Mastering AI Personalization with Customer Identity Data
MarTech Podcast ™ // Marketing + Technology = Business Growth
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AI-Driven Guest Selection and Personalization
This chapter explores the systematic approach to developing AI agents for selecting podcast guests and personalizing customer experiences. It emphasizes the importance of data, tools, and evaluation mechanisms, while discussing the balance between automation and human oversight. Additionally, best practices for training AI models to generate unique, high-quality content are shared, along with strategies for navigating the evolving landscape of AI-driven personalization in marketing.
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