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Content Inc. - The Podcast
Episode 28: Monetizing And Diversifying Revenue Streams With Content{with Matthew Patrick}
Mar 3, 2015
Matthew Patrick, online entrepreneur that started his new media empire on YouTube with a channel dedicated to Game Theory, discusses monetizing and diversifying revenue streams with content. They explore his various branches of operation, creating custom videos for video game brands, growing organic audiences on YouTube, and workflow structuring for creating successful video content.
09:02
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Quick takeaways
- Creating multiple streams of income is crucial once you have a solid content foundation.
- Building a loyal audience through consistently delivered unique content is key to monetization on YouTube.
Deep dives
Diversification of Revenue Streams on YouTube
Matthew Patrick, known as MatPat on YouTube, discusses how he monetizes his YouTube videos and diversifies his revenue streams. He operates both the production component, including the Game Theory platform with almost 4 million subscribers, and a consultancy wing. The production side involves creating custom content for brands, both on and off YouTube, promoting their products or services. The consultancy side offers services such as workshops, consulting on new media strategies, optimizing content for success on YouTube, and helping with structural issues in advertising and brand workflows.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode