MarTech Podcast ™ // Marketing + Technology = Business Growth Mastering AI Personalization with Customer Identity Data
Jun 30, 2025
Joyce Gordon, the Head of AI at Amperity, specializes in unifying customer data for personalized marketing experiences. She discusses how brands are shifting from broad to micro-segmentation using generative AI. The importance of identity resolution is emphasized for creating tailored experiences. Joyce also explains MCP servers as vital tools for data integration, enhancing communication for AI interactions. Additionally, she shares frameworks for implementing AI personalization while maintaining a balance between automation and human oversight, ensuring meaningful customer connections.
Chapters
Transcript
Episode notes
1 2 3 4 5 6
Intro
00:00 • 2min
Transforming Personalization Through AI and Content Creation
02:10 • 3min
Unlocking MCP Servers: The Future of AI Communication
05:29 • 10min
Harnessing AI for Effective Data Insights and Management
15:26 • 2min
AI-Driven Guest Selection and Personalization
16:59 • 10min
E-commerce Transformation: Personalization and the Future of Transactions
26:53 • 3min