Kevan Yalowitz

Kevan Yalowitz, Senior Managing Director at Accenture and an expert in software and platforms, discusses the seismic shifts AI is bringing to the $750 billion advertising industry. He highlights how generative AI enhances creative production, making high-quality content accessible for smaller businesses. The conversation reveals the evolving power dynamics between platforms and advertisers, and how consumer trust in AI-generated content can be strengthened with transparency. It’s a fascinating look at the future of advertising in a tech-driven landscape.