Chew on This - Digestable DTC Content

E-commerce expert Ezra Firestone shares insights on finance, strategic planning, and innovation in business growth. Emphasis on staying updated on marketing trends, balancing fun tasks with planning, and prioritizing customer-centric approaches for success. Personal anecdotes highlight the importance of work-life balance and building strong business foundations. Key topics include product margins, business partnerships, problem-solving, transitioning ventures, and the impact of having a great product on business success.

Alex Lieberman, Co-founder of Morning Brew, shares his entrepreneurial journey, highlighting childhood influences, the selling of Morning Brew, and future business plans focusing on storytelling and product development. He discusses the importance of creativity, resilience, and long-term vision in entrepreneurship, along with potential ventures in email marketing and specialized B2B content.

Noah Tucker shares his bootstrapping journey with Social Snowball, emphasizing the evolution of affiliate marketing towards influencers and brand ambassadors. He discusses turning customers into affiliates, using reward tiers, and the importance of customer service. Tucker's insights provide valuable lessons for entrepreneurs and marketers aiming to scale effectively.

In this episode of Chew on CRO, we discuss the significance of proper data analysis and strategies in CRO and highlight common data hygiene problems in brands, with Ned Macpherson from Endrock! We also discuss the transition from Google Analytics 3 (GA3) to Google Analytics 4 (GA4), and the importance of high-level metrics such as pages per session (PPS), session duration (ASD), and bounce rate in evaluating brand growth and user engagement. 💡 Importance of experimentation in CRO strategies and GA4 for data analysis and optimization. 📈 Segmentation of website data to understand conversion funnels and areas for improvement. 📊 Key metrics to measure, including traffic trend, ad to cart rate, and checkout transaction rate. 🧠 Concept of testing and learning from different strategies to improve user experience and conversion rates. 📉 Warning against measuring metrics that cannot be acted upon, in order to focus on actionable data. 0:00 - Intro ​0:02 - The importance of experimentation in DTC success ​0:41 - Introduction to Ned from Enrock and their focus on CRO ​1:06 - Launching a new series called "Chew on CRO" ​1:35 - The importance of data points and strategies in CRO ​2:09 - Common data hygiene problems in brands ​3:06 - Transitioning from GA3 to GA4 and the importance of setting up GA4 properly ​4:00 - Accessing historical data in GA4 ​5:01 - The significance of high-level metrics in evaluating brand growth ​6:01 - The relationship between pages per session and session duration ​7:00 - Understanding bounce rate and its impact on user engagement ​8:06 - Ned explains the concept of bounce rate and its impact on user experience. ​10:06 - Ned discusses the difference between bounce rate and exit rate. ​12:07 - Ned explains the importance of engagement rate as a metric. ​14:06 - Ned discusses the importance of segmenting website data for conversion rate optimization. ​17:33 - The speaker discusses the importance of setting up Google Analytics 4 (GA4) properly for accurate data analysis. ​18:02 - The speaker talks about the ad to cart rates and how they can be inflated for fashion brands due to users using it as a wish list. ​19:01 - The speaker mentions that a furniture brand has a 7% add to cart rate, which is considered good for them. ​20:05 - The speaker emphasizes the importance of focusing on the checkout rate, as it indicates a high level of user intent. ​21:00 - The speaker mentions that an unusually low-performing checkout rate can be a critical metric to look at, as it indicates a problem in the user journey. ​22:01 - The speaker discusses the importance of optimizing the checkout process and suggests using different widgets and features to improve conversion rates. ​25:40 - The speaker talks about the importance of addressing checkout abandonment and suggests introducing scarcity elements or surprise and delight tactics to encourage users to complete their purchase. ​29:02 - The speaker emphasizes the need to optimize the checkout page and suggests adding trust elements, such as money-back guarantees, to increase conversion rates. ​31:00 - The speaker discusses the impact of shipping charges on checkout abandonment and suggests offering free shipping or surprising customers with free expedited shipping to improve conversion rates. ​34:07 - The speaker highlights the importance of conducting variable experimentation and A/B testing to gather data and make informed decisions for future business growth. Follow us, subscribe to our newsletter, and to see our exclusive merch check out https://chewonthis.io/ Growth systems to scale your brand - https://endrock.software/ Ron Shah - https://twitter.com/obviceo Ash Melwani - https://twitter.com/ashvinmelwani Chew On This - https://twitter.com/chewonthisdtc

Join expert affiliate marketer Jimmy Kim, co-founder of Sendlane, as he discusses mastering email marketing for business growth. Learn about customer retention, segmenting audiences, and understanding customer behavior. Discover the evolution of email marketing, the importance of unified platforms, team building, and the future of SMS engagement.

Expert Ned Macpherson from Endrock discusses the importance of CRO strategies and GA4 in data analysis. Topics include experimentation, segmentation of website data, key metrics like traffic trend & ad to cart rate, testing different strategies for user experience improvement, and focusing on actionable data. Warning against measuring unactionable metrics to boost brand growth and user engagement.

Maxx Chewning, YouTube sensation turned successful entrepreneur, traces his path from fitness content creator to founder of the 8-figure brand Sour Strips! He emphasizes the significance of pursuing your passion and being bold, and candidly shares the challenges he encountered and how he learned through doing. His inspiring journey underscores the power of authenticity and the notion that starting a business doesn't require knowing everything – the key is simply to take that first step! 🚀 Ever Forward reached its peak revenue of $1.6 million in 2019 before the spotlight shifted to Sour Strips. 🍬 Sour Strips achieved impressive online sales of $500,000 in its first 3 months, demonstrating great momentum and a significant expansion into retail. 💻 The strategy for marketing and promoting Sour Strips encompassed leveraging Maxx’s personal brand and utilizing social media and email marketing to engage the audience. 1:33 - Maxx Chewning talks about his experience in the fitness industry for the past 10 years.​ 2:33 - The start of Maxx's YouTube channel in 2013.​ 3:47 - The misconception of wealth in the fitness industry.​ 5:22 - Maxx Chewning explains how he strategically built relationships with different niches.​ 7:09 - The growth of Maxx's YouTube channel ​14:33 - Maxx reflects on his journey and the decisions he made.​19:13 - Maxx encourages viewers to follow their dreams.​ 21:09 - The impact of money on Maxx's passion.​ 26:01 - Maxx's approach to selling products and providing free information.​ 34:19 - Maxx discusses the growth of his clothing brand, Ever Forward Apparel​ 43:12 - The team structure and growth of Ever Forward Apparel 50:41 - The futue of Ever Forward Apparel?​ 59:14 - Maxx discusses the growth of his team ​1:01:14 - The cost-effectiveness of outsourcing ads.​ 1:02:35 - The importance of branding and packaging. ​1:04:00 - Maxx shares his love for candy and his passion for creating new flavors.​ 1:05:25 - The importance of relatability in branding.​ 1:07:19 - Maxx discusses the disruptive nature of Sour Strips and the importance of standing out in the market. ​1:08:11 - Performing creatives and whitelisting in advertising. 1:09:27 - Running ads through another profile and optimizing ad angles.​ 1:10:07 - The importance of creating captivating captions for ads. 1:10:30 - The benefits of utilizing whitelisting, especially for founders.​ 1:11:35 - Maxx discusses his experience with Sour Strips and the importance of consistency in branding.​ 1:12:10 - Maxx reflects on the misconceptions of building a brand and the challenges he faced.​ 1:13:36 - The impact of money on Maxx's motivation and the future of Sour Strips.​ 1:14:19 - Maxx shares his approach to building a sales team and expanding distribution.​ 1:15:59 - Maxx mentions using Google Sheets for business analytics and the importance of knowing your numbers.​ 1:19:26 - The importance of creating a unique and disruptive brand.​ 1:24:03 - The importance of innovative packaging to stand out from competitors. ​1:25:03 - Maxx shares his strategy for pricing products competitively. ​1:26:39 - Maxx talks about the importance of creating engaging and relatable content on YouTube. Sponsored by: 📊 Motion - Motion will take your creative game to the next level. It allows all media buyers/marketers to do an in-depth creative analysis and create multiple reports which, otherwise may not be possible on the ads manager itself. 🔗 https://motionapp.com/chewonthis 📨 Sendlane - Tired of paying for hosting unnecessary contacts on your email list? Thats why we switched to Sendlane where we are only charged for the number of contacts we send to. You will unlock huge savings by signing up with them. 🔗 https://sendlane.com/chewonthis Follow us, subscribe to our newsletter, and to see our exclusive merch check out https://chewonthis.io/ Ron Shah - https://twitter.com/obviceo Ash Melwani - https://twitter.com/ashvinmelwani Chew On This - https://twitter.com/chewonthisdtc

Wiz of Ecom, a prominent figure in the online business world, breaks his anonymous status to share his journey from starting in business at a young age to exploring different methods and eventually finding success online. 🌟 Community building and genuine relationships are crucial for DTC brands. 💡 Personal branding is essential for creating a strong and trustworthy presence in the online space. 🌍 Experience life, disconnect from technology, and focus on genuine connections. 💬 Building real relationships will lead to reciprocal support and a better world. ​​0:01 - Wiz of Ecom introduction ​1:40 - The impact of joining a community at a young age. ​2:07 - Wiz of Ecom's journey of starting a business after being scammed. ​3:09 - Wiz of Ecom's success with YouTube and the importance of innovation. ​4:06 - Wiz of Ecom talks about owning a real estate platform and hiring consultants. ​5:00 - Wiz of Ecom's experience with starting successful e-commerce stores. ​6:09 - The importance of personal branding and building a brand. ​7:10 - Wiz of Ecom's experience with paid ads and partnering with others. ​8:19 - The importance of relationships and networking. ​9:02 - Taking a mental trip and reevaluating partnerships. ​11:09 - Building a personal brand and becoming a voice in the space. ​14:10 - Utilizing hypnosis and psychology to enhance messaging. ​18:03 - Networking and collaborating with top media buyers. ​21:08 - Leveraging social media platforms for targeted growth. ​24:09 - Choosing objectives and navigating opportunities in business. ​30:50 - Building a community and getting help from others ​31:16 - Importance of personal branding and niche targeting ​31:40 - Success with SaaS businesses on Twitter ​32:01 - Building a specific offer niche ​32:38 - Importance of relationships and networking ​35:07 - Performance of ad creatives and reviewing top performers ​36:01 - Understanding customer avatars and conducting research ​38:05 - Creating tailored content for social media platforms ​39:00 - Engaging with followers and building relationships ​41:03 - Importance of producing quality content over quantity ​45:01 - The importance of community and building a strong brand narrative. ​49:06 - The importance of messaging and structure in marketing. ​51:30 - The importance of altruism and leveraging it in marketing campaigns. Sponsored by: 📊 Motion - Motion will take your creative game to the next level. It allows all media buyers/marketers to do an in-depth creative analysis and create multiple reports which, otherwise may not be possible on the ads manager itself. 🔗 https://motionapp.com/chewonthis 📨 Sendlane - Tired of paying for hosting unnecessary contacts on your email list? Thats why we switched to Sendlane where we are only charged for the number of contacts we send to. You will unlock huge savings by signing up with them. 🔗 https://sendlane.com/chewonthis Follow us, subscribe to our newsletter, and to see our exclusive merch check out https://chewonthis.io/ Ron Shah - https://twitter.com/obviceo Ash Melwani - https://twitter.com/ashvinmelwani Chew On This - https://twitter.com/chewonthisdtc

Adriana Carrig, Founder and CEO of the Little Words Project discusses her experience with DTC retail storefronts, particularly Target. She talks about her background and how she has lived out the brand's values of empowerment and positivity. She also shares the challenges she has faced as a business owner and the importance of staying committed to the brand. ​0:00 - DDC retail storefronts Target​ 1:15 - Background of The Little Words Project ​ 3:12 - Challenges of being a business owner ​4:10 - Empowerment and positivity​ 5:06 - Commitment to the brand 6:12 - Difficulty of growing a business​ 7:37 - Dealing with negativity​ 8:18 - Spreading positivity and empowerment​ 9:09 - Making bracelets for self-love​ 10:11 - Overcoming challenges and growth​ 34:32 - Importance of remaining committed to their brand values.​ 35:03 - New method of "Slow Hire Fire Fast" in business.​ 35:38 - Challenges of offloading inventory and dealing with negativity are discussed.​ 36:27 - The importance of having the right people on their team.​37:14 - The importance of building a positive and collaborative work environment.​ 38:00 - The challenges of building a remote team.​ 38:38 - The importance of understanding the assignment and making big decisions.​ 40:11 - Marketing strategies and collaborations, including a Barbie collaboration.​ 43:14 - Unique selling points of their products and the value they add to customers' lives.​ Sponsored by: 📊 Motion - Motion will take your creative game to the next level. It allows all media buyers/marketers to do an in-depth creative analysis and create multiple reports which, otherwise may not be possible on the ads manager itself. 🔗 https://motionapp.com/chewonthis 📨 Sendlane - Tired of paying for hosting unnecessary contacts on your email list? Thats why we switched to Sendlane where we are only charged for the number of contacts we send to. You will unlock huge savings by signing up with them. 🔗 https://sendlane.com/chewonthis Follow us, subscribe to our newsletter, and to see our exclusive merch check out https://chewonthis.io/ Ron Shah - https://twitter.com/obviceo Ash Melwani - https://twitter.com/ashvinmelwani Chew On This - https://twitter.com/chewonthisdtc

This episode features an interview with Jake Karls one of founders of Midday Squares, a successful chocolate bar brand. He discusses the importance of staying true to business development and building relationships with people and teams. Jake emphasizes the creation of emotional connections with customers through storytelling. He explains the concept of Midday Squares, a chocolate bar with a functional twist. He discusses their journey of getting Midday Squares products into major retail stores like Target and the challenges that come with it. Jake also opens up about his personal experience with burnout and emphasizes the importance of self-care. He touches on the challenges of hiring the right people and creating a positive company culture 🌍 Building relationships and creating emotional connections is crucial in business, as it can lead to warmer and more successful partnerships. 🛳️ The founders aimed to build a culturally relevant brand through storytelling and emotional connection, alongside offering an innovative product for long-term success. 😊 Building a community around a brand is about making people feel deeply about the brand and creating an emotion that can be categorized as angry, sad, happy, motivational, or aspirational. 🚀 Elon Musk's unapologetic sharing of his journey either inspires love or hate, but it's undeniably effective in getting Tesla's story across. 0:00 - Intro​ ​0:17 - Market fit meets great storytelling ​1:20 - Stay true to who you are ​2:10 - Make an emotional connection​ 3:32 - The story behind Midday Squares ​5:03 - Building a community based on emotional connection ​6:04 - The co-founders' different skill sets ​7:04 - The importance of building a community ​9:03 - The growth of Midday Squares​ 11:02 - The challenges of scaling the business​ 12:15 - The importance of storytelling in retail​ 14:00 - The retail journey of Midday Squares ​29:51 - Importance of building a community and scaling a business.​ 30:19 - Power of emotional connection and engagement with the audience.​ 31:02 - Correlation between viral videos and emotional impact.​33:03 - Impact of storytelling on retail and how it drives customers to stores​ 34:41 - Importance of building trust and respect with retailers​35:42 - Working with creators and influencers​ 37:09 - Making mistakes and learning from them​ 38:16 - They discuss the challenges of business growth and the importance of taking risks​ 41:05 - Burnout and finding balance ​45:20 - Motion and visual appeal in advertising campaigns Sponsored by: 📊 Motion - Motion will take your creative game to the next level. It allows all media buyers/marketers to do an in-depth creative analysis and create multiple reports which, otherwise may not be possible on the ads manager itself. 🔗 https://motionapp.com/chewonthis 📨 Sendlane - Tired of paying for hosting unnecessary contacts on your email list? Thats why we switched to Sendlane where we are only charged for the number of contacts we send to. You will unlock huge savings by signing up with them. 🔗 https://sendlane.com/chewonthis Follow us, subscribe to our newsletter, and to see our exclusive merch check out https://chewonthis.io/ Ron Shah - https://twitter.com/obviceo Ash Melwani - https://twitter.com/ashvinmelwani Chew On This - https://twitter.com/chewonthisdtc