MarTech Podcast ™ // Marketing + Technology = Business Growth
I Hear Everything
The MarTech Podcast ™ tells the stories of world-class marketers who use technology to generate growth and achieve business and career success. In each episode, you’ll hear from an innovative marketer as they walk through their career path and discuss the challenges of their current roles. This podcast will unearth the successes and pitfalls of industry experts, as they share their real-world experiences and teach us the tools, tips, and tricks that they’ve learned along the way.
Episodes
Mentioned books
Dec 3, 2020 • 20min
The current state of buying podcast advertising -- Kurt Kaufer & Steve Shanks // Ad Results Media
In this first episode with Ad Results Media, we are able to speak with a “PodFather” of the podcasting space, Steven and his partner Kurt. We talked about inflection points and the growth of the podcasting landscape, how podcast advertising started with limited metrics and its trajectory over the last 18 months. We also discussed new technology developments in terms of tracking measurement adding to the attraction of podcasting as a marketing channel.Connect With:Kurt Kaufer: Website // LinkedIn Steve Shanks: Website // LinkedIn The MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Dec 2, 2020 • 14min
How To Use Personalized Video In B2B SaaS Outreach -- Oren Greenberg // Kurve.io
In this third and final episode with Oren, we discussed how building your brand and direct and people coming to you directly is the primary growth channel for the Martech industry. We also discussed the referral growth and its correlation with organic traffic and why referral is an interesting channel in terms of predicting growth. Show NotesConnect With: Oren Greenberg: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Dec 1, 2020 • 14min
Best Practices For Fast Marketing Innovation -- Oren Greenberg // Kurve.io
In our second episode with Oren, we discussed who are the 800-pound gorillas in the martech room, how much overall traffic they cover and how the remaining 2% compete for the end traffic of their domains. We also talked about the fragmentation in the martech industry and how categorizing it poses a difficult challenge. Show NotesConnect With: Oren Greenberg: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Nov 30, 2020 • 11min
How to Test & Validate the Right Channels -- Oren Greenberg // Kurve.io
In this first episode with Oren, we talk about traffic in the most reductionist sense and how it can help build scalable and predictable growth engines for different businesses. We also talked about analyzing traffic on a category level and how these categories are growing and shrinking intuitively. Show NotesConnect With: Oren Greenberg: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Nov 29, 2020 • 18min
Tactical Advice on Owned Media for Message Testing -- Katie Miserany // Worthwhile Digital
Today we rebroadcast our conversation with Katie Miserany, Founding Partner at Worthwhile Digital, which is a full service digital agency that helps their clients with branding and content strategies. In part 1 of our conversation, Katie told us about her strategy for crafting a marketing message that resonates and translates across platforms, and in part 2 she gives us her tactical advice on using owned media channels for message testing. Show NotesConnect With: Katie Miserany: Website // LinkedIn // TwitterThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Nov 28, 2020 • 24min
Crafting Marketing Messages That Resonate Across Platforms -- Katie Miserany // Worthwhile Digital
Today we rebroadcast our conversation with Katie Miserany, Founding Partner at Worthwhile Digital, which is a full service digital agency that helps their clients with branding and content strategies. In part 1 of our conversation, Katie is going to tell us about her strategy for crafting a marketing message that resonates and translates across platforms. Show NotesConnect With: Katie Miserany: Website // LinkedIn // TwitterThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Nov 27, 2020 • 15min
Leveraging an Influencer Audience to Launch D2C Brand -- Kate Talbot // Forbes Contributor
Today we rebroadcast our conversation with Kate Talbot, who is a Marketing Consultant, Forbes Contributor, and Millennial Marketing Speaker & Lecturer. In part 1 of our conversation, Kate gave us a great review of the current state of influencer marketing, and in part 2, Kate is going to tell us how influencers are leveraging their audience to launch direct to consumer brands. Show NotesConnect With:Kate Talbot: Forbes Profile // LinkedIn // TwitterThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Nov 26, 2020 • 18min
Going small with Influencer Marketing -- Kate Talbot // Forbes Contributor
Today we rebroadcast our conversation with Kate Talbot, a Marketing Consultant, Forbes Contributor, and Millennial Marketing Speaker & Lecturer. In part 1 of our conversation, Kate gives us a bird's-eye view of the current state of influencer marketing. Show NotesConnect With:Kate Talbot: Website // LinkedIn // TwitterThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Nov 25, 2020 • 14min
The Future of Work -- Jennifer Byrne // jenniferbyrnetalks.org
In our third and final episode with Jennifer, we talked about how technology can make an individual feel empowered and reinvent yourself through online education, how personal branding can help you in your career path and what’s in store in the future of technology and the workforce. Show Notes Connect With: Jenniefer Byrne: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Nov 24, 2020 • 17min
Navigating non-traditional career -- Jennifer Byrne // jenniferbyrnetalks.org
In this second episode with Jennifer, we talked about the trends in the future of work and how technology is already infused in almost any job and how we can utilize technology to solve the problem of job losses that it created. Ben and Jennifer also talked about how we can re-engineer the workforce in the face of rapid technology advances and the right mindset in using a global and local workforce. Show NotesConnect With: Jenniefer Byrne: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
