

MarTech Podcast ™ // Marketing + Technology = Business Growth
I Hear Everything
The MarTech Podcast ™ tells the stories of world-class marketers who use technology to generate growth and achieve business and career success. In each episode, you’ll hear from an innovative marketer as they walk through their career path and discuss the challenges of their current roles. This podcast will unearth the successes and pitfalls of industry experts, as they share their real-world experiences and teach us the tools, tips, and tricks that they’ve learned along the way.
Episodes
Mentioned books

Jun 16, 2020 • 18min
Is Salesforce the Center of the Marketing Universe? -- Mathew Sweezey // Salesforce
Today we're going to discuss if the future of marketing is already here. Joining us is Mathew Sweezey, who is the Director of Market Strategy at Salesforce, which is the world's most recognized customer success platform. In part 2 of our conversation, we discuss whether Salesforce and some other big companies are in the center of the marketing universe. Show NotesConnect With: Mathew Sweezey: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Jun 15, 2020 • 27min
The Next Marketing Revolution Is Right In Front of Us -- Mathew Sweezey // Salesforce
Today we're going to discuss if the future of marketing is already here. Joining us is Mathew Sweezey, who is the Director of Market Strategy at Salesforce, which is the world's most recognized customer success platform. In part 1 of our conversation, we are going to discuss if the marketing revolution is right in front of us. Show NotesConnect With: Mathew Sweezey: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Jun 14, 2020 • 21min
Content Strategy, Creation, Distribution & Optimization - Dave Snyder // CopyPress
Today we rebroadcast our conversation with Dave Snyder, the CEO of CopyPress, which is one of the most trusted content marketplaces online. In part 2 of our conversation, we discuss content strategy, creation, distribution and optimization. Show NotesConnect With: Dave Snyder: CopyPress // LinkedIn // Twitter The MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Jun 13, 2020 • 25min
ROI Generating Content Marketing Funnels - Dave Snyder // CopyPress
Today we rebroadcast our conversation with Dave Snyder, the CEO of CopyPress, which is one of the most trusted content marketplaces online. In part 1 of our conversation, we discuss ROI-generating content marketing funnels. Show NotesConnect With: Dave Snyder: CopyPress // LinkedIn // Twitter The MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Jun 12, 2020 • 19min
Success After the Last Mile -- Aaron Bollinger // Kronologic
This week we're going to talk about the strategies, tools, and best practices that will help you convert more MQL's into revenue. Joining us is Aaron Bollinger, the Co-Founder and CRO at Kronologic, which uses an AI driven virtual SDR technology to quantify the value of highly repeatable meetings and automate the process of directly placing leads onto your sales team's calendars so you can recognize more pipeline. In part 5 of our conversation, we're going to talk about continuing success after the last mile. Show NotesConnect With:Aaron Bollinger: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Jun 11, 2020 • 22min
Using AI to Solve the Last Mile Problem -- Aaron Bollinger // Kronologic
This week we're going to talk about the strategies, tools, and best practices that will help you convert more MQL's into revenue. Joining us is Aaron Bollinger, the Co-Founder and CRO at Kronologic, which uses an AI driven virtual SDR technology to quantify the value of highly repeatable meetings and automate the process of directly placing leads onto your sales team's calendars so you can recognize more pipeline. In part 4 of our conversation, we're going to continue the conversation by talking about how to use AI to solve your last mile problem. Show NotesConnect With:Aaron Bollinger: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Jun 10, 2020 • 21min
Virtual SDRs & the Importance of Immediate Response -- Aaron Bollinger // Kronologic
This week we're going to talk about the strategies, tools, and best practices that will help you convert more MQL's into revenue. Joining us is Aaron Bollinger, the Co-Founder and CRO at Kronologic, which uses an AI driven virtual SDR technology to quantify the value of highly repeatable meetings and automate the process of directly placing leads onto your sales team's calendars so you can recognize more pipeline. In part 3 of our conversation, we're going to talk about virtual SDRs and the importance of immediate response. Show NotesConnect With:Aaron Bollinger: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Jun 9, 2020 • 16min
Understanding Meeting Math -- Aaron Bollinger // Kronologic
This week we're going to talk about the strategies, tools, and best practices that will help you convert more MQL's into revenue. Joining us is Aaron Bollinger, the Co-Founder and CRO at Kronologic, which uses an AI driven virtual SDR technology to quantify the value of highly repeatable meetings and automate the process of directly placing leads onto your sales team's calendars so you can recognize more pipeline. In part 2 of our conversation, we're going to talk about how you can understand what Aaron calls meeting math. Show NotesConnect With:Aaron Bollinger: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Jun 8, 2020 • 18min
Solving Conflict Between Sales and Marketing -- Aaron Bollinger // Kronologic
This week we're going to talk about the strategies, tools, and best practices that will help you convert more MQL's into revenue. Joining us is Aaron Bollinger, the Co-Founder and CRO at Kronologic, which uses an AI driven virtual SDR technology to quantify the value of highly repeatable meetings and automate the process of directly placing leads onto your sales team's calendars so you can recognize more pipeline. In part 1 of our conversation, we are going to discuss the conflict between sales and marketing. Show NotesConnect With:Aaron Bollinger: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Jun 7, 2020 • 30min
Product Spotlight: The Truth & Tech Behind Email Deliverability - Amie Durr
Today we rebroadcast our conversation with Amie Durr, Vice President of Product Management at SparkPost, which is one of the world’s largest and most complex email, text and cross-channel messaging operations which helps customers break through the noise with data-driven email optimization. In today's episode, we get a guided tour of SparkPost. Show NotesConnect With:SparkPost: Website // LinkedinAmie Durr: Linkedin // Twitter Benjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.


