MarTech Podcast ™ // Marketing + Technology = Business Growth

David Finkelstein, Co-Founder and CEO of BDEX, discusses the conflict between impression volume and quality in marketing. He highlights the challenges of balancing quantity and quality in advertising, the evolution of advertising performance and identity in online marketing, enhancing media buying through data analysis, and the changes in marketing metrics amidst privacy regulations.

Colin Levy, Director of Legal and Evangelist at Malbek, explores legal tech and artificial intelligence. Artificial intelligence is going to dramatically reshape what it means to be a lawyer and do legal work. It’s already taking over traditionally time-consuming tasks from lawyers and doing them in minutes while making access to legal information more democratic and affordable. Today, Colin discusses the impact of AI on the legal sector. Show NotesConnect With: Colin Levy: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Colin Levy, Director of Legal and Evangelist at Malbek, delves into unraveling the legal tech ecosystem, highlighting the evolving role of marketers integrating data and technology. The discussion covers using tools to mitigate risks in legal processes, understanding AI's impact on law firms, and integrating legal tech with MarTech for data protection and marketing decisions.

CEO Georgios Grigoriadis from Baresquare delves into the realm of AI and data analytics within the customer journey. Discover how leveraging AI tools can enhance personalization and create a seamless customer experience. Gain insights on practical applications of AI data analytics to improve marketing strategies and customer segmentation. Explore the future of AI and data analytics in customer journey analysis with Georgios Grigoriadis.Connect With: Georgios Grigoriadis: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Georgios Grigoriadis, CEO of Baresquare, discusses how AI data analytics revolutionizes marketing by providing real-time insights and enhancing customer targeting. The episode explores AI's impact on marketers' roles and strategies, challenges and benefits of AI data interpretation, and the transformative power of AI in decision-making. A teaser for the next episode on AI and data analytics is also provided.

Deane Barker, Global Director of Content Management at Optimizely, discusses the relationship between creativity and modern content suites. He explores the role of externalization, the 85% mark, and chaos in creativity. Topics include myths around creativity, empowering creative teams in enterprise settings, and balancing chaos with structure in content creation.

Deane Barker, Global Director of Content Management at Optimizely, discusses the impact of AI on personalized content delivery. He explores how generative AI and pattern recognition can optimize content generation for marketers, raising the question of whether AI will replace human creativity or enhance it. The podcast delves into the role of AI in content creation, messaging, human creativity, and personalized content delivery, emphasizing the importance of human oversight in modern content strategies.

Luis Baez, Sales Enablement Strategist and Coach, explores the significance of achieving authenticity. In the digital age, automation has become a cornerstone of marketing efficiency, but with it comes the challenge of retaining that genuine, human touch. How do you automate your processes while preserving the authenticity that resonates with your audience? Today, Luis discusses how to align automation and authenticity. Show NotesConnect With: Luis Baez: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Luis Baez, Sales Enablement Strategist and Coach, explores the significance of achieving authenticity. LinkedIn's algorithm favors thought leadership, teaching, and coaching efforts. Given that only 3% of users regularly post content, the platform presents a great opportunity for marketers to gain significant exposure and connect with a broad audience. Today, Luis discusses why LinkedIn is the marketer's social platform. Show NotesConnect With: Luis Baez: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Alex Nazarevich, VP of Growth at Unbounce delves into the intricacies of building high-performing landing pages without a developer. Marketers are often seeking ways to minimize cost, and building a high performance landing page without a dev team is one of such ways. In today’s episode, Alex discusses how Unbounce is helping marketers build landing pages without a developer.Connect With: Alex Nazarevic: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.