

Ad Age Marketer's Brief
E.J. Schultz & Adrianne Pasquarelli
Actionable marketing strategies and insights from the leaders steering the world’s most influential brands.
Episodes
Mentioned books

Mar 31, 2021 • 25min
Using EV charging as an ad network
Volta Charging, which operates EV charging stations, is building an ad network by pitching brands to run messaging on the 55-inch digital displays on the stations. Chief strategy officer Drew Lipsher joins the pod to talk about why he thinks the company’s network is a lot different than gas station advertising.

Mar 24, 2021 • 18min
How the travel industry is faring after a disastrous 2020
American Express Travel’s Audrey Hendley talks about new travel trends and what’s on the road to recovery.

Mar 17, 2021 • 21min
The challenges of vaccine marketing for health care brands
Chris Paquette of DeepIntent, a health care advertising technology company, talks about how brands can build trust with consumers.

Mar 10, 2021 • 25min
Why breakfast is the most important meal on Wendy’s menu
Wendy’s Chief Marketing Officer Carl Loredo shares how the NCAA sponsor and new No. 2 U.S. burger chain is preparing for March Madness and discusses other plans, from gaming to chicken sandwiches.

Mar 3, 2021 • 22min
How Mint Mobile embraces fear and cultural moments to turn around ads in days or mere hours
CMO Aron North joins the ‘Marketer’s Brief’ podcast to talk about embracing fear and just how much brand owner Ryan Reynolds is part of the creative process.

Feb 24, 2021 • 20min
How Staples is preparing for the back-to-office shift
Daniel Reilly, VP of brand and product management, talks about building Staples’ brands, changes in demand for office supplies and what’s ahead.

Feb 17, 2021 • 24min
Jimmy John’s CMO dishes on the brand’s new storytelling approach
Jimmy John’s, known for its “Freaky Fast” delivery, is telling more of a brand story. Chief Marketing Officer Darin Dugan joins Marketer’s Brief to discuss the brand’s first Super Bowl campaign and how product introductions are spicing up the menu.

Feb 10, 2021 • 43min
Super Bowl hits and misses
Ad Age journalists break down the Big Game ad winners and losers.

Feb 3, 2021 • 24min
What’s ahead for the wedding industry
The Knot’s Kristen Maxwell Cooper talks about Zoom ceremonies, a customer hotline and what trends will last.

Jan 28, 2021 • 25min
Super Bowl ad update
Ad Age's E.J. Schultz, Jeanine Poggi and Jessica Wohl discuss what's different heading into advertising's biggest day, such as big players sitting out the game, newcomers eager for the spotlight and whether humor is hitting the right note after 2020