MarTech Podcast ™ // Marketing + Technology = Business Growth

Amanda Cole, CMO at Bloomreach, discusses the evolving role of CMOs in the age of AI, emphasizing the need for a balance between data-driven approaches and storytelling. The conversation covers challenges in marketing AI claims, consumer understanding, and the adoption of AI technologies. The episode explores the integration of AI in marketing strategies and the importance of data management for CMOs to effectively leverage AI. Additionally, it touches on multi-touch attribution difficulties, the role of AI in marketing improvements, and the significance of intuitive decision-making.

President of Gundir, Mike Gunderson, discusses bridging physical & digital marketing. Topics include retargeting with direct mail, integrating digital signals, using QR codes for engagement and targeting audience engagement for successful campaigns.

President of Gundir, Mike Gunderson, delves into the latest developments in marketing strategies in the wake of the crumbling cookie policy. In this episode, Miike highlights AI’s potential to fill the gap and explores alternative methods for reaching customers such as direct mail. He goes further to emphasize the importance of utilizing data and technology, while also balancing technology with brand building.Connect With: Mike Gunderson: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Christian Ward, EVP and Chief Data Officer at Yext, discusses AI-driven advertising, zero-party data, and personalized marketing strategies in the podcast. They explore the role of AI in enhancing customer insights, targeting capabilities, GPT-5, and the ethical considerations around privacy and targeted marketing.

Christian Ward, EVP and Chief Data Officer at Yext, discusses the importance of zero-party data in marketing. He emphasizes how consumers willingly provide data for personalized experiences and the role of AI in enhancing interactions. The podcast explores the evolution of B2B websites with chatbots and the use of large language models for tailored marketing strategies. It also highlights the collaboration of zero-party data with first and third-party data for advertising optimization.

Nataly Kelly, Author of Take Your Company Global, explores international digital marketing strategies. Understanding the best digital strategy for international expansion requires a nuanced approach. It's not just about assuming global platforms work uniformly in every country, and it goes beyond translating all the content on your website into the new market’s language. Today, Nataly discusses how to choose the best digital strategy for your international business.  Show NotesConnect With: Nataly Kelly: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Nataly Kelly, Author of Take Your Company Global, explores international digital marketing strategies. In the digital age, expanding into global markets has become more accessible for companies. However, unlike the past, today's approach requires an incremental process to expand your presence in a new market, making a market intensification strategy crucial. Today, Nataly discusses why you need a market intensification strategy. Show NotesConnect With: Nataly Kelly: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Co-Founder at Mutinex, Henry Innis, delvesWhy Your Media Buying Strategy is Killing Your Brand. In this episode, Henry shares insights on allocation between brand and performance, how media buying can potentially harm a brand,and demand capture versus demand creation.Connect With: Henry Innis: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Henry Innis, Co-Founder at Mutinex, discusses why marketers shouldn't worry about the death of the cookie. Topics include evolving data sources, challenges in targeting prospects, and adapting strategies post-cookie era. The conversation also touches on the importance of balancing art and science in marketing, navigating modern marketing challenges, and the impact of privacy regulations on customer acquisition.

Guest Henry Innis, Co-Founder at Mutinex, discusses the future of marketing measurement, including predictive analytics, dark social, challenges of last-touch attribution, and the evolution of marketing measurement towards driving incremental revenue. The importance of clear data presentation and efficient decision-making are emphasized.