How to Optimize YOUR Website to Increase CVR!

Jul 11, 2024

Learn how to optimize your website for increased conversion rates by focusing on mobile navigation, visual carousel navigation, showcasing popular items, and emphasizing product benefits. Strategies include sticky add-to-cart functionality, value proposition iconography, understanding user behavior, and talking to customers for feedback.

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INSIGHT

Hamburger Menu Is A Conversion Gate

New users overwhelmingly open the hamburger menu first on mobile and judge the site by it.
Treat the hamburger menu as a primary conversion touchpoint, not a minor UI element.

ADVICE

Add Visual Carousel Navigation

Implement a visual carousel navigation under the hamburger to reduce clicks and surface products faster.
Test it: one brand saw CVR +4.5% and revenue per visitor +11% after deploying this.

ADVICE

Promote Bestsellers Everywhere

Prioritize and label bestsellers across navigation and category pages to guide indecisive shoppers.
Measure users who enter bestseller pages; they usually show higher engagement and conversion signals.

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In this episode of Chew on CRO, Ron, Ash, and Ned delve into various aspects of Conversion Rate Optimization. It emphasizes the importance of mobile navigation, specifically the hamburger menu, how implementing visual carousel navigation can streamline the user experience and improve conversion rates, and how prioritizing bestsellers and popular items, along with utilizing scarcity tactics and value propositions, can significantly boost conversion rates. They also discuss how educating users on product benefits, such as lifetime warranties, can enhance trust and user experience. Overall, they focus on how improving navigation, showcasing popular items, and emphasizing product benefits are key strategies to optimize conversion rates effectively.

🧭 Optimize Your Navigation: Focus on navigation as it has a bigger impact than hero images.

🏆 Use Value Proposition Iconography: Clearly communicate your brand’s value proposition through iconography to educate new users.

🖱️ Implement Sticky Add to Cart: Consider sticky add-to-cart functionality for PDPs with long scrolling content to improve user experience.

🧠 Understand User Behavior: Analyze data and understand user behavior to create targeted tests that resonate with your audience.

🗣️ Talk to Your Customers: Conduct regular customer interviews to gather feedback and identify areas for improvement.

0:00 - Intro. 1:43 - Hamburger menus on mobile sites.

3:18 - Visual carousel navigation on mobile sites.

6:50 - Improving navigation on collection and product pages.

8:03 - Prioritizing bestsellers and popular items.

11:35 - Utilizing scarcity tactics and value propositions.

13:18 - Educating users on product benefits.

14:32 - Engaging with friends or family to refine your product pitch.

15:05 - Utilizing customer feedback to identify key brand strengths.

16:00 - Talking to customers to enhance the virtual buying experience.

17:02 - Data-driven strategies in conversion optimization.

18:00 - Sticky add-to-cart functionality on mobile devices.

19:43 - Tailoring website content based on consumer behavior and preferences.

22:02 - Considering user engagement metrics to improve site performance.

23:27 - Simplifying website content and ensuring key value propositions are easily visible.

25:23 - Analyzing engagement time metrics.

26:51 - Final chews.

Innovative Digital Marketing Solutions to Unlock Growth: https://powerdigitalmarketing.com/ Follow us, subscribe to our newsletter, and to see our exclusive merch check out https://chewonthis.io/ Ron Shah - https://twitter.com/obviceo Ash Melwani - https://twitter.com/ashvinmelwani Chew On This - https://twitter.com/chewonthisdtc