Content Inc. - The Podcast cover image

Content Inc. - The Podcast

Latest episodes

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Oct 24, 2022 • 5min

Big Opportunity IF You Limit Yourself (364)

I have this friend who seems to be failing. Why? He's not limiting himself in two different ways...and he's making the two biggest mistakes that content entrepreneurs make. If you limit yourself, opportunities will open before your eyes. But YOU have to make the decision. ------- Like this episode? SUBSCRIBE on Apple, Spotify or Google. See all Content Inc episodes at the Content Inc. podcast home. Get more on building your content creation business by subscribing to TheTilt.com newsletter.
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Oct 19, 2022 • 38min

The 10k Creator (Episode 4) - 1000 to 1500: Boost Growth with Projects

In this episode of The 10k Creator, Joe & Daren discuss the power of projects, how they can give your growth a boost, give you easier access to collaborators, sponsors, and audience, and how often to create projects in your own business. On the audience growth side, they talk about finding and choosing keywords that are important for traffic to your site, how to promote your content to get people to actually engage with it, and why Joe has chosen to write a new book every two years. Revenue at this $1,000 to $1,500 range is all about sponsors for Joe, as the companies that are trying to serve the audience you are connecting with have more money than the audience members themselves. Listen to learn more about the strategies and principles to implement at this phase in the content entrepreneur’s journey. Creators Mentioned: Ann Handley - annhandley.com Brian Clark - unemployable.com The 10k Creator is sponsored by three amazing companies. If you need to publish a book, go to Lulu. Go get your email on at ConvertKit. Video and audio your way to success with Streamyard. Get direct access to all the 10k Creator Podcast shows at 10kcreatorshow.com. ------- Like this episode? SUBSCRIBE on Apple, Spotify or Google. Get more of Daren Smith at Craftsman Creative. See all the 10k Creator show episodes at the Content Inc. podcast home. Get more on building your content creation business by subscribing to TheTilt.com newsletter.
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Oct 17, 2022 • 5min

Laser Focus: Your Game Changer (363)

The majority of content creators fall into the average category. Not because they can't be great, but because their focus is holding them back. If you want to be the leading informational expert in your niche, you are going to have to stop doing many things. You need to take all the light, focus it in one direction, and became the laser you know you can be. ------- Like this episode? SUBSCRIBE on Apple, Spotify or Google. See all Content Inc episodes at the Content Inc. podcast home. Get more on building your content creation business by subscribing to TheTilt.com newsletter.
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8 snips
Oct 12, 2022 • 41min

The 10k Creator (Episode 3) - 500 to 1000: Driving Early Revenue

In this episode of The 10k creator, Joe & Daren discuss the next phase in the content entrepreneur journey - 500-1000 email subscribers and making your initial money. They talk about the importance of selecting a platform, why you need to create a consistent content publishing schedule, and how to craft offers for your audience to convert them into customers. Joe shares how he targets keyword phrases to own a niche online and how that has served his businesses in the past. Daren shares his experience trying to emulate creators with larger audiences by being everywhere at once - and how that impacted the growth of his business.  At this phase, you take the work that you did from episode 2 - discovering your sweet spot and identifying your content tilt - and turn that into momentum that will start growing your creative business. Joe recommends looking at and thinking about sponsors early on, and gives Daren a challenge to seek out sponsors for all of his creative projects. They discuss the differences and benefits to hourly rate work versus project rate consulting, and how to find your initial clients and customers. Creators mentioned: Ann Handley - annhandley.com Justin Welsh - Content OS and LinkedIn OS Josh Spector - become a habit for people James Clear - jamesclear.com David Perrell - perrell.com Find the best time to tweet The 10k Creator is sponsored by three amazing companies. If you need to publish a book, go to Lulu. Go get your email on at ConvertKit. Video and audio your way to success with Streamyard. Get direct access to all the 10k Creator Podcast shows at 10kcreatorshow.com. ------- Like this episode? SUBSCRIBE on Apple, Spotify or Google. Get more of Daren Smith at Craftsman Creative. See all the 10k Creator show episodes at the Content Inc. podcast home. Get more on building your content creation business by subscribing to TheTilt.com newsletter.
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Oct 10, 2022 • 5min

Publishing Your Next Book? Here's 3 Tips to Get Started (362)

Publishing a book every two years has probably been the best strategy for developing my professional success. But it's not easy. If you are considering writing and publishing a book, there are three things to consider before you get started. I talk about them here. ------- Like this episode? SUBSCRIBE on Apple, Spotify or Google. See all Content Inc episodes at the Content Inc. podcast home. Get more on building your content creation business by subscribing to TheTilt.com newsletter.
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Oct 5, 2022 • 43min

The 10k Creator (Episode 2) - Zero to 500: Focusing on Email and Revenue

In this episode of the 10k Creator, Joe and Daren talk about getting started the correct way as a content entrepreneur. At the zero to 500 subscriber level, we need to focus on setting up your email conversions properly, with a mission that makes sense. At the same time, we need to make sure we have enough revenue coming in to keep us going. Discussion points include: - How Joe started in content creation. - Where Daren is at and how he positioned himself. - Ways to get creative with revenue generation. - Focusing on platform but making sure email is the key. The 10k Creator is sponsored by three amazing companies. If you need to publish a book, go to Lulu. Go get your email on at ConvertKit. Video and audio your way to success with Streamyard. Get direct access to all the 10k Creator Podcast shows at 10kcreatorshow.com. ------- Like this episode? SUBSCRIBE on Apple, Spotify or Google. Get more of Daren Smith at Craftsman Creative. See all the 10k Creator show episodes at the Content Inc. podcast home. Get more on building your content creation business by subscribing to TheTilt.com newsletter.
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Oct 3, 2022 • 11min

Getting Started with Social Tokens [Do's and Don'ts] (361)

TILT coin is now over a year and a half old. We've learned a lot from the program. In this episode, Joe goes over how to get started, the different technology options, how best to set up the program, and, if you want revenue, why it's not the right choice. ------- Like this episode? SUBSCRIBE on Apple, Spotify or Google. See all Content Inc episodes at the Content Inc. podcast home. Get more on building your content creation business by subscribing to TheTilt.com newsletter.
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Sep 28, 2022 • 34min

The 10k Creator Podcast (Episode 1) - The Content Entrepreneur's Mindset

In this first episode of the 10k Creator Podcast Show, Joe Pulizzi and Daren Smith introduce the show, how it came about, and explain how this podcast aims to help other content entrepreneurs grow their businesses from ground zero and beyond. Specifically, Joe and Daren talk about the very early stages of a content creator business. Joe will break down his Content Inc. model, while Daren will talk about his own tilt, the craftsman approach. The 10k Creator is sponsored by three amazing companies. If you need to publish a book, go to Lulu. Go get your email on at ConvertKit. Video and audio your way to success with Streamyard. Get direct access to all the 10k Creator Podcast shows at 10kcreatorshow.com. Links Discussed ConvertKit Craft + Commerce $TILT Coin ------- Like this episode? SUBSCRIBE on Apple, Spotify or Google. Get more of Daren Smith at Craftsman Creative. See all the 10k Creator show episodes at the Content Inc. podcast home. Get more on building your content creation business by subscribing to TheTilt.com newsletter.
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Sep 26, 2022 • 7min

Special Episode - Going All-In on Podcasting

You get two things in this episode. First, a sampling of Joe's current state of mind and, second, why he believes there is a huge opportunity right now for content creators and podcasting. And, as always, thanks for your support and patience. Show is sponsored by Ecamm Live. Register for their "Leap into Podcasting" free virtual event at Ecamm.tv/tilt. ------- Like this episode? SUBSCRIBE on Apple, Spotify or Google. See all Content Inc episodes at the Content Inc. podcast home. Get more on building your content creation business by subscribing to TheTilt.com newsletter.
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Sep 26, 2022 • 7min

Tent-Pole Content Projects a Must...Plus a New Show (360)

Slow and steady is the way, but how can we speed up the process. Tent-pole projects are the answer. In this podcast, Joe breaks down the idea of quarterly tent-pole content projects and how they can take your content business to the next level. Plus, Joe introduces a new show, The 10k Creator Podcast, which will run the next 10 weeks every Wednesday morning. ------- Like this episode? SUBSCRIBE on Apple, Spotify or Google. See all Content Inc episodes at the Content Inc. podcast home. Get more on building your content creation business by subscribing to TheTilt.com newsletter.

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