MarTech Podcast ™ // Marketing + Technology = Business Growth
I Hear Everything
The MarTech Podcast ™ tells the stories of world-class marketers who use technology to generate growth and achieve business and career success. In each episode, you’ll hear from an innovative marketer as they walk through their career path and discuss the challenges of their current roles. This podcast will unearth the successes and pitfalls of industry experts, as they share their real-world experiences and teach us the tools, tips, and tricks that they’ve learned along the way.
Episodes
Mentioned books
Oct 27, 2020 • 13min
How organic growth is different than SEO -- Jon Bennion // Online Marketing Gurus
This week we're going to talk about driving business results without buying your traffic. Joining us is Jon Bennion, the CEO of Online Marketing Gurus, a sponsor of the MarTech podcast, and an agency that specializes in SEO, AdWords and social media advertising. In part 2 of our conversation, we discuss how organic growth is different than SEO. Show NotesConnect With: Jon Bennion: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Oct 26, 2020 • 12min
When to prioritize organic growth strategies -- Jon Bennion // Online Marketing Gurus
This week we're going to talk about driving business results without buying your traffic. Joining us is Jon Bennion, the CEO of Online Marketing Gurus, a sponsor of the MarTech podcast, and an agency that specializes in SEO, AdWords and social media advertising. In part 1 of our conversation, we discuss when to prioritize organic growth strategies. Show NotesConnect With: Jon Bennion: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Oct 25, 2020 • 18min
Marketing Playbook for Rebooting a FinTech Startup -- Jeremy Krantz // Fintrx
Today we rebroadcast our conversation with Jeremy Krantz, the director of Fintrx, which is the leading family office, data research and intelligence platform to the alternative investment industry and the private capital markets. In part 2 of our conversation, Jeremy is going to share his digital marketing playbook and channel mix that he applies at Fintrx. Connect With: Jeremy Krantz - LinkedinThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Oct 24, 2020 • 21min
FinTech Landscape & Marketing to Family Offices -- Jeremy Krantz // Fintrx
Today we rebroadcast our conversation with Jeremy Krantz, the director of Fintrx, which is the leading family office, data research and intelligence platform to the alternative investment industry and the private capital markets. In part 1 of our conversation, Jeremy is going to talk us through the landscape of marketing in the Fintech space. Show NotesConnect With: Jeremy Krantz: Website // LinkedIn // TwitterThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Oct 23, 2020 • 23min
How Artificial Intelligence is Changing Sales -- Chad Burmeister // ScaleX
Today we're going to discuss the overlap between sales and technology. Joining us is Chad Burmeister, the CEO of ScaleX, which is an agency that helps sales professionals increase revenue by focusing on the two things that matter in sales - increasing frequency and competency. In part 2 of our conversation, we discuss how artificial intelligence is changing sales. Show NotesConnect With: Chad Burmeister: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Oct 22, 2020 • 21min
The Original 25 Sales Hacks -- Chad Burmeister // ScaleX
Today we're going to discuss the overlap between sales and technology. Joining us is Chad Burmeister, the CEO of ScaleX, which is an agency that helps sales professionals increase revenue by focusing on the two things that matter in sales - increasing frequency and competency. In part 1 of our conversation, we discuss the original 25 sales hacks. Show NotesConnect With: Chad Burmeister: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Oct 21, 2020 • 12min
Building, launching and monetizing VIP groups -- Jordan West // Little & Lively + Mindful Marketing
Today we're going to talk about how to build successful launch strategy that goes beyond launch. Joining us is Jordan West, the CMO and Founder of Little & Lively, which is a family clothing brand that generates mid seven figures by selling ridiculously cute clothing for moms and littles & Mindful Marketing, which is a marketing agency that helps scale e-commerce brands using tactics and strategies that Jordan uses on his own brand. In part 3 of our conversation, we discuss building, launching, and monetizing VIP groups. Show NotesConnect With:Jordan West: Website // Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Oct 20, 2020 • 11min
Driving 250k revenue in 24 hours without using Facebook ads or discounts -- Jordan West // Little & Lively + Mindful Marketing
Today we're going to talk about how to build successful launch strategy that goes beyond launch. Joining us is Jordan West, the CMO and Founder of Little & Lively, which is a family clothing brand that generates mid seven figures by selling ridiculously cute clothing for moms and littles & Mindful Marketing, which is a marketing agency that helps scale e-commerce brands using tactics and strategies that Jordan uses on his own brand. In part 2 of our conversation, we discuss driving 250k revenue in 24 hours without using Facebook ads or discounts. Show NotesConnect With:Jordan West: Website // Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Oct 19, 2020 • 17min
The psychology behind gated launches -- Jordan West // Little & Lively + Mindful Marketing
Today we're going to talk about how to build successful launch strategy that goes beyond launch. Joining us is Jordan West, the CMO and Founder of Little & Lively, which is a family clothing brand that generates mid seven figures by selling ridiculously cute clothing for moms and littles & Mindful Marketing, which is a marketing agency that helps scale e-commerce brands using tactics and strategies that Jordan uses on his own brand. In part 1 of our conversation, we discuss the psychology behind gated launches. Show NotesConnect With:Jordan West: Website // Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Oct 18, 2020 • 18min
Building a Personal Brand through 3rd Party Content Syndication -- Mike Orr // Grapevine 6
Today we rebroadcast our conversation with Mike Orr, the Founder of Grapevine 6, which is a content engagement platform that accelerates your sales and marketing by using artificial intelligence. In part 2 of our conversation, Mike is going to tell us how you can build a personal brand through third-party content syndication. Connect With: Mike Orr - Grapevine6 // Linkedin The MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
