MarTech Podcast ™ // Marketing + Technology = Business Growth The $750 billion AI advertising opportunity
Jun 16, 2025
Kevan Yalowitz, Senior Managing Director at Accenture and an expert in software and platforms, discusses the seismic shifts AI is bringing to the $750 billion advertising industry. He highlights how generative AI enhances creative production, making high-quality content accessible for smaller businesses. The conversation reveals the evolving power dynamics between platforms and advertisers, and how consumer trust in AI-generated content can be strengthened with transparency. It’s a fascinating look at the future of advertising in a tech-driven landscape.
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AI's Key Advertising Impacts
- AI impacts advertising mainly by speeding up creative production, enhancing audience targeting, and making content more relevant.
- These factors attract better outcomes as ad dollars follow consumer attention more efficiently.
AI Empowers SMB Creative Production
- AI-driven creative production empowers SMBs to compete with large enterprises by producing high-quality content.
- This unlocks new audiences previously unreachable, especially in engaging video ads.
Consumer Trust Grows with Disclosure
- Around 70% of consumers have experienced generative AI and 50% use it weekly with 70% of them thinking AI content can outperform human content.
- Trust in AI-generated content rises significantly with proper disclosure, increasing from 25% to 80%.