Building information systems to optimize marketing efforts -- Lars Helgeson // GreenRope

This week we discuss why your CRM is the most important tool for everyone in your organization. Joining us is Lars Helgeson, the CEO of GreenRope, which is a complete CRM system with sales, marketing, customer service and operations built into one single database. In part 3 of our conversation, we discuss building information systems to optimize marketing efforts. Show Notes

Connect With:

• Lars Helgeson: Website // LinkedIn
• The MarTech Podcast: Email // Newsletter // Twitter
• Benjamin Shapiro: Website // LinkedIn //  Twitter

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