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MarTech Podcast ™ // Marketing + Technology = Business Growth
Empowering Truth In The Digital Age
Jun 2, 2024
James Mawhinney discusses the impact of misinformation on brand safety, consumer trust, and online reputation management in the digital age. He highlights the need for authenticity, credibility, and verification on online platforms to combat false information and chaos for profit. Mawhinney also explores the challenges of defending against public opinion and emphasizes the importance of empowering truth in today's content landscape.
16:12
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Quick takeaways
- Marketers are increasingly concerned about brand safety and consumer trust due to the spread of misinformation in the digital age.
- Establishing trust and credibility through authenticity and accountability is crucial in combating the prevalence of misinformation online.
Deep dives
Empowering Truth in the Digital Age
In the podcast, James Mahwini discusses the importance of empowering truth in the digital age amidst the overwhelming spread of misinformation. He highlights the rapid dissemination of false information and its detrimental effects on businesses, individuals, and society, emphasizing the urgent need for solutions. James emphasizes the broken information industry and the crucial role of authenticity and accountability in combating misinformation. He stresses the significance of distinguishing truth from falsehood in a world filled with content and opinions.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode