Ad Age Marketer's Brief

Stephanie Csaszar, Kind’s manager of nutrition strategy and insights, discusses its new marketing against synthetic dyes and the snack maker’s broader communications plan around health and wellness.

Online glasses retailer Zenni recently teamed up with the San Francisco 49ers to promote its eyewear. Sean Pate, Zenni’s brand communications officer, discusses why teaming up with the sports industry makes sense for the brand and the other areas where it plays to get its low-priced eyewear in people’s minds.

Scott Tannen, founder and CEO of direct-to-consumer bedding brand Boll & Branch, talks about the company’s plan to accelerate growth through a recent private equity investment, how sustainability factors into the brand’s marketing message, and why selling on Amazon matters.

Ad lawyer Jeff Greenbaum on why regulators could soon be tightening rules on “Made in the USA” marketing claims, plus what consumer protection authorities are monitoring during the deal-ridden back to school shopping season. 

Buffalo Wild Wings Chief Marketing Officer Seth Freeman dishes on marketing such as tv spots and a football prenup, updated food and why he says watching games at the chain beats sitting in his man cave. 

Although DraftKings offers its users the option to bet on soccer, basketball and NHL games, the NFL season is by far its biggest moneymaker. “This is our Black Friday,” Tom Goedde, CMO at DraftKings says, adding that the company brought creative in house “to keep up with the speed of our sports content – whether that’s the latest trade, injury or odds line changing.” 

Chief Marketing Officer Jay Livingston dishes on how Shake Shack reaches customers with little paid marketing, its plans for a new veggie product and its delivery partnership with Grubhub.

Vinoo Vijay, CMO of the tax prep giant, on what he is doing to get ready for tax season, why the brand is sitting out the Super Bowl and how it is leaning into personalized marketing.

Partners & Napier quizzed more than 1,100 U.S. adults about their eating habits. CJ Gaffney, the ad agency’s director of planning, joins Marketer’s Brief with a first discussion of some of the findings. 

Adrian Parker, VP Marketing for Patron and Grey Goose, on the vodka’s new marketing approach and why Patron is the Lady Gaga of tequila.