MarTech Podcast ™ // Marketing + Technology = Business Growth

VP, Demand Generation at Qualified, Sarah McConnell, delves into the strategies for doubling down on full stack AE’s or diversifying your approach. She emphasizes the importance of understanding your brand differentiators and how to leverage competitive intelligence to enhance your marketing efforts. Sarah's insights shed light on turning your website into a pipeline generation machine with Qualified's solutions.Show NotesConnect With: Sarah McConnell: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

The discussion dives into the rising privacy concerns surrounding AI technology. It highlights people's hesitance to embrace AI, largely due to past experiences with tech evolution. There’s a strong emphasis on the need for businesses to find a balance between leveraging AI in marketing and respecting user privacy, making it crucial for future strategies.

Explore the intriguing debate around prioritizing AI investments in sales versus customer support. Discover how AI can revolutionize personalized customer interactions and lead qualification. Learn why sales may offer a more fruitful investment, enhancing demand generation while critiquing the limitations of automated support. Plus, find out about resources that help small businesses craft effective advertising strategies.

Sarah McConnell, VP, Demand Generation at Qualified, discusses using AI to drive pipeline growth. In this episode, Sarah outlines the three stages of AI integration: pre-AI, co-pilot, and agentic AI. They discuss the implications of replacing human SDRs with AI, emphasizing the need for onboarding and quality control. Success stories include Demandbase doubling their pipeline and Greenhouse increasing meetings by 130%. The conversation also touches on the build vs. buy decision for AI SDRs, considering cost and expertise. Show NotesConnect With: Sarah McConnell: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

CMO at WorkBoard, David Chase, delves into Effective leadership in marketing organizations. As companies strive to hit their goals every quarter, it has become increasingly important that clear communication flows from the top of the ladder to every department. Today, David discusses how to effectively communicate OKRs within a marketing organization, as well as the relationship/distinction between OKRs and KPIs.Connect With: David Chase: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

CMO at WorkBoard, David Chase, delves into the right GTM for your company’s size and audience, detailing the importance of alignment between every department of an organization in order for OKRs to be properly executed. Today, David discusses how to match the right go-to-market with a company's size, audience, and objectives, highlighting the role of Workboard in achieving these goals. Connect With: David Chase: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Chief Marketing & Communications Officer at Staffbase, David Burnand, delves into the realm of employee communications and how it transforms internal company interactions. By utilizing an employee communications cloud platform like Staffbase, companies can revolutionize their communication strategies with their workforce. Join David as he explores the topic of fixing broken marketing team communications in this insightful episode. Show Notes Connect With: David Burnand: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Scott Brinker, VP of Platform Ecosystems at HubSpot, discussed the evolution of the martech landscape, noting its growth from 150 vendors in 2011 to over 11,000 today. He highlighted the impact of AI, which has introduced over 3,000 new products in the past 18 months. Brinker emphasized the importance of designing martech stacks for flexibility and integration. He also discussed the shift towards AI-driven interfaces, which simplify complex tasks and enhance user experience. The conversation also covered the balance between expansion and consolidation in the martech industry, the role of AI in personalization, and the future of marketing roles. Connect With: Scott Brinker: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Emma Westley, a Fractional CMO and content strategy consultant at immerj, sheds light on the booming trend of fractional CMOs. She shares how startups benefit from this flexible model, allowing access to top-tier marketing expertise without the hefty price tag of a full-time hire. Emma explores the unique challenges fractional CMOs face in managing multiple organizations while adapting to each client's culture. Plus, she clarifies the distinctions between fractional leadership and traditional consulting roles, providing insights for businesses navigating their marketing strategies.

Jay Schwedelson, founder of Subjectline.com, discusses email marketing tactics on the martech podcast. He emphasizes the importance of engaging subject lines, such as starting with numbers, capitalized words, or emojis, which can increase open rates by 20%. He also highlights the need for frequent, relevant emails to avoid spam filters and suggested using first-person call-to-action buttons to boost click-through rates by 25%. Schwedelson advises against relying solely on pop-ups for list building and stresses the value of personalized subject lines based on job functions or company names. He also debunkes the myth that marketers send too many emails, advocating for quality over quantity.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.