Ad Age Marketer's Brief

E.J. Schultz & Adrianne Pasquarelli
undefined
Aug 18, 2021 • 20min

How the owner of Zales, Jared and Kay is enhancing its luster for younger shoppers

Signet Jewelers' Jamie Singleton talks about digitizing the jewelry buying experience, new consumer connections and the future of Signet's mall-based stores.
undefined
Aug 11, 2021 • 21min

Kraft Heinz brand renovations

Established brands such as Oscar Mayer are getting overhauls as Kraft Heinz looks to connect with today’s consumers. Jess Vultaggio, head of strategy and development for the meal foundations and coffee unit at Kraft Heinz, joins Marketer’s Brief to discuss some of the company’s latest efforts.
undefined
Aug 4, 2021 • 20min

How resale platform StockX is moving beyond sneakers

CMO Deena Bahri talks about the brand’s recent initiatives and the ways in which it is connecting with next-gen shoppers.
undefined
Jul 28, 2021 • 19min

How American Eagle is tapping into teen trends for back-to-school

Craig Brommers, CMO of American Eagle, talks about a new digital clothing line and how social commerce is enticing Gen Z.
undefined
Jul 21, 2021 • 26min

Spirits marketing that stands out

Andy England, CMO of liquor marketer Phillips Distilling, joins the pod to discuss a wave of innovation he is unleashing for brands including UV Vodka, Prairie Organic Spirits and Revel Stoke Whisky. Moves include using special packaging that turns colors under certain conditions and a new vodka brand specially made to be stored in the freezer. The former MillerCoors marketer also shares why Revel Stoke is taking an irreverent marketing approach that specifically targets males.
undefined
Jul 14, 2021 • 23min

Marketing a new MLS team

We take a look at how the newest Major League Soccer team, Charlotte FC, is building fan buzz and luring corporate sponsorships ahead of its debut next year. Joining us is the club’s president, Nick Kelly, who joined the franchise after overseeing sponsorships for Anheuser-Busch.
undefined
Jul 7, 2021 • 23min

McCormick’s Alia Kemet on spicing up in-house marketing

Food marketer McCormick hops on social media trends and produces content quickly thanks in large part to the team led by Alia Kemet, VP of creative and digital marketing. She shares details on a new product launch and how the marketer is saving millions by doing more work in-house.
undefined
Jun 30, 2021 • 26min

Multicultural vaccine marketing

Behind the city of Chicago’s moves to spread awareness about vaccine marketing to Black and Brown audiences, including using outreach to barbershops and faith communities. Joining the pod to discuss are Michael Fassnacht, the city’s chief marketing officer who formerly ran FCB Chicago, and Michelle Flowers Welch, chairman/CEO of Chicago-based agency, Flowers Communication Group.
undefined
Jun 23, 2021 • 20min

How Merrell is working to make the outdoors more diverse

CMO Janice Tennant talks about how the footwear brand is marketing with diversity in mind to make the outdoors more welcoming to women and minorities.
undefined
Jun 16, 2021 • 29min

Rethinking women’s pro sports

Athletes Unlimited runs leagues in softball, volleyball and lacrosse that are upending traditional pro sports model with a player-first mentality that extends into marketing. CEO Jon Patricof joins the pod to explain the philosophy, which includes a heavy reliance on content marketing.

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app