Content Inc. - The Podcast
Joe Pulizzi
Content Inc. is for entrepreneurs and startups who want to be big - not by creating and selling more products and services - but by developing a loyal audience through remarkable content. Podcast creator Joe Pulizzi, known as the "godfather of content marketing," believes that most small businesses and startups are going to market in the wrong way. Instead of leading first with product, Joe believes entrepreneurs should be building audiences...then they can sell whatever they want. Each podcast contains one inspirational idea that can change your business - all in less than 10 minutes per episode.
Episodes
Mentioned books
Feb 9, 2015 • 9min
Episode 21: 15 Critical Business Success Tips For Start Ups
The podcast discusses 15 critical success factors for startups, including being an industry leader, investing in the right people, and embracing failure. They also cover business success tips like planning exit strategies, taking risks, hiring professionals, and trusting instincts.
Feb 3, 2015 • 6min
Episode 20: A Simple Trick For Finding Top-Notch Writers To Create Your Content
You already know that creating quality content for your audience is critical for success in today's marketplace. But who is going to create all of this amazing content? This episode of Content Inc., Joe Pulizzi shares a simple, yet highly effective trick you can use today to find some of the best content talent within your industry. What is this amazing trick? Listen in and find out. Where your next writer, editor or creative director is located may surprise you.
Feb 2, 2015 • 7min
Episode 19: The Essence of Strategy Is Choosing What Not To Do
The podcast discusses the importance of choosing what not to do in content marketing and emphasizes the success of focusing on one core channel, rather than spreading efforts across multiple channels.
Jan 27, 2015 • 10min
Episode 18: Forcing Yourself Out Of Your Comfort Zone {with Ann Handley}
Ann Handley, Chief Content Officer, MarketingProfs, joins Joe Pulizzi to discuss the importance of taking a stand and shaking up the status quo when developing content for your business. They share personal stories of overcoming shyness and anxiety, highlighting the consequences of avoiding challenges and opting out. You cannot expect to succeed if you are not in the game.
Jan 26, 2015 • 6min
Episode 17: We Fail When We Lead With Product First {with Jay Acunzo}
Jay Acunzo, VP of Platform for NextView Ventures, shares the importance of a clear content marketing mission statement and how it should identify the audience, deliver value, and specify desired outcomes. He emphasizes the failure of a product-first approach and highlights the need to prioritize the audience's needs.
Jan 20, 2015 • 7min
Episode 16: Build The Base, Then Diversify Content {with Jon Loomer}
Guest Jon Loomer, a Facebook Marketing Expert, shares how he grew his audience and revenue by building a solid content base with over 600 blog posts. He explains the importance of diversifying content through various platforms and creating products that his audience wants.
Jan 19, 2015 • 13min
Episode 15: How To Launch A Product (Hint: Audience First) {with Brian Clark}
Launching products on the web is not a new idea today, however, a few years back when Brian Clark started Copyblogger, these ideas and concepts were quite new. In this episode of Content Inc., Joe Pulizzi has Brian share how he launched the first product for Copyblogger and how that initial process continues to evolve and grow the company. Learn why building your audience before you have a product is a critical component to a successful content driven business model.
Jan 13, 2015 • 8min
Episode 14: Breaking All The Rules: Copyblogger Origin Story {with Brian Clark}
What are the rules to building a Content Inc marketing approach to your business? The rule is there are no rules. In this episode, Joe Pulizzi brings on Brian Clark, founder of Copyblogger, to share a bit of the origin story of launching his business and site. Brian had two aspects he knew he wanted for his business. One, he wanted to apply his copywriting skills to content to make it more engaging, more reader friendly and more valuable. And two, it had to sell stuff, not advertising, to make money.
Jan 12, 2015 • 6min
Episode 13: Why You Need To Care About Content Competition {with Jay Baer}
Creating content for the sake of just creating content will not necessarily be the best strategy for your business. This episode of Content Inc. Joe Pulizzi addresses a few things to consider when honing in on your content niche. Joe is also joined by good friend Jay Baer, Convince and Convert, to ask you two questions you better be able to answer before you start any content creation. Learn why caring more about the content you create can mean the difference between just creating content and creating great content that converts.
Jan 6, 2015 • 8min
Episode 12: 4 Ways To Dominate Your Market With Publishing
Learn how to dominate your market by thinking and acting like a media company. Publish quality content, become the leading authority, and choose a media platform. Understand the importance of compelling stories for business growth and building relationships with influencers for revenue opportunities.
