Ins & Outs Of Powerful Product Marketing
MarTech Podcast ™ // Marketing + Technology = Business Growth
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Balancing Brand and Product-Led Approaches in Marketing for MarTech Vendors
Exploring the dynamics of the marketing team at Moveable Inc., this chapter emphasizes the importance of personifying the brand internally and aligning marketing efforts with brand values. The conversation highlights the OKR-driven product marketing strategies, focusing on specific goals and business metrics set by the CEO, and the need to balance priorities within the marketing functions.
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