MarTech Podcast ™ // Marketing + Technology = Business Growth Empowering Truth In The Digital Age
Jun 2, 2024
James Mawhinney discusses the impact of misinformation on brand safety, consumer trust, and online reputation management in the digital age. He highlights the need for authenticity, credibility, and verification on online platforms to combat false information and chaos for profit. Mawhinney also explores the challenges of defending against public opinion and emphasizes the importance of empowering truth in today's content landscape.
Chapters
Transcript
Episode notes
1 2 3 4 5
Introduction
00:00 • 5min
Challenges of Defending Against Public Opinion in the Digital Age
05:03 • 2min
Navigating Challenges of Authenticity in the Digital Age
07:22 • 4min
The Importance of Authenticity and Verification in Online Platforms
11:11 • 5min
Guest Acknowledgments and Call to Action for Connection and Subscription
16:38 • 2min