MarTech Podcast ™ // Marketing + Technology = Business Growth
I Hear Everything
The MarTech Podcast ™ tells the stories of world-class marketers who use technology to generate growth and achieve business and career success. In each episode, you’ll hear from an innovative marketer as they walk through their career path and discuss the challenges of their current roles. This podcast will unearth the successes and pitfalls of industry experts, as they share their real-world experiences and teach us the tools, tips, and tricks that they’ve learned along the way.
Episodes
Mentioned books
May 21, 2024 • 13min
The Benefits of Multi-channel Data Clean Rooms
CEO of BlueConic, Cory Munchbach, deep-dives into the benefits of multi-channel data clean rooms. In this episode, Cory discusses the notion and benefits of multi-channel data clean rooms. She delves into a cost benefit analysis as well.Connect With: Cory Muchbach: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
May 20, 2024 • 18min
The Toxic Dependency on 3rd-Party Cookies
BlueConic CEO, Cory Muchbach deep-dives into the intricacies of toxic dependence on 3rd party cookies. In this episode, Cory shares her perspectives on third party cookie deprecation, the cause of the slow down of third party cookie depreciation and a host of other ideas.Connect With: Cory Muchbach: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
May 19, 2024 • 15min
Collaborating With Creators For YouTube Growth
Adetutu Laditan, Senior Product Marketing Manager for Sub-Saharan Africa at YouTube, discusses collaborating with creators for YouTube growth. They explore the importance of authentic collaborations, the power of creator collaborations vs. traditional advertising, enhancing brand storytelling, and emphasizing creators' audience communication expertise.
May 18, 2024 • 20min
Roadmap To Monetizing YouTube Content
Adetutu Laditan, Senior Product Marketing Manager at YouTube, discusses the roadmap to monetizing YouTube content. Topics include niche establishment, high-quality content creation, utilizing keywords effectively, and leveraging features like fan donations for monetization growth.
May 17, 2024 • 14min
Emotional Impact Of AI On Marketers
Head of Growth at Zuper, Rob Freedman, delves into the emotional impact of AI on marketers. Discover how AI is transforming the marketing landscape, affecting how marketers strategize and connect with their audience on a deeper level. Join Rob as he explores the evolving role of AI in shaping emotional connections between brands and consumers in the digital age.Connect With: Rob Freedman: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
May 16, 2024 • 13min
Where To Integrate AI Into Your MarTech Stack?
Rob Freedman, Head of Growth at Zuper, discusses integrating AI into MarTech stacks, highlighting AI's role in driving growth and customer acquisition. Topics include using AI for generative tools, data processing, and optimizing field sales. Learn how SaaS companies leverage AI for sustainable growth.
May 15, 2024 • 16min
The State of AI Tooling
Rob Freedman, Head of Growth at Zuper, discusses AI tooling's state, efficiency, and integration in operations. Topics include AI beyond content generation, challenges of AI tools in marketing, Figma for web development, AI in content creation and repurposing, and the future potential of AI tooling.
May 14, 2024 • 16min
Effective Leadership In Marketing Organizations
David Chase, CMO at WorkBoard, discusses effective leadership in marketing organizations, focusing on communicating OKRs within the team and the relationship between OKRs and KPIs. The podcast explores aligning objectives with key results and performance indicators, strategic planning, and effective alignment with goals for marketing leadership success.
May 13, 2024 • 20min
The Right GTM For Your Company's Size & Audience
CMO at WorkBoard, David Chase, delves into the right GTM for your company’s size and audience, detailing the importance of alignment between every department of an organization in order for OKRs to be properly executed. Today, David discusses how to match the right go-to-market with a company's size, audience, and objectives, highlighting the role of Workboard in achieving these goals. Connect With: David Chase: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
May 12, 2024 • 17min
The Power Of Video Bases Research Interview
Sharekh Shaikh, Founder of CleverX, explores using video interviews for product and market research. They discuss the significance of video in research, customer motivations in video-based interviews, and the power of capturing body language for richer insights. Learn how AI integration can analyze micro-expressions for better data. Connect with Sharekh Shaikh for more marketing research tips.
