Pop Quiz: Branding Patagonia -- Alex Chrisman // Alta

This week, we're going to talk about the process of building a brand that not only resonates with your team, but helps to scale your business in a way that makes sense to your clients. Joining us is Alex Chrisman, the Founder of Alta, which is a brand and creative strategy consultant that I hired to help me develop a brand at a startup I worked on - called Handel. In part 5 of our conversation, we discuss branding Patagonia. Show Notes

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• Alex Chrisman: Website // LinkedIn
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