MarTech Podcast ™ // Marketing + Technology = Business Growth

Today we rebroadcast our conversation with Daniel Daines-Hutt, Founder of Amp My Content and Inbound Ascension, which are marketing agencies that specialize in traffic generation and retargeting. In part 1 of our conversation, Daniel is going to tell us how he recommends you develop a retargeting audience. Show NotesConnect With: Daniel Daines-Hutt: Website // LinkedIn // TwitterThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Today we discuss how the mobility landscape impacts marketers. Joining us is Matt Tubergen, the Executive Vice President of Digital Turbine Media, which is an on-device media platform that makes it easier than ever for people to discover new apps and content, and for operators and OEMs, their service helps them boost revenue, and for advertisers, it helps them reach users at scale. In part 2 of our conversation, we discuss how mobile app developers are gearing up for 5G. Show NotesConnect With: Matt Tubergen: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Today we discuss how the mobility landscape impacts marketers. Joining us is Matt Tubergen, the Executive Vice President of Digital Turbine Media, which is an on-device media platform that makes it easier than ever for people to discover new apps and content, and for operators and OEMs, their service helps them boost revenue, and for advertisers, it helps them reach users at scale. In part 1 of our conversation, we discuss mastering mobile app discoverability. Show NotesConnect With: Matt Tubergen: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

This week we discuss why your CRM is the most important tool for everyone in your organization. Joining us is Lars Helgeson, the CEO of GreenRope, which is a complete CRM system with sales, marketing, customer service and operations built into one single database. In part 3 of our conversation, we discuss building information systems to optimize marketing efforts. Show NotesConnect With:Lars Helgeson: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

This week we discuss why your CRM is the most important tool for everyone in your organization. Joining us is Lars Helgeson, the CEO of GreenRope, which is a complete CRM system with sales, marketing, customer service and operations built into one single database. In part 2 of our conversation, we discuss marketing automation, customer journey mapping, and data modelling. Show NotesConnect With:Lars Helgeson: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

This week we discuss why your CRM is the most important tool for everyone in your organization. Joining us is Lars Helgeson, the CEO of GreenRope, which is a complete CRM system with sales, marketing, customer service and operations built into one single database. In part 1 of our conversation, we discuss leveraging tech for business management. Show NotesConnect With:Lars Helgeson: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Today we rebroadcast our conversation with AJ Wilcox,  the Founder of B2Linked, which is an agency that specializes in account management and consulting with LinkedIn ads. In part 2 of our conversation, AJ Wilcox is going to tell us about optimizing and scaling your LinkedIn ad campaigns. Show Notes Connect With: AJ Wilcox: Website // LinkedIn The MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Today we rebroadcast our conversation with AJ Wilcox, Founder of B2Linked, which is an agency that specializes in account management and consulting with LinkedIn ads. In part 1 of our conversation, AJ tells us how to evaluate if LinkedIn ads are right for your business. Show NotesConnect With: AJ Wilcox: Website // LinkedIn // TwitterThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

This week, we're going to talk about the process of building a brand that not only resonates with your team, but helps to scale your business in a way that makes sense to your clients. Joining us is Alex Chrisman, the Founder of Alta, which is a brand and creative strategy consultant that I hired to help me develop a brand at a startup I worked on - called Handel. In part 4 of our conversation, we discuss converting brand into brand marketing. Show NotesConnect With: Alex Chrisman: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

This week, we're going to talk about the process of building a brand that not only resonates with your team, but helps to scale your business in a way that makes sense to your clients. Joining us is Alex Chrisman, the Founder of Alta, which is a brand and creative strategy consultant that I hired to help me develop a brand at a startup I worked on - called Handel. In part 5 of our conversation, we discuss branding Patagonia. Show NotesConnect With: Alex Chrisman: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.