Content Inc. - The Podcast

In this episode of Content Inc., Joe Pulizzi breaks down eight key tips to consider before you dive into writing that book. A published book can open up some amazing opportunties for you and your business. It's not an easy project, but one that can be very effective if done right. If writing a book is on your goal list, listen to this episode to get started on the right track. 

Probably the number one reason most business owners struggle with the Content Inc. model is because they don't believe they can come up with enough ideas for content creation. In this episode of Content Inc., Joe Pulizzi shares three easy ways for anyone, anywhere and at any content level to come up with solid content ideas. Even utiilizing just one of these ideas will get your content ideation kick started today! 

Learn about the key staffing roles needed for a scalable Content Inc business. Discussion on the responsibilities of key roles in content marketing and the ten necessary content roles in today's market.

Matthew Patrick, online entrepreneur that started his new media empire on YouTube with a channel dedicated to Game Theory, discusses monetizing and diversifying revenue streams with content. They explore his various branches of operation, creating custom videos for video game brands, growing organic audiences on YouTube, and workflow structuring for creating successful video content.

In this episode of Content Inc., Joe Pulizzi brings on guest Rob Scallon, musican and full-time internet entrepreneur. Rob started sharing his music on YouTube and by doing so, built his own audience over time. He now has over 263,000 subscribers and is able to make a full-time living with his music via the internet. Rob shares the importance of creating content that you truly love. This is key for finding an audience that also loves what you have to offer. Then, just like any investment process, diversify. Once you have your foundation set up on one channel, then begin branching out to other ways to connect with your audience. 

Learn about the final steps of the Content Inc. model, including acquiring a larger audience, diversifying your content, and monetizing your platform. Discover strategies for increasing web traffic, optimizing subscriber metrics, and exploring revenue generation opportunities. Hear how Moz monetized their audience through a software subscription service, leading to significant revenue growth. Explore the six steps of the Content Inc. model for success and other recommended podcasts within the Content Marketing Institute network.

The podcast discusses the first three steps of the Content Inc. model: the sweet spot, content tilting, and building a content base. Real-world examples are shared, including Klaus's success with chili pepper content on YouTube and Content Marketing Institute's use of a blog.

Explore the benefits of pilot programs in content marketing and how they can be a short-term solution for companies hesitant to invest in a full-blown strategy. Learn the 10 key steps to launch a content marketing pilot program, including targeting a specific audience, assessing resources, and measuring success. Discover the significance of secondary metrics, understanding the 'why' behind them, and the need for a specific timeframe, unique content, and effective communication for program success.

Michael Stelzner, co-founder of Social Media Examiner, shares the origin story of the company. From starting as an experiment after a virtual online summit to becoming a leading platform in social media marketing with podcasts and industry events.

Learn 7 key lessons from Napoleon Hill's book that can be applied to creating a Content Inc. business. Explore the importance of desire, having a champion, being the expert, specializing in a niche, and using imagination. Understand the significance of consistency, organized planning, strategy, decision-making, and persistence in content marketing.