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MarTech Podcast ™ // Marketing + Technology = Business Growth
Ins & Outs Of Powerful Product Marketing
Jun 6, 2024
Anjali Yakkudi, VP, Product Marketing at Movable Ink, talks about the overlap between AI and product marketing. They discuss challenges in marketing innovative products, using products as a marketing advantage, and the importance of differentiation and branding in product marketing strategies.
16:16
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Quick takeaways
- Leveraging AI for content personalization in product marketing to differentiate in the market.
- Integrating brand and product marketing efforts strategically to showcase unique offerings effectively.
Deep dives
Innovative Product Marketing Strategy at Moveable Inc.
Anjali Yekundi, the VP of Product Marketing at Moveable Inc., explains their focus on content personalization using AI technology. Moveable Inc. offers solutions that render personalized content in real time across various channels and use AI to determine the right content for each customer. By emphasizing differentiation and value-add, they aim to stand out in a competitive market filled with personalization solutions.
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