MarTech Podcast ™ // Marketing + Technology = Business Growth

Founder of Blueprint, Jordan Crawford, delves into the strategy of diversifying into alternative channels for GTM. Show NotesConnect With: Jordan Crawford: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Founder of Blueprint, Jordan Crawford, takes a closer look at Investing in Clay vs. Sourcing Your Own Data Show NotesConnect With: Jordan Crawford: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Jordan Crawford, Founder of Blueprint, explores the question: Is AI-driven personalization the future of marketing? Show NotesConnect With: Jordan Crawford: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Founder of Blueprint, Jordan Crawford, delves into the Cannonball GTM Crash Course Show NotesConnect With: Jordan Crawford: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Katherine Melchior Ray dives into leveraging data analytics to boost marketing strategies. She emphasizes understanding consumer behaviors for competitive edge. The discussion includes how to use the CAGE framework for international marketing by considering cultural insights. Additionally, the podcast stresses the necessity of adapting marketing approaches to diverse consumer behaviors and the value of thorough market research. Overall, it's a guide to making smarter data-driven marketing decisions.

Katherine Melchior Ray dives into the vibrant world of influencer marketing, questioning if it's merely a passing trend or a sustainable strategy. She highlights its growing significance in engaging global audiences and informs on how it reshapes brand strategies. The discussion also touches on the role of AI in understanding consumer behavior across diverse markets, emphasizing the need for human insight to navigate this complex landscape. Tune in for a captivating look at the future of marketing and brand connection!

Katherine Melchior Ray discusses the rise of SMS marketing as a powerful tool for customer engagement. She highlights how this approach can create personalized connections with audiences. The conversation also touches on the importance of cultural intelligence in developing effective global marketing strategies. Emphasizing local leadership, the discussion reveals how well-trained local teams can boost collaboration and shared values across diverse markets.

Katherine Melchior Ray from Globe Ally dives into the crucial balance between data privacy compliance and innovative marketing technologies. She emphasizes the importance of navigating regulations while still leveraging cutting-edge tools. Insights on maintaining compliance without sacrificing creativity are shared. The discussion also touches on building a culturally intelligent brand identity that resonates across diverse markets, enhancing customer engagement and addressing the challenges of hyper personalization.

Katherine Melchior Ray, President of Globe Ally Consulting and a distinguished professor at the Haas School of Business, delves into creating value for foreign consumers. She highlights the importance of cultural intelligence and balancing global branding with local adaptations. Discussing examples from Coca-Cola and Starbucks, she illustrates how tailored strategies can resonate with diverse markets. The episode also reveals fascinating insights on how brands like KitKat and Georgia coffee adapt flavors to local tastes, showcasing the power of inclusivity in marketing.

Sarah McConnell, VP, Demand Generation at Qualified, delves into the integration of AI into existing marketing strategies.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.