Ad Age Marketer's Brief
E.J. Schultz & Adrianne Pasquarelli
Actionable marketing strategies and insights from the leaders steering the world’s most influential brands.
Episodes
Mentioned books
Jun 9, 2021 • 25min
Yum Brands CMO on brand-boosting strategies
Ken Muench, the chief marketing officer of Yum Brands and chief strategy officer of Collider Lab, discusses marketing strategies that can improve business results and shares ideas from the new book he co-authored with former Yum Brands CEO Greg Creed.
Jun 2, 2021 • 23min
Carvel leans into nostalgia
Carvel Ice Cream Chief Marketing Officer and VP Nicolle DuBose discusses famous items including crunchies and Fudgie the Whale cakes, and what’s next for the 87-year-old chain.
May 27, 2021 • 14min
Inside LG’s new gaming-driven content strategy
Head of Marketing Peggy Ang on connecting with gamers through showdowns with celebrities
May 19, 2021 • 22min
Robinhood on the crop of new investors and GameStop
Chief Marketing Officer Christina Smedley talks about the trading app’s new ad campaign, financial influencers, and GameStop gains.
May 12, 2021 • 26min
Kellogg’s chief growth officer on data, e-commerce and personalization
Kellogg Co. Chief Growth Officer Monica McGurk discusses how the company is working to reach consumers in new ways as the food industry undergoes massive change.
May 5, 2021 • 22min
Why people returning to cities are investing in furniture rentals
Jinal Shah of furniture rental brand Feather talks about a renewed focus on the share economy and sustainability amid the pandemic.
Apr 28, 2021 • 21min
Why Goldfish turned to TikTok to court older snackers
Campbell Snacks Chief Marketing Officer Janda Lukin shares insights behind a TikTok challenge for Goldfish featuring NBA players that garnered 9 billion views, and other ways the kid-focused cracker aims to reach older snackers including a limited-time flavor.
Apr 22, 2021 • 19min
Esports marketing
Kristin Connelly, Overwatch League VP and Head of Marketing, joins ‘Marketer’s Brief’ podcast to talk about new digital tech advancements to combat the pandemic’s negative effect on in-person competitions and the league’s strategy for the future of live gaming events.
Apr 14, 2021 • 21min
How USAA is using lessons learned in the pandemic to grow its brand
Mayra Rivera, USAA’s CMO, talks about marketing messaging and the channels the insurer is using to expand.
Apr 7, 2021 • 26min
MLB marketing
Barbara McHugh, MLB’s senior vice president of marketing, joins the pod to update us on how the league is approaching the new season, including its Twitch-filled outreach to young fans.
