MarTech Podcast ™ // Marketing + Technology = Business Growth Which team should be responsible for integrating AI into your product?
Jul 1, 2025
Discover the best strategies for integrating AI into product development. Joyce Gordon highlights the importance of both technical and business teams collaborating to identify use cases. She emphasizes how a unified customer data foundation enables powerful AI-driven personalization. The discussion also covers the shifting dynamics within organizations, showcasing the growing impact non-technical staff have on AI implementation and marketing strategies that enhance customer experience and drive revenue.
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