MarTech Podcast ™ // Marketing + Technology = Business Growth Ins & Outs Of Powerful Product Marketing
4 snips
Jun 6, 2024 Anjali Yakkudi, VP, Product Marketing at Movable Ink, talks about the overlap between AI and product marketing. They discuss challenges in marketing innovative products, using products as a marketing advantage, and the importance of differentiation and branding in product marketing strategies.
Chapters
Transcript
Episode notes
1 2 3 4 5
Intro
00:00 • 2min
Challenges and Evolution in Product Marketing in the MarTech Industry
01:52 • 4min
Emphasis on Differentiation and Branding in Product Marketing Strategies
05:56 • 4min
Balancing Brand and Product-Led Approaches in Marketing for MarTech Vendors
09:58 • 3min
The Significance of Product Marketing in Brand Positioning
13:20 • 5min