Creator Debates Will your Course Make More Money if you Coach First? | Corey Wilks vs. Bryan McAnulty
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Today we’re talking about whether or not creators should coach first before trying to create a course.
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If you’ve ever gone down the course creation rabbit hole, even a little bit, you’ve probably heard this warning: if you create a course in a vacuum, how will you know whether your methodologies truly work? If you can’t prove it out with clients 1-1, how can you help people at scale?
I had that fear, and so I started coaching people on their sponsorship strategy 1-1 before I launched my Brand Deal Wizard course. And I was, in fact, able to hone my frameworks and get those early wins before I went big!
But to be fair…it could be survivorship bias! Who’s to say whether I wouldn’t have been just as successful had I NOT coached creators 1-1 first.
There’s plenty of folks who have made hundreds of thousands of dollars launching a course and have never had a single Zoom call with a coaching client.
So I’m honestly not sure if there is a right way and wrong way to approach this why I asked two experts to settle this debate, once and for all.
Corey Wilks is a Psychologist and coach helping creators reach their potential and build thriving businesses. He’s the writer of Creator Alchemy, a newsletter for creators who love deep dives into psychology, online business, and content creation.
Bryan McAnulty, on the other hand, is the founder of Heights, an AI-powered online course creation software helping thousands of creators earn a living. He’s also the host of The Creator’s Adventure podcast & Creator Climb community.
By the end of this episode, you’ll know:
1. What types of creators should actually NOT coach other people or create a course
2. How much money you can realistically make from coaching or courses
3. Who is a better Creator Debater: Corey or Bryan?
Who won this Creator Debate? Vote here:
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Corey Wilks
Website - https://coreywilkspsyd.com
Newsletter - https://www.creatoralchemy.com/creator-psychology-101
Twitter - https://twitter.com/CoreyWilksPsyD
Article on current trends in the Creator Economy I referenced: https://coreywilkspsyd.com/7-critical-lessons-to-flourish-in-the-creator-economy/
Bryan McAnulty
Website - https://www.heightsplatform.com
Course - https://www.creatorclimb.com
Twitter - https://twitter.com/BryanMcAnulty
YouTube - https://www.youtube.com/@heightsplatform
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Chapters
00:00 Coaching BEFORE Courses?
02:21 Opening Arguments
04:41 Round 1: Eligibility
09:08 Round 2: Money
18:54 Round 3: UNO Reverse
21:40 Final Appeals
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