Content Inc. - The Podcast
Why You Need to Buy Direct (412)
Sep 18, 2023
The podcast discusses the shift in content creation and distribution models, emphasizing the importance of control and strategic engagement. It also highlights the significance of direct sales and access to customer data for content creators.
06:24
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Quick takeaways
- Creators need to own their distribution channels and data to build sustainable business models.
- Supporters should purchase directly from creators' platforms to provide crucial customer data and help creators maintain ownership.
Deep dives
The rise of content creators and the importance of controlling data
The podcast highlights how the landscape for content creators has evolved over the years. In the past, creators primarily focused on building a blog and email newsletter to establish direct communication with their audience and monetize their content through subscriptions, sponsorships, and premium offers. However, the focus has now shifted to social media platforms like YouTube, TikTok, and Instagram, where creators rely on reaching their audience through gatekeepers. This lack of control over distribution poses challenges as rules can change, and creators don't have access to valuable customer data. The podcast emphasizes the importance of creators owning their distribution channels and data to build sustainable business models.
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