MarTech Podcast ™ // Marketing + Technology = Business Growth
I Hear Everything
The MarTech Podcast ™ tells the stories of world-class marketers who use technology to generate growth and achieve business and career success. In each episode, you’ll hear from an innovative marketer as they walk through their career path and discuss the challenges of their current roles. This podcast will unearth the successes and pitfalls of industry experts, as they share their real-world experiences and teach us the tools, tips, and tricks that they’ve learned along the way.
Episodes
Mentioned books
May 30, 2020 • 26min
Marketing Attribution vs. Channel Attribution - Scott Vaughan // Integrate
Today we rebroadcast our conversation with Scott Vaughan, the CMO at Integrate, the leader in demand & marketing orchestration. In part 1 of our conversation, we are going to discuss the role that marketing attribution plays in different types of organizations. Show Notes Connect With: Scott Vaughan - Website // Linkedin // TwitterThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
May 29, 2020 • 22min
Why the Heck Should You Be Sending Postcards? -- Jordan Crawford // Scout
Today we're going to discuss the strategy and techniques behind building your ideal customer database. Joining us is Jordan Crawford, the Founder at Scout, which helps companies acquire customers with postcards. In part 3 of our conversation, we discuss how we can identify customer's pain and try to reach more people with the MarTech podcast. Show NotesConnect With: Jordan Crawford: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
May 28, 2020 • 19min
Volunteering to Help Unemployed Marketers Find Work -- Jordan Crawford // Scout
Today we're going to discuss the strategy and techniques behind building your ideal customer database. Joining us is Jordan Crawford, the Founder at Scout, which helps companies acquire customers with postcards. In part 2 of our conversation, we discuss how to find your ideal customer by isolating their pain and how Jordan uses that methodology to market via direct mail. Show NotesConnect With: Jordan Crawford: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
May 27, 2020 • 17min
Find Your Ideal Accounts by Their Pain -- Jordan Crawford // Scout
Today we're going to discuss the strategy and techniques behind building your ideal customer database. Joining us is Jordan Crawford, the Founder at Scout, which helps companies acquire customers with postcards. In part 1 of our conversation, we are going to discuss finding your ideal customers by understanding their pain. Show NotesConnect With: Jordan Crawford: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
May 26, 2020 • 12min
The Real Possibilities of Real-Time Data -- David Finkelstein // BDEX
Today we're going to discuss how much speed matters when it comes to accessing data. Joining us is David Finkelstein, the Co-Founder and CEO of BDEX, which is the first and only realtime data exchange platform, which provides instant access to consumer activities only seconds after it's transpired. In part 2 of our conversation, we are going to discuss the real possibilities of real time data. Show NotesConnect With: David Finkelstein: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
May 25, 2020 • 21min
The Future of Data-Driven Marketing -- David Finkelstein // BDEX
Today we're going to discuss how much speed matters when it comes to accessing data. Joining us is David Finkelstein, the Co-Founder and CEO of BDEX, which is the first and only realtime data exchange platform, which provides instant access to consumer activities only seconds after it's transpired. In part 1 of our conversation, we are going to discuss the future of data-driven marketing. Show NotesConnect With: David Finkelstein: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
May 24, 2020 • 18min
How To Improve Gender Equality In The MarTech Industry - Christine Mortensen // Spark'd
Today we rebroadcast our conversation with Christine Mortensen, the Founder of Sprk’d, which is a B2B-oriented digital marketing agency that brings deep expertise in three areas core to solving today’s marketing challenges: User Experience, Visual Design, and Content Marketing. In part 2 of our conversation, we discuss how to improve gender equality in the MarTech Industry. Show NotesConnect With: Christine Mortensen - Website // Linkedin // TwitterThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
May 23, 2020 • 27min
Women in MarTech Group (AKA: Ben Dances on the 3rd Rail) - Christine Mortensen // Sprk'd
Today we rebroadcast our conversation with Christine Mortensen, the Founder of Sprk’d, which is a B2B-oriented digital marketing agency that brings deep expertise in three areas core to solving today’s marketing challenges: User Experience, Visual Design, and Content Marketing. In part 1 of our conversation, we discuss the role that gender plays in the career of a marketer. Show NotesConnect With: Christine Mortensen - Website // Linkedin // TwitterThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
May 22, 2020 • 34min
Career Day: Peter Mahoney // Plannuh
Today we're going to learn about the skills accumulated and lessons learned from a great marketer throughout the various stops on his career. Joining us is Peter Mahoney, the CEO at Plannuh, which helps marketers easily create and manage plans and marketing budgets. Show NotesConnect With:Peter Mahoney: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
May 21, 2020 • 13min
Leveraging AI in the Content Marketing Lifecycle -- Ed Breault // Aprimo
Today we're going to discuss how the organization of your marketing efforts improves your ROI. Joining us is Ed Breault, the Chief Marketing Officer at Aprimo, which is a digital asset management and work management software company. In part 2 of our conversation, we're going to talk about how to leverage AI in the content marketing lifecycle. Show NotesConnect With: Ed Breault: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
