MarTech Podcast ™ // Marketing + Technology = Business Growth

Alex Nazarevic, VP of Growth at Unbounce delves into the resurgence of A/B testing. Marketing companies got into A/B testing in the first place because it was such an effective way to prove the validity of what you're doing and show the value you’re bringing to the business. But due to the proliferation of social media marketing, this method seemed to fizzle out. In today’s episode, Alex discusses the resurgence of A/B testing.Connect With: Alex Nazarevic: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Jason Lyman, CMO at Customer.io, discusses how data reshapes omnichannel marketing by addressing challenges like data fragmentation, privacy regulations, and campaign orchestration. The conversation explores the impact of GDPR, leveraging first-party data, personalized messaging, customer segmentation, AI in marketing, and the evolving role of marketers.

Jason Lyman, CMO at Customer.io, discusses navigating the challenges of omnichannel marketing. He explores the importance of leveraging various channels strategically, utilizing first-party data, optimizing multi-channel campaigns, and maximizing customer engagement through channel diversification.

Phil Gamache, Co-Founder of the Humans of Martech podcast, explores the future of martech. In addition to featuring industry experts and providing valuable content to an audience, podcasts need visually appealing elements to stand out in a crowded landscape. AI image generators like Midjourney are game-changers for podcasters looking to create distinctive and eye-catching visuals that align with a podcast's brand and content. Today, Phil discusses using Midjourney for eye-popping imagery. Show NotesConnect With: Phil Gamache: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Phil Gamache, Co-Founder of the Humans of Martech podcast, discusses balancing human creativity with data-driven marketing in the future of martech. They explore the importance of maintaining a blend of technical skills and creativity in marketing strategies. The podcast aims to future-proof individuals in the marketing technology industry for success and happiness.

Vishal Sood, Head of Product at Typeface, explores the debate between automation and creativity and dissects the significance of each in marketing. In the ever-changing world of content, it's crucial to identify what truly connects with your audience and leverage it across different channels. Yet, personalizing content for each channel, audience group, and geographical location can be a daunting task, but this is precisely where generative AI steps in as a game-changer. Today, Vishal discusses the level of content personalization that can be expected. Show NotesConnect With: Vishal Sood: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Vishal Sood, Head of Product at Typeface, talks about the balance between automation and creativity in marketing. He highlights the importance of creative thinking in building brand identity and emotional connections with the audience. While automation is valuable, it cannot replace human creativity in marketing strategies.

Rio Longacre from Slalom discusses the impact of generative AI on marketing strategies, emphasizing the need for clear objectives. The podcast dives into the challenges and benefits of integrating AI into business practices and explores real-world examples of AI adoption across industries. It also highlights the importance of human oversight and legal considerations when using AI tools for content creation.

Rio Longacre, Managing Director at Slalom, discusses the rise of ad networks, the complexities of balancing ad revenue with core business, and whether every company is now an ad tech company. Exploring challenges in monetizing media networks, adapting to self-service ad platforms, and navigating data privacy regulations in the evolving ad tech landscape.

Brian Minick, COO at ZeroBounce, discusses maximizing email marketing effectiveness. Despite challenges, email remains a key marketing tool. Topics include A.B. testing, inbox testing, multi-channel marketing, and strategic personalized email tactics.