vs. Thumbnails02:38 Opening Arguments04:22 Round 1: Ideation7:52 Round 2: Viewer Behavior15:50 Round 3: Future18:35 Final Appeals👇  Creator Wizard Affiliates 👇Claim your free ConvertKit account: https://convertkit.com?lmref=NjtOPgCreate a digital course using Thinkific: https://try.thinkific.com/dil41ce876v3Claim your free Restream account: https://restream.grsm.io/creatorwizardClaim your free TubeBudy account: https://www.tubebuddy.com/creatorwizardCamera: https://amzn.to/2Zc8gFGDSLR monitor: https://amzn.to/3psgt3zCamlink (to use camera as webcam): https://amzn.to/2ZcHInTLED Panel Lights: https://amzn.to/3po9Z5IMic: https://amzn.to/3G3eWqxMixer: https://amzn.to/3UFpaUOWanna collaborate or work together?Shoot us a note: inquiries@creatorwizard.com