Ad Age Marketer's Brief

E.J. Schultz & Adrianne Pasquarelli
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Mar 31, 2021 • 25min

Using EV charging as an ad network

Volta Charging, which operates EV charging stations, is building an ad network by pitching brands to run messaging on the 55-inch digital displays on the stations. Chief strategy officer Drew Lipsher joins the pod to talk about why he thinks the company’s network is a lot different than gas station advertising.
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Mar 24, 2021 • 18min

How the travel industry is faring after a disastrous 2020

American Express Travel’s Audrey Hendley talks about new travel trends and what’s on the road to recovery.
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Mar 17, 2021 • 21min

The challenges of vaccine marketing for health care brands

Chris Paquette of DeepIntent, a health care advertising technology company, talks about how brands can build trust with consumers.
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Mar 10, 2021 • 25min

Why breakfast is the most important meal on Wendy’s menu

Wendy’s Chief Marketing Officer Carl Loredo shares how the NCAA sponsor and new No. 2 U.S. burger chain is preparing for March Madness and discusses other plans, from gaming to chicken sandwiches.
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Mar 3, 2021 • 22min

How Mint Mobile embraces fear and cultural moments to turn around ads in days or mere hours

CMO Aron North joins the ‘Marketer’s Brief’ podcast to talk about embracing fear and just how much brand owner Ryan Reynolds is part of the creative process.
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Feb 24, 2021 • 20min

How Staples is preparing for the back-to-office shift

Daniel Reilly, VP of brand and product management, talks about building Staples’ brands, changes in demand for office supplies and what’s ahead.
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Feb 17, 2021 • 24min

Jimmy John’s CMO dishes on the brand’s new storytelling approach

Jimmy John’s, known for its “Freaky Fast” delivery, is telling more of a brand story. Chief Marketing Officer Darin Dugan joins Marketer’s Brief to discuss the brand’s first Super Bowl campaign and how product introductions are spicing up the menu.
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Feb 10, 2021 • 43min

Super Bowl hits and misses

Ad Age journalists break down the Big Game ad winners and losers.
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Feb 3, 2021 • 24min

What’s ahead for the wedding industry

The Knot’s Kristen Maxwell Cooper talks about Zoom ceremonies, a customer hotline and what trends will last.
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Jan 28, 2021 • 25min

Super Bowl ad update

Ad Age's E.J. Schultz, Jeanine Poggi and Jessica Wohl discuss what's different heading into advertising's biggest day, such as big players sitting out the game, newcomers eager for the spotlight and whether humor is hitting the right note after 2020

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