Joyce Gordon

Joyce Gordon, the Head of AI at Amperity, specializes in unifying customer data for personalized marketing experiences. She discusses how brands are shifting from broad to micro-segmentation using generative AI. The importance of identity resolution is emphasized for creating tailored experiences. Joyce also explains MCP servers as vital tools for data integration, enhancing communication for AI interactions. Additionally, she shares frameworks for implementing AI personalization while maintaining a balance between automation and human oversight, ensuring meaningful customer connections.