Ad Age Marketer's Brief

Victor Lee joins Marketer's Brief to discuss the evolution of its no B.S. message and taking the brand further beyond the bars that put it on the map.

Dan Sanborn spent 16 years at Diageo overseeing its entertainment marketing. Now he’s at Wheelhouse Labs, whose holdings include Kimmelot, a content and development company launched last fall by Jimmy Kimmel. Dan talks about his new gig and gives his take on ways to get brands plugged into pop culture.

Pizza Hut Chief Brand Officer Marianne Radley dishes on the new use of the old red roof logo with a bit of a modern touch and other ways the 61-year-old chain is trying to reconnect with past diners and entice new ones.

Ad Age reporters detail what brands are making waves in 2019, from a tiny collectible toy maker to a cannabis purveyor.

Active players can now appear in beer ads during games. Nick Kelly, head of sports marketing for Anheuser-Busch, talks about what this means for Bud Light, while dishing on the brewer's overall sports marketing strategy.

This episode of Marketer’s Brief features a roundtable of Ad Age marketing journalists breaking down what brands should know heading into this year’s festival.

Charlie Chappell, Hershey Co.’s head of media, chats about the company’s decision to boost its marketing with Twitch, as well as the overall appeal of digital platforms that are becoming more popular, especially with younger consumers.

Tony Palmer joins us at the unofficial start of the summer and shares why he left the Fortune 500 executive life to pursue a passion project: making a sunscreen that’s safe for reefs and people that doesn’t show up on skin like the mineral ones he used growing up in Australia. 

Greg Guidotti, general manager of Ferrara Candy Co.’s non-chocolate business, discusses new products including Wonder Woman ropes and the tailwinds he sees in the candy industry even as people say they want to eat healthier.

As the chief marketing and communications officer at Feeding America, Catherine Davis is using knowledge from her prior roles at agencies and brands to help the organization modernize its outreach. She joins Marketer’s Brief to discuss the differences of working at a non-profit, misconceptions about hunger in America and where organizations can innovate to grow their reach beyond traditional media.