Content Inc. - The Podcast
I Wish I Knew These Five Things Before Starting a Content Business (411)
Sep 11, 2023
Learn from the host's personal experiences starting a content business in 2007 and the five important lessons he wishes he knew back then. Discover the advantages of focusing on key areas, starting a business in a niche market, and the timing of starting a business. Understand the key considerations for starting a content business, such as reevaluating your target audience and seeking guidance from mentors.
06:32
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Quick takeaways
- Building a loyal following first and tailoring products to meet audience needs is crucial for success.
- Targeting a niche market can lead to devoted fans and establish expertise in the industry.
Deep dives
Focus on Audience First, Product Second
When starting their company, the speaker initially focused on creating specific products without considering their audience's preferences. However, after receiving feedback from their audience, they realized the importance of building a loyal following first and then tailoring their products to meet their audience's needs. This shift in approach saved them time and led to the development of successful core products such as training and events.
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