The podcast discusses the shift in content creation and distribution models, emphasizing the importance of control and strategic engagement. It also highlights the significance of direct sales and access to customer data for content creators.
Creators need to own their distribution channels and data to build sustainable business models.
Supporters should purchase directly from creators' platforms to provide crucial customer data and help creators maintain ownership.
Deep dives
The rise of content creators and the importance of controlling data
The podcast highlights how the landscape for content creators has evolved over the years. In the past, creators primarily focused on building a blog and email newsletter to establish direct communication with their audience and monetize their content through subscriptions, sponsorships, and premium offers. However, the focus has now shifted to social media platforms like YouTube, TikTok, and Instagram, where creators rely on reaching their audience through gatekeepers. This lack of control over distribution poses challenges as rules can change, and creators don't have access to valuable customer data. The podcast emphasizes the importance of creators owning their distribution channels and data to build sustainable business models.
Supporting creators by directly engaging with their content and purchasing from their platforms
The podcast encourages fans and supporters of content creators to actively engage with their content and purchase directly from their platforms. Instead of relying on third-party platforms like Amazon for book purchases, the podcast urges fans to visit the creators' websites. By purchasing directly from the creators, fans not only support them financially but also provide crucial customer data. This data enables creators to have more control over their business models and strengthens their overall content strategy. The podcast suggests that by taking these actions, supporters can help creators maintain ownership of their data and contribute to fixing the challenges arising from the current distribution system.
The tide has turned over the past decade. Today, most creators do not control their own content distribution. We've lost direct access to the audience. So, no asset. No data. Creators need to change this, but they cannot do it by themselves. We need the fans to unite and buy direct.
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