Ad Age Marketer's Brief

Jack in the Box is working on everything from esports and movie partnerships to a possible new tagline as it tries to stand out as “the curly fry in a world of regular fries,” says Adrienne Ingoldt, senior VP, chief brand and experience officer. She discusses the brand’s recent efforts and plans for 2020 on Marketer’s Brief.

Pepsi’s marketing VP Todd Kaplan talks about the decision to lean into the phrase “Is Pepsi OK,” and why he thinks Cardi B is a perfect fit for the brand. Plus, we try pin him down on what Pepsi has planned for the Super Bowl.

Does Black Friday still matter? What about Cyber Monday? Which holiday ad campaigns are creating buzz? Ad Age reporters discuss this and more in this week’s holiday-themed pod.

Yin Rani, the new CEO of MilkPEP, joins Marketer’s Brief to discuss how the milk marketing organization responds to an onslaught of non-dairy competition and how her prior roles at Campbell Soup and at agencies prepared her for the role.

Kirsten Lynch, chief marketing officer at Vail Resorts, which oversees 37 resorts across three countries, on how Vail is using data-driven marketing to create personalized experiences for resort visitors. We also talk about what  effect global warming might have on the ski season.

Alegra O’Hare, the new CMO at the Gap, joins Marketer’s Brief to discuss the brand’s holiday campaign and marketing trends.

Martin Renaud joins Marketer's Brief to discuss how Mondelēz International has reworked its marketing team and why digital media is such a crucial part of its diet.

Behind the beer industry’s push to lift the category, which has lost ground to wine and spirits.

Digging into the California Consumer Privacy Act with Eric Babel, CEO of TrustArc, a privacy compliance consultant, including how a real estate tycoon jumpstarted the regulation.

Ad Age reporters on what to expect at this week’s gathering of the Association of National Advertisers in Orlando.