Get $400 off your early-bird ticket to Sponsor Games, my first in-person event to help you get more brand deals: https://www.sponsorgames.com
Let's talk about whether creators should build a product first or an audience.
Join the Creator Network today: https://creatornetwork.com
Big thanks to ConvertKit for sponsoring this episode!
Join Brand Deal Wizard to Access "After Dark" episodes & become a supporter of the podcast: https://www.creatorwizard.com/bdw-on-demand
See, I come from the OG YouTube world. When we started in 2009, there was literally not a way to make money.
There was no Adsense partner program and so by default, growing an audience was what everyone focused on.
But things have changed dramatically over the last decade. It’s no longer as stigmatized to sell stuff way earlier in your creator journey like digital products, coaching, courses, and more.
In fact, a lot of creators wanna jump straight to making money before they have much of an audience to speak of.
But is that a mistake? Do they need to put in the reps first and establish a years-long connection with an audience before they “deserve” to sell products?
I’m honestly not sure which is why I asked two experts to settle this debate, once and for all.
Alex Berman is the founder of Omni.us, a YouTuber, and the author of Cold Email Manifesto, which helps you learn how to contact anyone, make more sales, and take your company to the next level.
Roberto Blake, on the other hand, is a creative entrepreneur, YouTube Certified Educator, Keynote speaker and content creator with over 600,000 subscribers. He’s also the author of Create Something Awesome which explains how creators are profiting from their passion in the creator economy.
By the end of this episode, you’ll know:
1. If certain types of creators are better suited to focus on product vs audience growth
2. Whether building an audience or product first will make you more money in the long run
3. Who is a better Creator Debater: Alex or Roberto?
Who won this Creator Debate? Vote here:
Follow our guests 👇
Alex Berman
YouTube - https://www.youtube.com/channel/UCAr7M4Pz-c1WCpIz3YAJQeQ
Cold Email Manifesto Book - https://alexberman.com/book/
Website - https://alexberman.com
Twitter - https://twitter.com/alxberman
Instagram - https://www.instagram.com/alexbermanofficial/
Roberto Blake
Website - https://robertoblake.com
Twitter - https://twitter.com/robertoblake
Instagram - https://www.instagram.com/robertoblake/
YouTube - https://www.youtube.com/robertoblake2
Join 32K+ creators getting paid sponsorship opportunities every week: https://creatorwizard.com/join
👇 Creator Wizard Affiliates 👇
Claim your free ConvertKit account: https://creatorwizard.com/convertkit
Claim your free Restream account: https://restream.grsm.io/creatorwizard
Claim your free TubeBudy account: https://www.tubebuddy.com/creatorwizard
Camera: https://amzn.to/2Zc8gFG
DSLR monitor: https://amzn.to/3psgt3z
Camlink (to use camera as webcam): https://amzn.to/2ZcHInT
LED Panel Lights: https://amzn.to/3po9Z5I
Colored Flood Lights: https://amzn.to/3k801lf
Mic: https://amzn.to/3G3eWqx
Mixer: https://amzn.to/3nfz0Nv
Wanna collaborate or work together? Shoot us a note: inquiries@creatorwizard.com
Creator Debates 