MarTech Podcast ™ // Marketing + Technology = Business Growth

Rob Freedman, Head of Growth at Zuper, discusses AI tooling's state, efficiency, and integration in operations. Topics include AI beyond content generation, challenges of AI tools in marketing, Figma for web development, AI in content creation and repurposing, and the future potential of AI tooling.

David Chase, CMO at WorkBoard, discusses effective leadership in marketing organizations, focusing on communicating OKRs within the team and the relationship between OKRs and KPIs. The podcast explores aligning objectives with key results and performance indicators, strategic planning, and effective alignment with goals for marketing leadership success.

CMO at WorkBoard, David Chase, delves into the right GTM for your company’s size and audience, detailing the importance of alignment between every department of an organization in order for OKRs to be properly executed. Today, David discusses how to match the right go-to-market with a company's size, audience, and objectives, highlighting the role of Workboard in achieving these goals. Connect With: David Chase: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Sharekh Shaikh, Founder of CleverX, explores using video interviews for product and market research. They discuss the significance of video in research, customer motivations in video-based interviews, and the power of capturing body language for richer insights. Learn how AI integration can analyze micro-expressions for better data. Connect with Sharekh Shaikh for more marketing research tips.

Sharekh Shaikh, Founder of CleverX, delves into enhancing marketing research methods. Despite global spending of $75 billion on market research, the industry faces rampant fraud. CleverX is tackling this issue by connecting researchers directly to senior business professionals, ensuring high-quality and trustworthy insights. Today, Sharekh discusses audience discovery for market research.  Show NotesConnect With: Sharekh Shaikh: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

George Khachatryan, CEO and Co-Founder of OfferFits, discusses the use cases of Generative AI in marketing strategies. He explores how AI can improve creativity, inform marketing strategies, and streamline integration processes for efficiency. The podcast delves into the advancements in Generative AI for marketing, exploring its potential in predictive text generation and market mix modeling platform like Mutinex.

George Khachatryan, CEO and Co-Founder of OfferFit, discusses redefining marketing personalization at scale. He explores the various aspects of personalization and shares insights on how marketers can effectively scale personalization. Topics include using first-party data, AI and machine learning in marketing, and the role of automation in creating personalized content. The podcast also touches on the potential of AI in reshaping content creation, data integration, and customer experiences in large enterprises.

Anne Murlowski, VP of Marketing at Terminus, discusses the importance of aligning marketing strategy with technology solutions. She highlights the need for a unified strategy across marketing, sales, and operations, emphasizing the role of technology in supporting business goals. The podcast covers the challenges businesses face when implementing tech solutions without a clear strategy, and the benefits of starting small and scaling gradually. Essential marketing tools like CRM and data management are also explored, along with the role of data warehouses in enabling targeted marketing strategies for business growth.

Anne Murlowski, VP of Marketing at Terminus, discusses revenue optimization strategies in the digital age. She emphasizes the shift from brand building to revenue generation, humanizing B2B brands, and the evolution of B2B influencer marketing. The podcast highlights the importance of patience and engagement in marketing strategies.

David Finkelstein, Co-Founder of BDEX, discusses the challenges of podcast audience identification relying on IP addresses. He highlights the importance of quality content over quantity in podcasting, drawing parallels to blogging. The podcast explores tracking metrics, listener conversions, and audience identification challenges.