Chew on This - Digestable DTC Content

In this special edition of Chew on This, Ash is joined again by Jared Ward, Founder and CEO of Luminous, to chew on more ​benefits of implementing an inventory system with Luminous. The discussion highlights how Luminous simplifies inventory management, including the ease of implementation and tracking product movement between warehouses. This episode stresses the importance of free implementation and the power of Luminous in streamlining operations. It also touches on the challenges of implementing additional tools on top of ERP systems. 📈 Simplify forecasting and replenishment with the user-friendly luminous platform. 🔧 Customize your inventory flow with hands-on support and unlimited training from luminous. 💸 Eliminate the high cost of implementation and save money with luminous’ transparent monthly fee. ⌛ Ensure accurate inventory counts and streamline operations with real-time data synchronization across multiple channels. 🚀 Scale your business confidently with luminous’ support for complex operations and growth initiatives. 0:00 - Intro ​1:15 - Luminous' New Commercial.​ 4:21 - Luminous tracks how to move products between warehouses. ​5:04 - Emphasizing the simplicity and power of Luminous implementation.​ 10:01 - Implementation with Luminous is free.​ 11:03 - Luminous makes implementation feel like a half-million-dollar solution.​ 13:42 - The importance of implementation being free. 16:07 - Discussing the challenges of implementing additional tools on top of ERP systems. ​22:48 - Missing a data export led to under-purchasing by 7k units, highlighting the need for a system of record. 24:00 - Importance of forecasting accurately to avoid inventory management challenges.​ 26:21 - Impact of missing orders on customer experience and brand reputation.​ 28:01 - Addressing customer concerns and the repercussions of delayed orders. ​29:12 - Negative effects of poor inventory management on customer retention and brand reputation.​ 31:00 - Discussion on building tools to handle complex inventory scenarios. ​32:40 - Different archetypes of businesses and their increasing complexity.​ 36:11 - Complexity of managing bundles and scaling operations.​ 38:06 - Challenges of managing wholesale and retail flows without a proper system.​ 39:23 - Integrating with technology to streamline inventory management processes. 42:54 - Final Chew. 💡 Luminous - Spreadsheets suck. Cheap software doesn't work. Enterprise software is overkill. Enter Luminous: the first system for scaling your ecommerce business from painful growth to lasting success.🔗 https://www.joinluminous.com/ Follow us, subscribe to our newsletter, and to see our exclusive merch check out https://chewonthis.io/ Jared Ward - https://twitter.com/JaredWardc Ron Shah - https://twitter.com/obviceo Ash Melwani - https://twitter.com/ashvinmelwani Chew On This - https://twitter.com/chewonthisdtc

Arthur Root, Founder and CEO of Nostra AI, shares insights on optimizing user experience, improving CVR & CPC. He highlights the impact of deploying Nostra on e-commerce metrics and the value of prioritizing user experience. Topics include partnering for innovation, setting clear goals, and simplifying business processes for efficiency.

This conversation dives into the power of subscription models for increasing retention. Strategies include using cancellation surveys to boost understanding, and employing storytelling to connect with customers. The hosts advocate for quarterly shipping bundles and effective email communications to enhance customer experiences. Additionally, they discuss the importance of product education and analyzing consumer behavior to prevent churn. Creative discount strategies and targeted messages are essential for winning back disengaged customers and fostering sustainable relationships.

​In this special episode of Chew on This, Ash sits down with Jared Ward, Founder and CEO of Luminous, a company aimed at streamlining warehouse and inventory management for mid-sized brands at a fraction of the cost. Jared highlights the importance of having the right tools for inventory management, especially for mid-sized e-commerce companies facing growth challenges. The conversation delves into the evolution of e-commerce towards being omni-channel and the struggles with forecasting and replenishment. Jared emphasizes the need for a tailored inventory solution from brand to brand, and how Luminous accomplishes this in ways Netsuite doesn't. Jared shares insights into building a complex company like Qualtry and the fundraising process for developing a platform like Luminous to streamline warehouse management for mid-market e-commerce companies. 💸 Save money and streamline warehouse management with Luminous, the all-in-one platform for mid-market e-commerce companies. 🛠️ Customize your system with multiple distribution points and seamless integration with tools like FBA and Shopify. 📊 Streamline inventory planning and forecasting with real-time data and AI-powered insights. 🤝 Gain access to free implementation and 100% support to ensure a smooth onboarding process. 🚀 Scale your business and optimize operations with Luminous’s scalable team and sustainable growth model. 0:00 - Intro. ​0:58 - What is Luminous? 2:15 - Challenges Faced by Mid-Sized Businesses.​ 4:51 - Importance of having the right tools for inventory management.​ 7:16 - Evolution of Modern E-commerce Companies Towards Being Omni Channel. ​9:02 - Challenges in Forecasting and Replenishment. 10:06 - Luminous VS. Netsuite.​ 13:06 - Building a Complex Company like Qualtry.​ 13:58 - Fundraising and Investment in Building Luminous. 21:08 - Challenges of Onboarding with Other Platforms like Netsuite.​ 22:01 - 100% Implementation with No Extra Charge. 23:25 - Filling in the Gaps Based on Customer Needs and Market Research. 25:43 - Luminous Integrates the Best Features from Other Platforms.​ 26:55 - Finding the Right Co-Founders.​ 34:00 - What Makes Luminous Better. 36:17 - Luminous' Growth. 39:33 - Final Chew. 💡 Luminous - Spreadsheets suck. Cheap software doesn't work. Enterprise software is overkill. Enter Luminous: the first system for scaling your ecommerce business from painful growth to lasting success. 🔗 https://www.joinluminous.com/ Follow us, subscribe to our newsletter, and to see our exclusive merch check out https://chewonthis.io/ Ron Shah - https://twitter.com/obviceo Ash Melwani - https://twitter.com/ashvinmelwani Chew On This - https://twitter.com/chewonthisdtc

Pay more for great talent, look for better-than-you candidates, create a structured onboarding process, empower your team to innovate. Hiring the right people, importance of fair pay, when to start hiring, empowering employees. Improving customer communication, new product launches, selling a solution vs a product. Sponsored by Motion and Sendlane for creative analysis and email efficiency.

Co-founders of Stay Ai, Gina and Pierson, share insights on reducing brand churn by 50% using Stay Ai's Experience and Retention Engines, dashboard analytics, and upcoming features. From the origin of Stay Ai to case studies and AI optimization for reducing churn rates, this podcast discusses the evolution of tools, successful marketing campaigns, and enhancing customer acquisition and retention strategies.

In this episode of Chew on This, Ron and Ash are joined by CEO and Co-Founder of Brightflow AI, Robbie Bhathal! Their conversation provides valuable insights into financial literacy, cash flow management, and leveraging financial services for business growth. It underscores the importance of understanding accounting principles, balancing the balance sheet, and planning for cash flow predictability to avoid financial challenges. Additionally, they discuss the challenges of managing a growing team in a remote work environment and the potential of AI in forecasting for better financial planning. Robbie encourages all founders to be open and spend time analyzing financial numbers for improved decision-making and risk assessment. 0:00 - Intro ​1:45 - Financial literacy for brand building. 4:00 - Access to capital for small businesses.​ 6:00 - Importance of finance in forecasting and operations.​ 8:00 - Revenue vs. actual cash flow. ​11:19 - Financial tools for business success.​ 15:20 - The significance of cash flow predictability.​ 19:03 - Financial services for better cash management. 26:56 - Accounting as a science for obtaining financing and leveraging distribution.​ 28:10 - Balancing the balance sheet with inventory, debt, and invested capital.​ 29:00 - Planning for cash flow predictability to avoid liquidity traps.​ 30:07 - Creative ways to manage cash flow and debt. 32:02 - Inward growth and small tests for financial stability.​ 33:01 - Scaling financial services and accounting statements.​ 41:00 - Challenges of managing a growing team remotely. 45:01 - AI vs. human advice in finance.​ 47:06 - Importance of being open with your financial numbers. Sponsored by: 📊 Motion - Motion will take your creative game to the next level. It allows all media buyers/marketers to do an in-depth creative analysis and create multiple reports which, otherwise may not be possible on the ads manager itself. 🔗 https://motionapp.com/chewonthis 📨 Sendlane - Tired of paying for hosting unnecessary contacts on your email list? Thats why we switched to Sendlane where we are only charged for the number of contacts we send to. You will unlock huge savings by signing up with them. 🔗 https://sendlane.com/chewonthis Follow us, subscribe to our newsletter, and to see our exclusive merch check out https://chewonthis.io/ Ron Shah - https://twitter.com/obviceo Ash Melwani - https://twitter.com/ashvinmelwani Chew On This - https://twitter.com/chewonthisdtc

​This episode of Chew on CRO delves into the intricacies of brand development, emphasizing the importance of understanding product-market fit at different stages. It highlights the significance of repeat purchase behavior as a crucial metric and the role of conversion rate in driving sales. The problem-agitate-solve approach is recommended for effective messaging. Consistency in messaging from ads to landing pages is crucial for conversions. Avoiding assumptions about brand pricing based on customer perceptions is advised. This episode also explains type one and type two error rates in data analysis and stresses the importance of considering the entire customer journey in testing metrics. 0:00 - Intro​ 1:27 - Understanding post-acquisition strategies based on brand stage. ​3:00 - The stages of consumer behavior. ​6:03 - Utilizing different platforms for marketing to super users. ​7:04 - Analyzing the value proposition and sales pitch for effective scaling. ​9:01 - Evaluating repeat purchase rates for long-term scalability. ​11:06 - Problem-Agitate-Solve. ​14:05 - Ensuring message congruency from ads to landing pages. ​16:01 - Distinguishing between type I and type II errors. ​21:31 - Understanding different mentalities of audiences. ​22:03 - Repeat purchase rates and unit economics for long-term growth. ​23:30 - The impact of perceived value of offers. ​24:08 - Analyzing results based on different types of traffic. ​25:10 - Knowing when to stop a test and reevaluate hypotheses. ​26:03 - Deep segmentation and cohort analysis. ​27:00 - Correlation vs. causation. ​28:00 - Multivariate testing. ​32:18 - Evaluating performance through average revenue per user. ​35:55 - How LTV may be misleading. Follow us, subscribe to our newsletter, and to see our exclusive merch check out https://chewonthis.io/ Ron Shah - https://twitter.com/obviceo Ash Melwani - https://twitter.com/ashvinmelwani Chew On This - https://twitter.com/chewonthisdtc

In this episode of COT, e-comm experts Ash and Ankit discuss Elon's acquisition of Twitter and the subsequent rebrand to X. They compare his strategies with their own strategies that implemented when they acquired a new coffee company, Coffee Over Cardio. Ash and Ankit also discuss Temu's $21million presence at the Superbowl and why the massive adspend might not be as crazy as most people think. They go on to discuss how launching Obvi in retail hurt their DTC, the lessons they learned, and how you can avoid making the mistake in your own business! 0:00 - Intro​ 0:56 - Obvi's acquisition of Coffee Over Cardio. 1:19 - Elon buying Twitter. 1:50 - Why did Elon buy Twitter? ​3:04 - Elon's desire to bring authenticity to Twitter.​ 6:00 - Twitter's massive layoffs.​ 10:05 - Twitter's rebranding and its impact. ​16:21 - Temu/s Superbowl ads.​ 19:10 - Is Temu a scam? 24:13 - Importance of quality in advertising. ​26:14 - Obvi's pricing strategy.​ 28:20 - Starting from square one with branding.​ 29:06 - Branding is essential. ​32:07 - Adjusting pricing strategy based on market competition.​ 33:03 - Enhancing product features for different retail channels.​ 35:18 - Importance of being brand agnostic in pricing strategy.​ 36:00 - Adding extra ingredients to appeal to specific retail demographics.​ 38:03 - Adjusting pricing strategy to match market demands.​ 39:14 - Collaborating with manufacturers to optimize pricing and formula.​ 41:30 - Implementing different strategies for online and retail sales. Sponsored by: 📊 Motion - Motion will take your creative game to the next level. It allows all media buyers/marketers to do an in-depth creative analysis and create multiple reports which, otherwise may not be possible on the ads manager itself. 🔗 https://motionapp.com/chewonthis 📨 Sendlane - Tired of paying for hosting unnecessary contacts on your email list? Thats why we switched to Sendlane where we are only charged for the number of contacts we send to. You will unlock huge savings by signing up with them. 🔗 https://sendlane.com/chewonthis Follow us, subscribe to our newsletter, and to see our exclusive merch check out https://chewonthis.io/ Ron Shah - https://twitter.com/obviceo Ash Melwani - https://twitter.com/ashvinmelwani Chew On This - https://twitter.com/chewonthisdtc

The podcast discusses analyzing new user models, building case studies, and addressing declining conversion rates. It highlights the impact of launching products on different platforms, pricing changes, and content strategies. The complexity of user behavior analysis, utilizing metrics for understanding audience segments, and attribution models are emphasized.