MarTech Podcast ™ // Marketing + Technology = Business Growth
I Hear Everything
The MarTech Podcast ™ tells the stories of world-class marketers who use technology to generate growth and achieve business and career success. In each episode, you’ll hear from an innovative marketer as they walk through their career path and discuss the challenges of their current roles. This podcast will unearth the successes and pitfalls of industry experts, as they share their real-world experiences and teach us the tools, tips, and tricks that they’ve learned along the way.
Episodes
Mentioned books
Jun 6, 2020 • 33min
Career Day: Becoming a Forbes 30 Under 30 - Jon Chang // IBM & NYU
Today we rebroadcast our conversation with Jon Chang, Global Product Marketing Manager for IBM Watson Marketing. Prior to his current role, John worked at companies such as General Assembly, Kickstarter, and Stack Overflow. In today's episode, we are going to uncover the various skills accumulated and lessons learned from a great marketer throughout the various stops on his career. Show NotesConnect With:Jon Chang: LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Jun 5, 2020 • 20min
Why Brands Build Demand-Side Advertising Platforms -- Sergey Shchelkov // Epom
Today we're going to discuss how and why you should reconsider how you think about ad networks. Joining us is Sergey Schelkov, a Sales Executive at Epom, which is a cost effective ad serving platform and ad management solution. In part 2 of our conversation, we're going to talk a little bit about why some brands are building their own demand side advertising platforms. Show NotesConnect With: Sergey Schelkov: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Jun 4, 2020 • 13min
How to Save $36k of Your Digital Advertising Budget -- Sergey Shchelkov // Epom
Today we're going to discuss how and why you should reconsider how you think about ad networks. Joining us is Sergey Schelkov, a Sales Executive at Epom, which is a cost effective ad serving platform and ad management solution. In part 1 of our conversation, we are going to discuss how you can save up to $36,000 on your digital advertising budget. Show NotesConnect With: Sergey Schelkov: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Jun 3, 2020 • 13min
Email-Based Retargeting as a Revenue Channel -- Adam Robinson // GetEmails
Today we're going to discuss the strategy, practice, and legality of collecting emails from web traffic. Joining us is Adam Robinson, the Founder of GetEmails, which is the world's first ever email-based retargeting software. In part 3 of our conversation, we are going to discuss the best practices to use email-based retargeting as a revenue generating channel. Show NotesConnect With: Adam Robinson: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Jun 2, 2020 • 21min
Is Harvesting Email Addresses From Web Traffic Legal? -- Adam Robinson // GetEmails
Today we're going to discuss the strategy, practice, and legality of collecting emails from web traffic. Joining us is Adam Robinson, the Founder of GetEmails, which is the world's first ever email-based retargeting software. In part 2 of our conversation, we discuss the legality of harvesting email addresses from anonymous web traffic. Show NotesConnect With: Adam Robinson: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Jun 1, 2020 • 19min
How to Get Email Addresses From Web Traffic -- Adam Robinson // GetEmails
Today we're going to discuss the strategy, practice, and legality of collecting emails from web traffic. Joining us is Adam Robinson, the Founder of GetEmails, which is the world's first ever email-based retargeting software. In part 1 of our conversation, we are going to discuss how to get email addresses from your web traffic. Show NotesConnect With: Adam Robinson: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
May 31, 2020 • 19min
B2B Attribution & The Model Behind Customer Acquisition - Scott Vaughan // Integrate
Today we rebroadcast our conversation with Scott Vaughan, the CMO of Integrate, the leader in demand & marketing orchestration. In part 2 of our conversation, we are going to discuss what attribution means in the B2B space. Show NotesConnect With: Scott Vaughan - Website // Linkedin // TwitterThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
May 30, 2020 • 26min
Marketing Attribution vs. Channel Attribution - Scott Vaughan // Integrate
Today we rebroadcast our conversation with Scott Vaughan, the CMO at Integrate, the leader in demand & marketing orchestration. In part 1 of our conversation, we are going to discuss the role that marketing attribution plays in different types of organizations. Show Notes Connect With: Scott Vaughan - Website // Linkedin // TwitterThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
May 29, 2020 • 22min
Why the Heck Should You Be Sending Postcards? -- Jordan Crawford // Scout
Today we're going to discuss the strategy and techniques behind building your ideal customer database. Joining us is Jordan Crawford, the Founder at Scout, which helps companies acquire customers with postcards. In part 3 of our conversation, we discuss how we can identify customer's pain and try to reach more people with the MarTech podcast. Show NotesConnect With: Jordan Crawford: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
May 28, 2020 • 19min
Volunteering to Help Unemployed Marketers Find Work -- Jordan Crawford // Scout
Today we're going to discuss the strategy and techniques behind building your ideal customer database. Joining us is Jordan Crawford, the Founder at Scout, which helps companies acquire customers with postcards. In part 2 of our conversation, we discuss how to find your ideal customer by isolating their pain and how Jordan uses that methodology to market via direct mail. Show NotesConnect With: Jordan Crawford: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
