MarTech Podcast ™ // Marketing + Technology = Business Growth
I Hear Everything
The MarTech Podcast ™ tells the stories of world-class marketers who use technology to generate growth and achieve business and career success. In each episode, you’ll hear from an innovative marketer as they walk through their career path and discuss the challenges of their current roles. This podcast will unearth the successes and pitfalls of industry experts, as they share their real-world experiences and teach us the tools, tips, and tricks that they’ve learned along the way.
Episodes
Mentioned books
Nov 23, 2020 • 23min
Using Technology for Empowerment -- Jennifer Byrne // jenniferbyrnetalks.org
In today’s episode, Jennifer talks about navigating a non-traditional career in technology, how coming from a different perspective paved the way for her leading prominent technology organizations and eventually realizing some unintended consequences of broad technology adoption and what she can do to alleviate the very real digital divide. Jennifer also becomes a bit more personal about the gender impact she experienced in the male-dominated space of the tech industry and how she leveraged the uniqueness of her position. Show NotesConnect With: Jenniefer Byrne: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Nov 22, 2020 • 27min
Getting Through the Marketing Interview Gauntlet -- Julie Puckett // Blaze Search
Today we rebroadcast our conversation with Julie Puckett, the Founder and Partner at Blaze Search, which is a retained executive search firm with a strong global network. In part 2 of our conversation, Julie is going to tell us us what it takes to land a great job in marketing. Show Notes Connect With: Julie Puckett: Website // LinkedIn The MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Nov 21, 2020 • 32min
Exec Recruiters Tips to Getting Your Resume Noticed -- Julie Puckett // Blaze Search
Today we rebroadcast our conversation with Julie Puckett, Founder and Partner at Blaze Search, which is a retained executive search firm with a strong global network. In part 1 of our conversation, Julie tells us about some of the common themes that she sees on marketing resumes that lead marketers to get interviews. Show NotesConnect With: Julie Puckett: Website // LinkedIn The MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Nov 20, 2020 • 16min
MarTech Implementation, Integration, & Optimization -- Brandi Starr & Mike Geller // Tegrita
Today’s episode talks about the process of implementation for your martech tools, how to create a focal point for your disparate tools to build a seamless integration, and how to optimize the martech stack you’ve built and make it function like a well-oiled machine. This is our last episode for Revenue Growth Week with our special guests from Tegrita. Show NotesConnect With: Brandi Starr: Website // LinkedInMike Geller: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Nov 19, 2020 • 17min
Choosing the right MarTech functionality -- Brandi Starr & Mike Geller // Tegrita
Today we're going to talk about using MarTech tools and strategies to put more money in your business's pockets. Joining us today is Brandi Starr and Mike Geller, who are respectively, the COO and President and CTO of Tegrita, which is a full service MarTech consulting firm that enables digital marketing strategy with technology. In part 4 of our conversation, we discuss choosing the right MarTech functionality. Show NotesConnect With: Brandi Starr: Website // LinkedInMike Geller: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Nov 18, 2020 • 16min
Identifying Gaps & Overlap in your MarTech stack -- Brandi Starr & Mike Geller // Tegrita
Today we're going to talk about using MarTech tools and strategies to put more money in your business's pockets. Joining us today is Brandi Starr and Mike Geller, who are respectively, the COO and President and CTO of Tegrita, which is a full service MarTech consulting firm that enables digital marketing strategy with technology. In part 3 of our conversation, we discuss identifying gaps and overlap in your MarTech stack. Show NotesConnect With: Brandi Starr: Website // LinkedInMike Geller: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Nov 17, 2020 • 17min
Strategically Using MarTech Audits -- Brandi Starr & Mike Geller // Tegrita
We continue our conversation about using MarTech tools and strategies to put more money in your business's pockets. Joining us again today are Brandi Starr and Mike Geller, the COO and President and CTO of Tegrita, which is a full service MarTech consulting firm that enables digital marketing strategy with technology. In Part 2 of our conversation, we discuss strategically using MarTech audits. Show NotesConnect With: Brandi Starr: Website // LinkedInMike Geller: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Nov 16, 2020 • 19min
MarTech as the revenue engine -- Brandi Starr & Mike Geller // Tegrita
This week we're talking specifics about how to use MarTech tools and strategies to put more money in your business's pockets. Joining us today are Brandi Starr and Mike Geller, the COO and the President and CTO at Tegrita, which is a full service MarTech consulting firm that enables digital marketing strategy with technology. In part 1 of our conversation, we discuss MarTech as the revenue engine. Show NotesConnect With: Brandi Starr: Website // LinkedInMike Geller: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Nov 15, 2020 • 22min
Strategies for Optimizing Your Retargeting Campaigns -- Daniel Daines-Hutt // Inbound Ascension
Today we rebroadcast our conversation with Daniel Daines-Hutt, who is the founder of Amp My Content and Inbound Ascension, which are marketing agencies that specialize in traffic generation and retargeting. In part 2 of our conversation, we discuss how you can optimize your retargeting campaigns. Show Notes Connect With: Daniel Daines-Hutt: Inbound Ascension // LinkedIn // TwitterThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Nov 14, 2020 • 38min
How to Develop a Retargeting Audience -- Daniel Daines-Hutt // Inbound Ascension
Today we rebroadcast our conversation with Daniel Daines-Hutt, Founder of Amp My Content and Inbound Ascension, which are marketing agencies that specialize in traffic generation and retargeting. In part 1 of our conversation, Daniel is going to tell us how he recommends you develop a retargeting audience. Show NotesConnect With: Daniel Daines-Hutt: Website // LinkedIn // TwitterThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
