Content Inc. - The Podcast cover image

Content Inc. - The Podcast

Latest episodes

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Nov 28, 2022 • 5min

Why Your Newsletter Is THE Most Important Asset (369)

It seems every social platform is going through significant change...Twitter, TikTok, Facebook, Instagram and more. Content creators need to treat this moment like media professionals have for the last 20 years: a focus on email. Now more than ever, we need to focus on our owned audiences. Here's what you need to do right now. ------- Like this episode? SUBSCRIBE on Apple, Spotify or Google. See all Content Inc episodes at the Content Inc. podcast home. Get more on building your content creation business by subscribing to TheTilt.com newsletter.
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Nov 23, 2022 • 52min

The 10k Creator (Episode 9) w/ Brian Clark - Creating a Seven-Figure Business

Brian Clark is the founder of Copyblogger as well as his two current projects Unemployable and Further. He’s a pioneer in content marketing, having built up multiple businesses to six, seven, and even eight-figures in revenue. In this episode, Brian gives Daren clarity about the process of building a content business, and helps him frame his businesses in a new way. If you’ve listened to this whole season, there is so much to be gained by listening to this episode with Brian.  They discuss the importance of being audience first in your approach, Brian’s “personal enterprise pyramid”, and how high-ticket offers and audience fits into the bigger strategy for your business. Find Brian at https://further.net/ and https://unemployable.com/ ----- The 10k Creator is sponsored by three amazing companies. If you need to publish a book, go to Lulu. Go get your email on at ConvertKit. Video and audio your way to success with Streamyard. Get direct access to all the 10k Creator Podcast shows at 10kcreatorshow.com. ------- Like this episode? SUBSCRIBE on Apple, Spotify or Google. Get more of Daren Smith at Craftsman Creative. See all the 10k Creator show episodes at the Content Inc. podcast home. Get more on building your content creation business by subscribing to TheTilt.com newsletter.
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Nov 21, 2022 • 6min

Thinking about Selling Your Content Business? Do These Four Things Now (368)

Whether you are thinking about "ever" selling your content business, or you want to create the most valuable business asset possible, there are four critical things you need to start implementing now. Special thanks to Lexi Grant from They Got Acquired for her four tips on preparing to sell your content business. ------- Like this episode? SUBSCRIBE on Apple, Spotify or Google. See all Content Inc episodes at the Content Inc. podcast home. Get more on building your content creation business by subscribing to TheTilt.com newsletter.
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Nov 16, 2022 • 45min

The 10k Creator (Episode 8) w/ Lexi Grant - Content, Monetization & Distribution

Our third guest expert for the 10k Creator Podcast is Lexi Grant from They Got Acquired. Lexi has successfully grown and sold multiple content businesses and is here to teach Daren her approach to building those businesses. In the episode they discuss the three areas of business she recommends creators spend their time on - content, monetization, and distribution - and how to balance your time between those three. The go deeper on those early stages of the content entrepreneur’s journey, where to spend your time marketing, the importance of prioritizing revenue early on, and how to make choices of where to spend your time as an entrepreneur.  Learn more about Lexi at https://theygotacquired.com/. SHOW LINKS: Typefully Nathan Barry 10k linkedin followers  Justin Welsh’s LinkedIn OS Course Ben Collins ----- The 10k Creator is sponsored by three amazing companies. If you need to publish a book, go to Lulu. Go get your email on at ConvertKit. Video and audio your way to success with Streamyard. Get direct access to all the 10k Creator Podcast shows at 10kcreatorshow.com. ------- Like this episode? SUBSCRIBE on Apple, Spotify or Google. Get more of Daren Smith at Craftsman Creative. See all the 10k Creator show episodes at the Content Inc. podcast home. Get more on building your content creation business by subscribing to TheTilt.com newsletter.
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Nov 14, 2022 • 7min

How Do I Get More Speaking Gigs? [Five Steps] (367)

Speaking is critical for your success as a content entrepreneur. And there is a right way and a wrong way to go about getting more speaking gigs. Here are five things you need to do now to solidify yourself into the speaking hall-of-fame. ------- Like this episode? SUBSCRIBE on Apple, Spotify or Google. See all Content Inc episodes at the Content Inc. podcast home. Get more on building your content creation business by subscribing to TheTilt.com newsletter.
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Nov 9, 2022 • 48min

The 10k Creator (Episode 7) w/Daphne Gomez - Grow Community and Revenue

In our second guest expert episode, we welcome Daphne Gomez to the show. Daphne runs Teacher Career Coach, a resource for teachers who may be looking to leave the classroom and use their skills to pursue other opportunities. In this episode, Daphne works with Daren on how his products can work together to generate more revenue, and outlines her approach to growing an audience of over 100k on social media, with a strong focus on community. Each creator business is different, and Daphne shares how her approach can be applied to any niche and any social media platform to grow quickly and form deep relationships with your audience. Learn more about Daphne Gomez at https://teachercareercoach.com/about The 10k Creator is sponsored by three amazing companies. If you need to publish a book, go to Lulu. Go get your email on at ConvertKit. Video and audio your way to success with Streamyard. Get direct access to all the 10k Creator Podcast shows at 10kcreatorshow.com. ------- Like this episode? SUBSCRIBE on Apple, Spotify or Google. Get more of Daren Smith at Craftsman Creative. See all the 10k Creator show episodes at the Content Inc. podcast home. Get more on building your content creation business by subscribing to TheTilt.com newsletter.
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Nov 7, 2022 • 5min

Creating Your Last Piece of Content [WW Disney Do?] (366)

An amazing reminder of how content, art and commerce come together into something beautiful...or not. Here are some lessons from Disney on building content brands, and a small dis against Seth Godin. ------- Like this episode? SUBSCRIBE on Apple, Spotify or Google. See all Content Inc episodes at the Content Inc. podcast home. Get more on building your content creation business by subscribing to TheTilt.com newsletter.
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Nov 2, 2022 • 47min

The 10k Creator (Episode 6) w/Jay Clouse - The Content Creator Path to Six Figures

In this episode of The 10k Creator, we have our first guest expert, Jay Clouse, the founder of Creator Science and host of the popular Creative Elements podcast. Jay and Daren discuss the strategies that creators can use to grow their revenue at their pace, whether quicker or slower to allow for more freedom of time. They talk about ways to get customers onto your email list and how to grow revenue, as well as different strategies Jay has used to grow his audience to tens of thousands of email subscribers and nearly $300k in revenue this year. Follow Jay Clouse at Creator Science. The 10k Creator is sponsored by three amazing companies. If you need to publish a book, go to Lulu. Go get your email on at ConvertKit. Video and audio your way to success with Streamyard. Get direct access to all the 10k Creator Podcast shows at 10kcreatorshow.com. ------- Like this episode? SUBSCRIBE on Apple, Spotify or Google. Get more of Daren Smith at Craftsman Creative. See all the 10k Creator show episodes at the Content Inc. podcast home. Get more on building your content creation business by subscribing to TheTilt.com newsletter.
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Oct 31, 2022 • 6min

If TikTok Is Banned What Should Content Creators Do? (365)

With US and Chinese tensions continuing to rise, does that mean TikTok could ultimately be banned in the United States? I believe the answer is yes. Content creators need to come up with a strategy now around how to move off this "rented land" into more controlled options like email, membership and Web3. ------- Like this episode? SUBSCRIBE on Apple, Spotify or Google. See all Content Inc episodes at the Content Inc. podcast home. Get more on building your content creation business by subscribing to TheTilt.com newsletter.
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Oct 26, 2022 • 41min

The 10k Creator (Episode 5) - 1500 to 2500: Running the Content Business

In this episode of The 10k Creator, we’ve caught up to the current phase of Daren’s content business, Craftsman Creative. We get a unique look into the “state of the union”, where he’s at with his audience growth and his monthly revenue.  Joe talks about the importance of finding predictable sources for traffic that lead to audience growth, and lists a number of ways to diversify your income as a content entrepreneur.  Your job as a creator, surprisingly, is only ~25% about making content. The rest is about being a business owner, and taking responsibility for your growth and your revenue.  At the end of the episode, Joe announces a surprise for the next few episodes, and leaves Daren with a challenge to report back on in a future episode. The 10k Creator is sponsored by three amazing companies. If you need to publish a book, go to Lulu. Go get your email on at ConvertKit. Video and audio your way to success with Streamyard. Get direct access to all the 10k Creator Podcast shows at 10kcreatorshow.com. ------- Like this episode? SUBSCRIBE on Apple, Spotify or Google. Get more of Daren Smith at Craftsman Creative. See all the 10k Creator show episodes at the Content Inc. podcast home. Get more on building your content creation business by subscribing to TheTilt.com newsletter.

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